ASUS is pimping their ROG Strix GeForce GTX 1070, it'll get a boost frequency of 1885 MHz and yes yes .. Aura RGB Lighting. Cooling will be provided by the new DirectCU III vooler.
ROG Strix GeForce® GTX 1070 gaming graphics cards are packed with exclusive ASUS technologies, including DirectCU III Technology with Patented Wing-Blade Fans for 30% cooler and 3X quieter performance, and Industry-only Auto-Extreme Technology for premium quality and the best reliability. Aura RGB Lighting enables a gaming system personalization and VR-friendly HDMI ports let gamers easily enjoy immersive virtual reality experiences. ROG Strix GeForce® GTX 1070 also has GPU Tweak II with XSplit Gamecaster that provides intuitive performance tweaking and instant gameplay streaming.
DirectCU III Technology with Direct-GPU Contact Heatpipes - Exclusive DirectCU III cooling technology features direct-GPU contact heatpipes that transports more heat away from the GPU and outperform reference designs, achieving up to 30% cooler gaming performance. Patented Triple Wing-Blade 0dB Fans. Max Air Flow with 105% More Air Pressure
DirectCU III features triple 0dB fans engineered with a patented wing-blade design that delivers maximum air flow and improved 105% static pressure over the heat sink, while operating at 3X quieter volumes than reference cards. The 0dB fans also let you enjoy games in complete silence and make DirectCU III the coolest and quietest graphics card in the market.
When gaming, GPU temperatures are often higher than CPU temps. However, chassis fans usually reference CPU temperatures only, which results in inefficient cooling of the system. For optimal thermal performance, ROG Strix graphics cards feature two 4-pin GPU-controlled headers that can be connected to system fans for targeted cooling.
All ASUS graphics cards are now produced using Auto-Extreme Technology, an industry-exclusive, 100% automated production process that incorporates premium materials to set a new standard of quality. Auto-Extreme Technology ensures consistent graphics card quality as well as improved performance and longevity. This new manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%. ASUS engineers have integrated premium alloy components into their graphics card designs to reinforce overall reliability. Super Alloy Power II components greatly enhance efficiency, reduce power loss and achieve thermal levels that are approximately 50% cooler than previous designs.