Dramatic Radeon RX 6800 availability, even worse than RTX 3080 launch
Yesterday the Radeon RX 6800 and 6800 XT have been released. However, availability seems to be an eye-soring drama. Only a handful of people have been able to purchase a reference card.
As it stands, the launch was even more dramatic than RTX 30 series, availability-wise. We did some rounds, and here in the Netherlands, there even wasn't availability whatsoever. Some etailers refused to even put up a pre-order, as they have no idea if and when they will be receiving a single card to sell. AMD's head of marketing, Frank Azor who is very active on social media, now sees his earlier social comments backfire.
It seems In Germany two etailers had some cards, and pretty much the rest of Europe did not get stocked, aside for some in the Nordics and while we're unsure, perhaps UK.
Some cards could be bought directly from the AMD website though, especially the red team members -- but these sold out faster than you can spell 'Guru3D' as the email AMD send around to this select group was posted in public. There was no solid availability in the US either. Retail giants Amazon, Newegg, and Best Buy either did not get stock or simply put up a 'coming soon tag'.
Listing based on EU product searches
On AMD's website, the option to purchase an RX 6800 card has now been removed. System builders such as Origin PC, Cyberpower PC, and Maingear do offer desktops with the new RX 6000 models for widely varying prices, however, availability is a question mark.
Custom designs next week
A second chance to obtain a card will be next week, November 25th AIB partners can sell their custom models. But here as well word out on the street is that there is hardly any inventory.
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must admit was very dissapointed was online with several sellers I have accounts with as soon as the embargo lifted the sites crashed and there was no stock available when they came back online very poor, the retailers are handling this very badly from a web perspective, they know the demands and had cloudflare in place yet if your logged in with a known old prior used account then you should be allowed to buy not kicked out to start again because the bots will win every time.
I also blame NV and AMD for poor inventory tbh it seems they have learnt the Intel lesson well drip feed supplies to keep demand and profits higher
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Why on earth would Frank Azor make such comments online, when AMD clearly didn't have enough stock for a proper launch?
I mean, he's not a fan boy, those comments are part of his job, he makes the company look like amateurs.
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I said RTX release was a mess and I'll say this is a mess.
Did both NV and AMD skip a proper production ramp-up phase prior to release?
Demand might be higher than ever before but so does supply seem to be lower than before.
I doubt supplying only a "handful" of units per store or country even equates to normal demand.
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AMD are Pro at creating really awkward situations. This is another one.
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I personally say let things settle, compare a month of AMD's launch to a month of Nvidia's.
BUT people have been very vocal about not being able to buy Ampere GPUs, I think it should be just as vocal to complain when you can't buy the AMD card of your choice.
Luckily, I postponed my rig update from this spring to next spring, so.... I won't be grabbing a GPU from somebody who needs it right now.