Following Asustek Computer's increased investments in the branded desktop industry, Micro-Star International (MSI) also has started developing new own-brand traditional desktops, all-in-one PCs and gaming desktop products recently, according to sources from channel retailers, which are also concerned that the strategy could impact sales of brand PC vendors such as Hewlett-Packard (HP), Dell, Lenovo and Acer.
In the past, motherboard players only invested limited resources in the branded desktop market, but are turning more aggressive recently as the PC DIY market no longer sees strong growth, while demand in the enterprise market and the gaming PC market is increasing reports digitimes.
The branded desktop and the PC DIY segments split evenly the desktop market's sales.
Asustek turned aggressively about the branded desktop industry in the second half of 2013, looking to acquire some orders from the enterprise market, which is enjoying a strong replacement trend. The vendor also entered the gaming desktop market though the strategy may impact sales of its motherboard and graphics cards.
Asustek shipped almost two million desktops in 2013 and is looking to ship 20 million desktops and notebooks combined in 2014 and 50 million units five years from now to challenge Lenovo.
MSI has also recently unveiled a series of gaming desktop products including a 16-liter mini-form factor gaming barebone and a 27-inch gaming all-in-one PC.
ASRock is currently focusing on mini-PC and gaming barebones and is showing no sign of entering the branded desktop market.
Gigabyte Technology stays focused on its branded motherboard business and is cooperating with Intel and AMD to release Brix mini desktops.