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Intel DG1 Xe graphics card is Alive
Intel shared its Q3 2019 financials, that info we'll bypass however the transcript points out something far more interesting than their financials, Chief Executive Officer Bob Swan, told investors that Intel has powered on the Intel Xe DG1 graphics card for the first time in the lab.
Intel CEO said that an Intel Xe discrete GPU card has successfully powered on in the labs. They still expect the first availability to be in the latter half of 2020. Swann added that Intel is on track to deliver a 7nm GPU in 2021 and is "well down the engineering path" for 5nm production, he reports.
A tweet by Chris Hook (Graphics and Visual Technologies Marketing Chief at Intel Corporation) confirmed it in a bit of a Frankenstein, way ...
Kaarme
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Senior Member
Posts: 2203
Joined: 2013-03-10
#5724795 Posted on: 10/28/2019 10:05 AM
Yeah, as long as Intel eats from Nvidia's oversized piece of cake, not AMD's, as AMD can't afford to lose much market share. If AMD has to quit the GPU market, I'd have rather preferred Intel not entering it at all. But time will tell.
Hope it works out well. We really DO need a 3rd competitor on the market.
Yeah, as long as Intel eats from Nvidia's oversized piece of cake, not AMD's, as AMD can't afford to lose much market share. If AMD has to quit the GPU market, I'd have rather preferred Intel not entering it at all. But time will tell.
cryohellinc
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Posts: 3352
Joined: 2014-10-20
#5724800 Posted on: 10/28/2019 10:30 AM
AMD is not an angel either. This has to be a competitive market. Currently Nvidia hold the whole upper bracket - not a big fan of this.
Even if there will be more products available in the lowe to medium bracket, Nvidia will have to stay competitive, whihc in result will push the prices down.
I highly doubt that Intel can score all brackets at same time, my assumption is that they will focus on budget oriented products - medium/lower bracket at start. This is the most lucrative market, and Nvidia understands that.
Yeah, as long as Intel eats from Nvidia's oversized piece of cake, not AMD's, as AMD can't afford to lose much market share. If AMD has to quit the GPU market, I'd have rather preferred Intel not entering it at all. But time will tell.
AMD is not an angel either. This has to be a competitive market. Currently Nvidia hold the whole upper bracket - not a big fan of this.
Even if there will be more products available in the lowe to medium bracket, Nvidia will have to stay competitive, whihc in result will push the prices down.
I highly doubt that Intel can score all brackets at same time, my assumption is that they will focus on budget oriented products - medium/lower bracket at start. This is the most lucrative market, and Nvidia understands that.
Kaarme
Senior Member
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Joined: 2013-03-10
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Posts: 2203
Joined: 2013-03-10
#5724805 Posted on: 10/28/2019 11:04 AM
I'm only talking about this from a bird's eye view. AMD should retain its market share by releasing competitive products. If they can't do that, they are as good as gone anyway, like almost happened to them with CPUs before Ryzen. So, when I say Intel should claim from Nvidia's portion, it means AMD's next generation(s) should be so good they can't be pushed out of the market. The problem doesn't lie there, it lies with Nvidia's 80% share. It affects the market all by its own weight, without even being related to the performance of the products (although there were no problems there). Many less savvy people simply bought Nvidia because everybody else has Nvidia. Even many shops kept stocking mainly Nvidia because most customers would ask for Nvidia. The salesclerks would naturally recommend Nvidia if that's what they could immediately sell. This created its own self-feeding vicious circle. I suppose it's partially due to AMD's lacking marketing funds, not only their less than thrilling products, compared to Nvidia's.
AMD is not an angel either. This has to be a competitive market. Currently Nvidia hold the whole upper bracket - not a big fan of this.
I'm only talking about this from a bird's eye view. AMD should retain its market share by releasing competitive products. If they can't do that, they are as good as gone anyway, like almost happened to them with CPUs before Ryzen. So, when I say Intel should claim from Nvidia's portion, it means AMD's next generation(s) should be so good they can't be pushed out of the market. The problem doesn't lie there, it lies with Nvidia's 80% share. It affects the market all by its own weight, without even being related to the performance of the products (although there were no problems there). Many less savvy people simply bought Nvidia because everybody else has Nvidia. Even many shops kept stocking mainly Nvidia because most customers would ask for Nvidia. The salesclerks would naturally recommend Nvidia if that's what they could immediately sell. This created its own self-feeding vicious circle. I suppose it's partially due to AMD's lacking marketing funds, not only their less than thrilling products, compared to Nvidia's.
alanm
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Posts: 9939
Joined: 2004-05-10
#5724806 Posted on: 10/28/2019 11:18 AM
Yep, its got a lot to do with the trickle-down effect. Nvidias strateg involves using higher prices in influencing marketing perception that their cards are 'higher end' or the 'best'. Thats why they are always fanatical about ensuring they have the top performing card with no competition (ie, 2080ti). This will trickle-down to where even their mid and lower end cards benefit from this market perception, even if not justified (ie, RX 570 easily beat anything by Nvidia in that price bracket, yet buyers still went Nvidia).
I really hope Intel and AMD can break this by bringing out their own high end performers to take on the Ti cards and shatter Nvidias hold on this perception.
Yep, its got a lot to do with the trickle-down effect. Nvidias strateg involves using higher prices in influencing marketing perception that their cards are 'higher end' or the 'best'. Thats why they are always fanatical about ensuring they have the top performing card with no competition (ie, 2080ti). This will trickle-down to where even their mid and lower end cards benefit from this market perception, even if not justified (ie, RX 570 easily beat anything by Nvidia in that price bracket, yet buyers still went Nvidia).
I really hope Intel and AMD can break this by bringing out their own high end performers to take on the Ti cards and shatter Nvidias hold on this perception.
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Hope it works out well. We really DO need a 3rd competitor on the market.