Yeah correct, that's names just like the AMD drivers. XFX seems to try and lift sales upon the brand recognition from AMD. The card is the Radeon RX 480 Crimson Edition 8 GB graphics located under SKU code RX-480P8LFR6. 

Basically the card falls within the  Double Dissipation l480 lineup with themed in dark andf red. That red is based on red LED illumination fans, and the XFX logo on the top side of the cooler.

The Radeon RX 480 Crimson Edition is clocked at 1288 MHz core and comes with a 8.00 GHz (GDDR5-effective) memory, that GPu is thus clocked 22 Mhz faster over reference. The card has a single 8-pin PCIe power connector. Minitor outputs include three DisplayPorts, and one DVI and HDMI 2.0b. A back-plate is included. XFX will also launch "Crimson Edition" models of the RX 480 4 GB and RX 470 graphics cards.

Aside from the too obvious XFX logo up to, this is a good and nice looking card though.