Video from Intel CEO Bob Swan to COMPUTEX: did Intel give up on benchmarks?

In what is a rather long, and at some points baffling to hear video posted by CEO Bob Swan in  Computex video, Intel pretty much gave up on benchmarks, as people should focus more on the 'platform itself'. He also mentions new product releases like Tiger Lake.

Intel CEO Bob Swan has confirmed that the next generation of laptops based on Tiger Lake processors is coming in a few months. He mentions this in a YouTube from Computex 2020, he talks about the virtues of the Taiwanese fair and its importance on the global technology scene, as well as what Intel has presented this year.

"Later this year," says Swan, "we will introduce Tiger Lake and sure our position as the undisputed leader in mobile computing and PC innovation."

The most interesting thing about all this is the statement he makes in the same video, saying that with the current pandemic, "we have to stop worrying about things as simple as the benchmarks of processors":

"We should see this moment as an opportunity to shift our approach from the benchmark industry to the benefits and impacts of the technology we create. The pandemic has highlighted the need for technology to be built on purpose so that it can meet these changing needs of businesses and consumers. And this requires a customer-obsessed mindset to stay close, anticipate those needs, and develop solutions. In this mindset, the goal is to make sure that we are optimizing for a stronger impact that supports and accelerates the positive benefits for companies and society around the world. ”

This desire to move away from synthetic benchmarks has been a common thread since Computex and E3 last year, to be continued?. Here is that video from Intel CEO Bob Swan, thanks to JamesSneed, Master Guru from our forums for the news: