We already heard the rumor, which is now confirmed. Intensly sucky howevere is that the trade-up program only applies in Northern America.
BFG Technologies announced today the BFG Trade Up program. The program is designed to give customers a one time opportunity to exchange their current BFG graphics card within 100 days of the original date of purchase for a better model and only pay the difference in price, plus applicable taxes.
BFG announced 100 day trade up program