AMD Hawaii GPU might launch on September 25
AMD is planning to introduce its Hawaii GPU at the end of September according to a report on BSN. A press event is set to take place on September 23rd in Hawaii and the public launch is expected on September 25th. It's unknown when the card will hit retail shelves though.
BSN: We just got confirmation that AMD will be launching their latest GPU codenamed Hawaii. The event will be scheduled during the week of September 23rd, and there will be a live streamed public event on the 25th that will introduce AMD's new flagship GPU to the world. Some details will be saved for a later date, however, AMD is planning to make an event out of this with some interesting details that include aircraft carriers and some more sneak previews of Battlefield 4.
Yes, let's remember that Battlefield 4 is coming out soon and it looks like AMD's new Hawaii GPU is probably going to be the GPU that it will bundle with. The timing is great for AMD since they'll likely officially launch the GPU and start selling them sometime in early October.
We can't confirm this at all though.
Screenshot of Battlefield 4
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is this there next generation of cards or simply a refresh? are they going with a die shrink or just a new architecture?
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From what I have read, It will be competing with Maxwell.
It's next-gen with a die shrink to 20 nm.
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From what I have read, It will be competing with Maxwell.
It's next-gen with a die shrink to 20 nm.
I read that too, however I doubt it'll compete with Maxwell, it'll be up against Nvidia 700 series I would have thought. Could you imagine what AMD could charge for these cards if they smashed Nvidia's current line up! Forget buying a 9970, it'll cost more than a Titan!
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Septembers just an unveiling according to AMD, launch could be around October, which im guessing could be right, what with BF4 releasing then, can't bloody wait!

As SemiAccurate said in April when we reported about Nvidia’s cancellation of the GK114 Kepler update, the company is showing severe financial stress related cracks in the development roadmap. Hawaii and the Volcanic Islands family is coming this fall and a late September public show likely means an October silicon launch. This is a massively updated GPU vs the minor tweaks in the last round. Given the timing, Hawaii is unquestionably a 28nm part so no shrink related performance bump but the architectural changes should more than make up for that. It is unlikely to be an incremental advance.
Nvidia in the mean time canceled the minor update that was due out last quarter and surprisingly canceled the first big Maxwell set for next spring. This leaves them with nothing to compete against AMD with for the fall “back to school” market and the winter holiday ******. The next minor blip will be in the spring as described in the link above, but that is not competition for AMD, it is Nvidia salvaging the scraps they have left. Dire is barely adequate to describe their competitive situation for 2013 and 1H/2014.
Development costs are spiraling and Nvidia added to their development costs by bifurcating their GPU architectures. This lead to an unsustainable cost structure, something visible in their reshuffling architectures for cost, not technical reasons. The path Nvidia has locked itself into is unsustainable and they are unquestionably aware of this, their reactive roadmap changes are short-term holding actions but fatal long-term.
Meanwhile AMD is doing the sane thing and keeping one architectural development path. Hawaii is the next step and it will go in to devices top to bottom, APUs included starting with Kaveri in Q4 or early Q1. Please note that unlike what some are saying, there are no delays to Kaveri, the roadmap hasn’t slipped at all since earlier this year when SemiAccurate last looked. To make things even easier for AMD they have synergies with all three game consoles so 100% of next generation game engine development is AMD architecture focused.
Anecdotally speaking, AMD is doing the obvious for the Hawaii launch. Any guesses where it will be? If you are thinking Hawaii you would be right on. AMD seems to have a knack for doing launches in odd locations that are very interesting to see and counter-intuitively cheaper than most dull locations. What is more interesting is the way that locations reflect changing press demographics.
Update 8/7/13 @ 4pm: AMD has clarified that it is the Hawaii/Volcanic Islands tech day in September, not the launch. The launch will officially happen in Q4 some time, the dates in this article are our speculation.
http://semiaccurate.com/2013/08/07/amd-to-launch-hawaii-in-hawaii/
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I suspected October but this is good news if it turns out to be true and Hawaii competes with Titan and Titan LE.