Microsoft is discontinuing physical stores and is fully focused on online
Microsoft is definitely going to stop physical stores. On Friday, the tech giant announced that the Microsoft Stores are closing permanently. Instead, Microsoft is committed to online sales.
Microsoft's physical stores had been closed since March due to the outbreak of COVID-19. Now the company has decided that the stores will no longer open. According to Microsoft, customers have already bought most products through online channels. This mainly concerns stores in the United States, where Microsoft has the most physical stores. There were no Microsoft Stores in the Netherlands yet.
Customers who have previously purchased Microsoft products through a store can now go online for customer service. This has already been the case in recent months due to the corona crisis. Four large Microsoft Stores will remain open to show new Microsoft products to the public. These are locations in New York, London, Sydney and Redmond.
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Senior Member
Posts: 3534
Joined: 2014-10-20
The steady growth of e-commerce has been escalated even more by the COVID-19, resulting in a total boom. I'm not surprised by this news at all, this will be a common sight across the whole market.
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Posts: 90
Joined: 2014-01-14
What did these stores even sell that places like Best Buy and Microcenter didn't?
Senior Member
Posts: 509
Joined: 2007-09-02
The PCs and laptops they sold (and that you can also get from microsoft's online store) have only the OS on them, with no additional crapware, third-party AV software, etc. installed. Pure windows and only Windows.
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Posts: 90
Joined: 2014-01-14
Ok, but nothing is stopping you from doing a clean install from some win 10 media when you get the PC home and are setting it up. Mildly inconvenient, but still less inconvenient than going specifically to a MS store to achieve the same goal.
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Posts: 3405
Joined: 2013-03-10
I doubt they had a single store in all of the Nordic countries. No big loss, for sure, except for the employees laid off.