Western Digital Offers Call of Duty Black Ops Cold War Branded Gaming Storage
WD is teaming with Call of Duty to reimagine three high-performance products from the WD_BLACK portfolio, bringing gamers three special edition storage drives that encapsulate the Call of Duty: Black Ops Cold War look and feel with the added bonus of in-game Call of Duty points
These three products include the WD_BLACK P10 Game Drive, WD_BLACK P50 Game Drive SSD and the recently announced WD_BLACK SN850 NVMe SSD featuring PCIe Gen 4 technology.
"We are excited that this collaboration with Call of Duty gives us the opportunity to bring these limited edition specially designed drives to their passionate fans," said Jim Welsh, Senior Vice President of Consumer Solutions at Western Digital. "We know gamers are exceptionally serious when it comes to their gameplay, so we created optimized storage solutions that enable them to keep up with the immersive Call of Duty experience."
"As we're delivering the next generation of Black Ops to the gaming community, we're committed to ensuring our fans have the absolute best gaming experience," said Ander Nickell, Global Director of Brand Partnerships and Integrated Marketing at Activision. "Western Digital's WD_BLACK brand is made for gamers, and together we believe our fans will be as thrilled as we are about these drives."
The upcoming themed special edition drives include:
WD_BLACK Call of Duty: Black Ops Cold War Special Edition P10 Game Drive: The WD_BLACK P10 Game Drive is built specifically for gamers looking to expand the potential of their compatible console2 or PC, by saving their game library in an on-the-go form factor. Free with purchase, gamers will receive a voucher for 1,100 Call of Duty points that can be redeemed for items within the game1. This special edition drive will be available in a 2 TB model and retails for $109.99 MSRP. For more information on this product, visit the Western Digital store. It is expected to be available for purchase at select Western Digital retailers and e-tailers early December 2020.
WD_BLACK Call of Duty: Black Ops Cold War Special Edition P50 Game Drive SSD: The WD_BLACK P50 Game Drive SSD provides PC and compatible consoles2 with insanely high read speeds so players spend less time waiting to get back in the game and more time actually playing. Gamers who purchase this drive will also receive a voucher for 2,400 Call of Duty points that can be redeemed for items within the game1. This special edition drive will be available in a 1 TB model and retails for $249.99 MSRP. For more information on this product, visit the Western Digital store. It is expected to be available for purchase at select Western Digital retailers and e-tailers in December 2020.
WD_BLACK Call of Duty: Black Ops Cold War Special Edition SN850 NVMe SSD (1 TB): This high-performance future-ready product reduces game load times and transfers files faster than the previous generation. Powered by next-gen PCIe Gen4 technology,* the WD_BLACK SN850 NVMe SSD delivers smoother loading of applications, allowing users to boot up quickly. Free with purchase is 2,400 Call of Duty points that can be redeemed for items within the game. This special edition drive will be available in a 1 TB non-heatsink model for $239.99 MSRP. For more information on this product, visit the Western Digital store. It is expected to be available for purchase at select Western Digital retailers and e-tailers in December 2020.
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Senior Member
Posts: 2898
Joined: 2013-03-10
That's exactly why WD saw the opportunity here. You can bet on it. Lots of people will need to buy a new drive just for the sake of installing that one game (or if they want to buy any other games when COD ate all the free space on their existing SSD), so if they receive a bonus for the game with the purchase of a particular SSD, they might go for it.
Senior Member
Posts: 1137
Joined: 2006-09-02
I see a major Activision shareholder also had sizable investments in storage media companies.
Senior Member
Posts: 292
Joined: 2020-09-29
It's a nice touch.
Senior Member
Posts: 845
Joined: 2015-11-21
considering both consoles storage have been badly miscalculated for the "digital era" and will definitely receive a lot of backlash
WD is making a smart move here
Senior Member
Posts: 6489
Joined: 2012-11-10
Kinda hilarious, since the game is actually big enough to warrant its own dedicated drive.