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Xe GPU marketing managers Chris Hook and Heather Lennon leave Intel
You've heard us writing about Chris Hook a couple of times already, he followed Raja Koduri towards Intel and was responsible for all AMD Marketing GPU related, with a similar position at Intel. At the time that news was in the category 'hell froze over'. As it seems, he now left Intel, not even waiting on the Xe launch.
Earlier today the news made rounds, and as we did not want to write about the news (as it was unconfirmed, facebook and linkedin showed them still at Intel) and news on a personal level we try to limit as much as possible. However it has now become clear there's more going on, Jon Carvill left, Chris Hook left and Heather Lennon (ex AMD), all left Intel. Lennon was a marketing manager at AMD for many years, it is quite remarkable that the two are already leaving before the release of Intel's GPU architecture, 'Xe'.
And yes, Jon Carvill also left Intel, working on the Nuvia chip startup. SemiAccurate where this news was first posted mentions that both Chris and Heather will move to Nuvia, although both have not commented on this yet. Hook tweets that his departure is indeed confirmed and also confirmed the departure of Lennon. We wish them well on their new endeavors.
Sources: SemiAccurate , Chris Hook (Twitter)
fantaskarsef
Senior Member
Posts: 14163
Joined: 2014-07-21
Senior Member
Posts: 14163
Joined: 2014-07-21
#5736044 Posted on: 11/29/2019 10:54 AM
21st century marketing is all about memes. Catch up with times yo! If internet didn't create meme of your marketing, it's crap.
Mah boy Elon knows whats up
That's certainly true! Today's marketing isn't about direct influence of the target group anymore... and to some extent, Musk proifts from the "every publicity is good publicity" rule.
And that's what's still surprising me... I'm wondering, if the target group's young people (e.g. 2k+ birth years), why isn't there more meme work? I understand that the target group of 70s birth and earlier doesn't really work with memes, but anything afterwards clearly could profit. And it's so easily done, just take a picture, two to three lines of text, earn six or seven figure marketing contracts for gaming, beauty, clothing etc.
21st century marketing is all about memes. Catch up with times yo! If internet didn't create meme of your marketing, it's crap.
Mah boy Elon knows whats up
That's certainly true! Today's marketing isn't about direct influence of the target group anymore... and to some extent, Musk proifts from the "every publicity is good publicity" rule.
And that's what's still surprising me... I'm wondering, if the target group's young people (e.g. 2k+ birth years), why isn't there more meme work? I understand that the target group of 70s birth and earlier doesn't really work with memes, but anything afterwards clearly could profit. And it's so easily done, just take a picture, two to three lines of text, earn six or seven figure marketing contracts for gaming, beauty, clothing etc.
sverek
Senior Member
Posts: 6070
Joined: 2011-01-02
Senior Member
Posts: 6070
Joined: 2011-01-02
#5736045 Posted on: 11/29/2019 11:00 AM
That's certainly true! Today's marketing isn't about direct influence of the target group anymore... and to some extent, Musk proifts from the "every publicity is good publicity" rule.
And that's what's still surprising me... I'm wondering, if the target group's young people (e.g. 2k+ birth years), why isn't there more meme work? I understand that the target group of 70s birth and earlier doesn't really work with memes, but anything afterwards clearly could profit. And it's so easily done, just take a picture, two to three lines of text, earn six or seven figure marketing contracts for gaming, beauty, clothing etc.
Russian trolls been posting wholesome Trump (and his "beautiful" family) memes over facebook for a loooooooong time now. It was targeted at older users, seems facebook is full of old (40+) people.
Complicated memes with a catch are more appealing to younger generations.
Simple memes like minions are very appealing to older generations.
That's certainly true! Today's marketing isn't about direct influence of the target group anymore... and to some extent, Musk proifts from the "every publicity is good publicity" rule.
And that's what's still surprising me... I'm wondering, if the target group's young people (e.g. 2k+ birth years), why isn't there more meme work? I understand that the target group of 70s birth and earlier doesn't really work with memes, but anything afterwards clearly could profit. And it's so easily done, just take a picture, two to three lines of text, earn six or seven figure marketing contracts for gaming, beauty, clothing etc.
Russian trolls been posting wholesome Trump (and his "beautiful" family) memes over facebook for a loooooooong time now. It was targeted at older users, seems facebook is full of old (40+) people.
Complicated memes with a catch are more appealing to younger generations.
Simple memes like minions are very appealing to older generations.
fantaskarsef
Senior Member
Posts: 14163
Joined: 2014-07-21
Senior Member
Posts: 14163
Joined: 2014-07-21
#5736046 Posted on: 11/29/2019 11:03 AM
Yes it is... today's FB is mostly about the boomers, since younger people have long left. These days my mum and grandma use FB daily, and I only have an account because of my overseas relatives to keep in touch somewhat, logging in every few months here and t here.
Which also makes clear why FB bought instagram: keep in touch with the younger ones to double add possibilities, but yeah... let's fight the ads like in Southpark
Russian trolls been posting wholesome Trump (and his "beautiful" family) memes over facebook for a loooooooong time now. It was targeted at older users, seems facebook is full of old (40+) people.
Yes it is... today's FB is mostly about the boomers, since younger people have long left. These days my mum and grandma use FB daily, and I only have an account because of my overseas relatives to keep in touch somewhat, logging in every few months here and t here.
Which also makes clear why FB bought instagram: keep in touch with the younger ones to double add possibilities, but yeah... let's fight the ads like in Southpark
sverek
Senior Member
Posts: 6070
Joined: 2011-01-02
Senior Member
Posts: 6070
Joined: 2011-01-02
#5736047 Posted on: 11/29/2019 11:10 AM
Man, I've been out loop about recent south park episodes. Gotta catch up.
but yeah... let's fight the ads like in Southpark
Man, I've been out loop about recent south park episodes. Gotta catch up.
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Posts: 6070
Joined: 2011-01-02
It was perfect marketing, edgy and to the point. Where my Intel dinosaurs at?
But yo, at least Intel got it marketing right by appealing to gamers
Anyway, take your 20th century old style marketing back.
21st century marketing is all about memes. Catch up with times yo! If internet didn't create meme of your marketing, it's shit.
Mah boy Elon knows whats up