I bet Nvidia is not a happy puppy as from most board partners all product photo's are widely available on the web already. And its not hard to find them either, google a bit to find out yourself. After the fold a small overview.
So Gainward, Zotac, MSI and ASUS already shared their pictures apparently. All board partners offers the 970 and 980 with exotic coolers and custom designs. Opposed to other sites we will not list specs, but since the pictures are all over the web, here you go: