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Video from Intel CEO Bob Swan to COMPUTEX: did Intel give up on benchmarks?
In what is a rather long, and at some points baffling to hear video posted by CEO Bob Swan in Computex video, Intel pretty much gave up on benchmarks, as people should focus more on the 'platform itself'. He also mentions new product releases like Tiger Lake.
Intel CEO Bob Swan has confirmed that the next generation of laptops based on Tiger Lake processors is coming in a few months. He mentions this in a YouTube from Computex 2020, he talks about the virtues of the Taiwanese fair and its importance on the global technology scene, as well as what Intel has presented this year.
"Later this year," says Swan, "we will introduce Tiger Lake and sure our position as the undisputed leader in mobile computing and PC innovation."
The most interesting thing about all this is the statement he makes in the same video, saying that with the current pandemic, "we have to stop worrying about things as simple as the benchmarks of processors":
"We should see this moment as an opportunity to shift our approach from the benchmark industry to the benefits and impacts of the technology we create. The pandemic has highlighted the need for technology to be built on purpose so that it can meet these changing needs of businesses and consumers. And this requires a customer-obsessed mindset to stay close, anticipate those needs, and develop solutions. In this mindset, the goal is to make sure that we are optimizing for a stronger impact that supports and accelerates the positive benefits for companies and society around the world. ”
This desire to move away from synthetic benchmarks has been a common thread since Computex and E3 last year, to be continued?. Here is that video from Intel CEO Bob Swan, thanks to JamesSneed, Master Guru from our forums for the news:
JamesSneed
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#5795279 Posted on: 06/03/2020 03:33 PM
@Hilbert Hagedoorn I thought you may find this new worthy, glad you ran with it. Intel is just lost right now. I'm certan by 2022 they will be back in the game but this video is just more proof they have no responce to Zen3.
@Hilbert Hagedoorn I thought you may find this new worthy, glad you ran with it. Intel is just lost right now. I'm certan by 2022 they will be back in the game but this video is just more proof they have no responce to Zen3.
JamesSneed
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#5795290 Posted on: 06/03/2020 03:52 PM
Yeah except they will eventually make make less billions when they stop making nerds happy. See the nerds are who influence all of the future server and high end desktop sales. AMD will simply continue to take market share from Intel.
The statement make sense. They have to make millions and billions and not make happy a bunch of nerd guys. Because that's it.
Yeah except they will eventually make make less billions when they stop making nerds happy. See the nerds are who influence all of the future server and high end desktop sales. AMD will simply continue to take market share from Intel.
Ricardo
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Joined: 2019-04-26
#5795299 Posted on: 06/03/2020 04:44 PM
Kind of a dumb take honestly
How do you think they make these things faster and more efficient? You don't think there is any innovation in these processors with new instruction sets? Dedicated hardware for specific tasks (for example the AI engines in Tigerlake?) Newer far more complex branch prediction (AMD's perceptron branch predictor?) Manufacturing developments like Foveros?
Yes, it's a dumb take because we're talking about a dumb speech for the dumb/mainstream audience. If this marketing was aimed at the technical audience, then you would be absolutely right.
But even the dumb audience can hear "let's forget benchmarks" and realize that there's something fishy there. The whole text would be absolutely fine if he simply didn't said that single line and justify it with "innovation".
Kind of a dumb take honestly
How do you think they make these things faster and more efficient? You don't think there is any innovation in these processors with new instruction sets? Dedicated hardware for specific tasks (for example the AI engines in Tigerlake?) Newer far more complex branch prediction (AMD's perceptron branch predictor?) Manufacturing developments like Foveros?
Yes, it's a dumb take because we're talking about a dumb speech for the dumb/mainstream audience. If this marketing was aimed at the technical audience, then you would be absolutely right.
But even the dumb audience can hear "let's forget benchmarks" and realize that there's something fishy there. The whole text would be absolutely fine if he simply didn't said that single line and justify it with "innovation".
reix2x
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Joined: 2010-01-20
Senior Member
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Joined: 2010-01-20
#5795317 Posted on: 06/03/2020 05:27 PM
He should keep quite.
He should keep quite.
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Kind of a dumb take honestly
How do you think they make these things faster and more efficient? You don't think there is any innovation in these processors with new instruction sets? Dedicated hardware for specific tasks (for example the AI engines in Tigerlake?) Newer far more complex branch prediction (AMD's perceptron branch predictor?) Manufacturing developments like Foveros?