MSI MEG Z590 ACE released in Gold edition, which features 24K gold leaf (updated)
it passed by in a press-release already but have you seen the MEG Z590 AC Gold edition, with 24K gold leaf on various parts of the heat sink.
A special model "MEG Z590 ACE GOLD EDITION" has been added to MSI's high-end Intel Z590 motherboard "MEG Z590 ACE". The color of the heat sink mounted on the power circuit, chipset, M.2 slot, and the audio circuit has been changed from black to platinum. Furthermore, as the product name of "GOLD EDITION", 24K gold leaf is decorated at key points such as the logo. There is no change in other basic functions, the memory slot is DDR4-5600 x 4 (maximum 128GB), the storage is SATA3.0 (6Gbps) x6, M.2 (PCI-Express 4.0x4) x1, M.2 (PCI- Express3.0x4) x3, expansion slots are PCI-Express4.0 (x16) x2, PCI-Express3.0 (x4 / x16 shape) x1, PCI-Express3.0 (x1) x2.
The network is a 2.5 gigabit LAN with Intel I225V and Intel Wi-Fi 6E AX210, and Thunderbolt 4 also has 2 ports. At this time, there are no sales announcements for this product in the domestic market.
Updated, Priced 629 USD the motherboard is available starting July 2nd.
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So itis only to show that you have a fat wallet :p . If there where golden plated surfaces on the contact points .... It might help thing is gold has high thermal transfer rate way above aluminium and higher than copper .... But the the thermal capacity is way lower .... Gold or gold plated contacts make sense even if the difference is tiny the physics check out . But using gold in such way is pointless other than bling bling. Thermal transfer is bottlenecked by the prior carrier of the heat (aluminium in this case ) and if anything you just loose the thermal capacity for not using aluminium .... That said the amount sacrificed for the bling bling is so small that it would be either miniscule difference or not measurable.

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We all know that RGB leds increase component performance up to 15%, depending on how glaring and obnoxious the effects are, so I'm sure gold plating does the same, but I have no idea of the exact numbers.
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Imagine buying that just to put a full cover waterblock on it for pure degeneracy.
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24%, it's in the title
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Ahahaha BLING BLING ahahahahaha