Asus Will Continue Transformer Prime Despite Lawsuit

An Asus representative has revealed recently that the outfit has no plans to discontinue the production of tablets in the Transformer line, including the recently released Transformer Prime, despite the lawsuit started against the company by Hasbro.

After the trademark infringement lawsuit was filed by the US-based toy maker, Asus has conducted a series of internal assessments and found that no patents are infringed by its tablet line, said Chang Wei-Ming, an Asus spokesperson.

Chang continued by adding that the lawsuit is unlikely to affect production, reports the Focus Taiwan publication.

According to Hasbro, the Transformer Prime label might cause confusion among consumers, so the toy maker has decided to sue Asus for trademark infringement, unfair competition and trademark dilution.

Hasbro, also asked the Los Angeles court to stop the Taiwanese company from using the Transformer name in current and future products.

Officially announced in mid-November, the 10.1-inch Transformer Prime is powered by Nvidia