AMD is changing its processor-in-a-box retail packaging for the Ryzen 9 series with a more premium design. Retailer PC Part Picker placed a photo of the Ryzen 9 box up-close.
The is bundled with the 9 series processor, but also includes an AMD Wraith Prism RGB cooler capable up to 140W. It also includes aRGB cables for the cooler, a case badge, and manuals. AMD it to use this design for Ryzen 9 3900X and the flagship Ryzen 9 3950X. Have a peek.