ADATA XPG STORM RGB M.2 2280 add-on Gets An Actively Cooled Heatsink
ADATA launched the XPG STORM heatsink add-on for M.2 2280 drives. STORM features an aluminum heatsink and with a fan. It can be easily affixed to any compatible SSD to provide powerful cooling.
Lower SSD temperatures promote more stable storage and system performance, in addition to the XPG-styled STORM heatsink with its colorful RGB lighting contributing to attractive, gaming-themed PC setups.
Lower temperatures complement high speeds
While M.2 2280 PCIe SSDs are currently the fastest on the market, their high data rates also mean considerable heat buildup. Without a heatsink, accumulating heat can compromise performance and accelerate SSD aging. STORM includes an aluminum heatsink that fits on any M.2 SSD without causing overhead issues. Together with the heatsink, STORM uses a fan to circulate cool air and reduces temperature by at least 25% when compared with bare M.2 SSDs.
STORM includes RGB lighting elements that are sure to be appreciated by case modders and PC DIY enthusiasts. While the M.2 slot is usually almost hidden among other, larger components on the motherboard, with its RGB heatsink STORM indeed stands out. It comes with default RGB lighting modes and also supports several apps, such as ASUS AURA Sync, Gigabyte RGB Fusion Ready, and MSI Mystic Light Sync, for maximum convenience and customizability.
Easy installation on any compatible drive
Thanks to pre-applied thermal compound, STORM can be quickly placed on any M.2 2280 SSD or card. No screws or complicated procedures required, and no BIOS adjustments needed. Once in place, STORM begins to do its work lowering temperatures and improving storage and system stability
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Guessing those high speed GB/s M.2 chips can get a bit hot, space tends to be a bit cramped depending on motherboard model though so it's interesting to see something that isn't a thin piece of copper though a heatsink probably helps a bit too on it's own.

Not too sure about how hot the newer models can get either or if they throttle down or have some other means to prevent problems.
Probably depends a lot on the architecture of the SSD and how much voltage it requires plus the size of the chip and all that. A lot of reading up to do whenever I do the next full system upgrade as it seems M.2's have the advantage for now until a newer SATA connection becomes available. Well whenever that might happen, PCIE-4, USB 3.2 and DDR5 are all planned - though it'll take time for actual hardware using these specs to become available of course. - but I haven't heard much recently about SATA4 but I might just have missed it too.
EDIT: Guessing this design isn't blower but rather sucker(?) sending hot air out from the casing/heatsink and well into the rest of the case and straight into the GPU? Not really sure if that's ideal design but I guess testing will see how this works.
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Give me a waterblock to put on such a SSD and get it over with.
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Seems to exist as well, less bulky than I would have believed too after doing a quick "M.2 waterblock" Google search, neat.

(And maybe a little bit overkill but eh if you're looping all the other major hardware into water cooling might as well get that one too.

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I am noticing that ssd cooling is becoming more and more of a consideration.