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Guru3D.com » News » Samsung sees no future for OLED TVs

Samsung sees no future for OLED TVs

by Hilbert Hagedoorn on: 05/04/2016 01:35 PM | source: | 41 comment(s)
Samsung sees no future for OLED TVs

Ah bummer, I was kinda hoping for a Samsung OLED UHD TV myself. Samsung sees no future for OLED TVs, according to Kim Hyun-suk who leads the display division of Samsung Electronics there have been too few enhancements while OLED remains to be tricky and expensive to fabricate.

Back in 2013 Samsung already produced OLED TVs, but halted production on 2014. Samsung Electronics president and TV chief Kim Hyun-seok on Tuesday reaffirmed to koreaherald that the company has no immediate plan to produce organic light-emitting diode TVs. But the tone and manner was stronger than ever. 

“I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction,” he told reporters at the company’s headquarters in Suwon, Gyeonggi Province. 

OLED boasts more accurate and vibrant picture quality compared to conventional liquid-crystal displays. Despite its increasing usage in smartphones and other smaller devices, its TV adoption has been delayed due to the higher costs of production and lower manufacturing yields of the larger panels. 

Samsung is a market leader in smaller OLED. It has recently inked a deal with Appel to supply OLED screens for next-generation iPhones. 

But when it comes to TVs, Samsung has poured more resources into improving the quality of LCD TVs. Especially its latest SUHD TVs feature the quantum dot technology that uses tiny particles that emit a different color of light depending on size. 

“It is also likely that new technology like quantum dot could progress faster than OLED,” he said. 

Samsung claims that its quantum dot TV already outpaces current OLED TVs in terms of picture quality and brightness, even though it is still disputable which display is the better display technology. 

Currently, its archrival LG Electronics is a market leader in OLED TVs. Last year, Samsung was the biggest TV maker with a market share of 27.5 percent in terms of revenue. But the company now sees less profits as prices continue to fall due to cheaper products from Chinese rivals. The company said it would beef up premium products to restore profits. On its home turf, sales of the latest quantum dot TVs have increased more than 40 percent compared to last year’s models.  The company plans to launch the TV models in Europe and Brazil in the coming months in line with the regions’ big sports events such as the Euro 2016 and the Rio Summer Olympics in August. 

“Starting this year, the quantum dot TVs are being launched globally. We will become the No. 1 TV maker for the 11th consecutive year,” Kim said. 



Samsung sees no future for OLED TVs




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Denial
Senior Member



Posts: 13295
Joined: 2004-05-16

#5266817 Posted on: 05/04/2016 01:46 PM
Makes sense to me. There isn't much difference between the LG OLED and Samsung 9 (2016) series. LG has slightly better contrast, viewing angles, and uniformity but significantly worse motion blur and price. And in 5 years, when the blue pixels start losing luminosity and the white point shifts, the LG will have terrible color reproduction.

Until someone proves that the pixel shift/burn in problems are solved, I won't be buying an OLED for a TV/Monitor. Phone is a different story, I replace those every like year anyway.

TheDeeGee
Senior Member



Posts: 7050
Joined: 2010-08-28

#5266823 Posted on: 05/04/2016 02:03 PM
Makes sense to me. There isn't much difference between the LG OLED and Samsung 9 (2016) series. LG has slightly better contrast, viewing angles, and uniformity but significantly worse motion blur and price. And in 5 years, when the blue pixels start losing luminosity and the white point shifts, the LG will have terrible color reproduction.

Until someone proves that the pixel shift/burn in problems are solved, I won't be buying an OLED for a TV/Monitor. Phone is a different story, I replace those every like year anyway.

So OLED is like 15 years away from being perfect? :(

I had hoped for an OLED Monitor in about 3-4 years from now. But i guess we will be with Grey Blacks for a little longer.

Denial
Senior Member



Posts: 13295
Joined: 2004-05-16

#5266826 Posted on: 05/04/2016 02:08 PM
So OLED is like 15 years away from being perfect? :(

I had hoped for an OLED Monitor in about 3-4 years from now.

Well it depends on when LG/Samsung/Sony fix the problems with it. For all I know LG can solve it tomorrow.

On smaller screens it should be easier to avoid manufacturing problems, in terms of consistency of the panels. But things like color shifting/burn-in are still not yet solved. Just go to any mobile phone store and look at display units for Samsung S7's. Phone is less than a few months old and most of the display models I've seen already have burn-in.

Granted there are technologies that prevent this. But I'd be pretty annoyed if I had bought a 27" OLED Monitor for $1500+ only to find the task bar burn in after a year or so.

vazup
Senior Member



Posts: 308
Joined: 2013-09-05

#5266836 Posted on: 05/04/2016 02:22 PM
Makes sense to me. There isn't much difference between the LG OLED and Samsung 9 (2016) series. LG has slightly better contrast, viewing angles, and uniformity but significantly worse motion blur and price. And in 5 years, when the blue pixels start losing luminosity and the white point shifts, the LG will have terrible color reproduction.

Until someone proves that the pixel shift/burn in problems are solved, I won't be buying an OLED for a TV/Monitor. Phone is a different story, I replace those every like year anyway.

Wait you are buying a new phone every year and it is a big no no to replace a tv/monitor every 5 years?

FeDaYin
Member



Posts: 72
Joined: 2006-07-20

#5266837 Posted on: 05/04/2016 02:23 PM
OLED has so many problems on LG models, on all of them, from 2013 to 2016, they didn't fixed anything in these years. They just added new features, nothing else.
That massive contrast drops to a 300$ LCD on every scene, it does not have same contrast on the whole movie.
Massive tearing
Bad motion, it's like the worst LCD that was made 15 years ago, but it doesn't have blur
I got more details in the shadows using IPS. It sounds weird but it is the truth.
OLED is not worth buying now.

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