A handful of Board partners now has announced their GeForce GTX 1080 Founders Edition. As explained yesterday in detail, the Founders Edition is the reference product, and it'll be a 100 bucks more expensive opposed to what the board partners could do pricing wise at 599 USD.
Below the first mug shots from Gigabyte, Zotac, inno3D and GALAX. The GTX 1080 Founders Edition card will be priced at US $699, when it goes on sale, on May 27, 2016. Non-reference cards will start at $599.