Oh wait, there's more. Meet the ASUS ROG STRIX GTX 1080 is equipped with triple-fan cooling solution. Judging from the packaging the card will be factory-overclocked.
ASUS ROG STRIX GTX1080 is also equipped with AURA technology, which should basically allow users to modify the LEDs installed on the cooler shroud, but how will those LEDs be controlled, we don’t know yet. Anyway here’s the card as spotted by Videocardz.