AMD announced the first PCs featuring 7th Generation AMD PRO APUs (formerly codenamed “Bristol Ridge PRO”). Built for business, AMD PRO APUs deliver increased computing and graphics performance, improved energy efficiency, while providing a secure and stable platform to protect customers’ IT investments.
“In the past two years we made incredible progress in the commercial client segment. Since its inception in mid-2014, AMD PRO processor unit shipments increased more than 45 percent, enabling businesses all over the world to simplify IT with secure, high performance, reliable solutions” said Jim Anderson, senior vice president and general manager, Computing and Graphics Business, AMD. “We are thrilled to have PC market leaders like HP and Lenovo expanding their use of AMD technology in their business client portfolios.”
“We’re delighted to offer 7th generation AMD PRO processors in our new HP EliteDesk 705 G3 desktop series,” said Guayente Sanmartin, Vice President of Product Management, Commercial Desktops, HP Inc. “We are delivering more performance, security and flexibility to give our enterprise customers peace of mind that allows them to focus on their business, not on IT complexity.”
New systems from HP and Lenovo combine commercial-grade quality, performance, and stability, with exceptional video and audio capabilities enabling businesses to achieve more across key areas including productivity, manageability, and collaboration. In addition, Microsoft® Windows® 10 Pro features including Device Guard, Windows Hello, Biometric Security and BitLocker Encryption are fully supported, out of the box.
“We at Canalys recognize the ongoing appetite across channel and mid-size businesses globally for more secure, reliable, flexible and cost-effective technology enablement.” said Steve Brazier, President and CEO of Canalys. “As companies embrace digital options deeper in their businesses, their expectations from technology partners will change, making it imperative that IT vendors deliver products that can make an immediate impact on the market through innovation, enhanced performance and increased reliability, amongst other focus areas. These new desktops, featuring AMD processor technology, provide opportunities for businesses to handle critical challenges without sacrificing manageability, security or stability.”
7th Generation AMD PRO processors tackle business needs in three key areas:
The HP EliteDesk 705 G3 Series desktops, available in microtower, small-form factor (SFF), or mini-form factor, deliver impressive value with uncompromising performance, security, and manageability for an enterprise-class experience. The EliteDesk desktop PCs are more secure with HP Sure Start with Protection of BIOS Configuration and Policy. This helps to protect your PC and ensure uninterrupted productivity by automatically detecting and recovering from BIOS corruption or attacks. The desktops also include TPM 2.0 to secure data and HP’s full portfolio of physical-security accessories for a robust, three-layer security solution.
7th generation AMD PRO processors aim to deliver the best performance, reliability, and opportunity to handle critical workloads with planned availability in additional new PCs in the near future.