Video from Intel CEO Bob Swan to COMPUTEX: did Intel give up on benchmarks?
In what is a rather long, and at some points baffling to hear video posted by CEO Bob Swan in Computex video, Intel pretty much gave up on benchmarks, as people should focus more on the 'platform itself'. He also mentions new product releases like Tiger Lake.
Intel CEO Bob Swan has confirmed that the next generation of laptops based on Tiger Lake processors is coming in a few months. He mentions this in a YouTube from Computex 2020, he talks about the virtues of the Taiwanese fair and its importance on the global technology scene, as well as what Intel has presented this year.
"Later this year," says Swan, "we will introduce Tiger Lake and sure our position as the undisputed leader in mobile computing and PC innovation."
The most interesting thing about all this is the statement he makes in the same video, saying that with the current pandemic, "we have to stop worrying about things as simple as the benchmarks of processors":
"We should see this moment as an opportunity to shift our approach from the benchmark industry to the benefits and impacts of the technology we create. The pandemic has highlighted the need for technology to be built on purpose so that it can meet these changing needs of businesses and consumers. And this requires a customer-obsessed mindset to stay close, anticipate those needs, and develop solutions. In this mindset, the goal is to make sure that we are optimizing for a stronger impact that supports and accelerates the positive benefits for companies and society around the world. ”
This desire to move away from synthetic benchmarks has been a common thread since Computex and E3 last year, to be continued?. Here is that video from Intel CEO Bob Swan, thanks to JamesSneed, Master Guru from our forums for the news:
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I see, or rather hear, this speech as an oblique attempt to throw a bit of shade at AMD's platform infrastructure, and as a "between-the-lines" message to the Elders at Dell, HP, Lenovo, and others to not get any big ideas about transitioning any further over to the Dark Side during these challenging times. As in, "Yo, dudes, don't change horses in midstream. You might fall in and get some Covid on you."
And, next time, give that tie one last, little tug before going live, planet-wide. This wasn't radio.
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So anyone I know looking to upgrade their laptop. I should recommend them to get a i9-10980HK instead of a Ryzen 7 4800H? Gotcha.
Nah ... I will still recommend the Ryzen 4800H because it destroys everything. Intel might be the king of mobile as claimed by the CEO, but they
do not have the best platform at the moment. Ryzen 4800H is king in that area.
EDIT
Even through intel is paying oem's to keep high end graphics cards reserved for their platforms.
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I hate these "innovation" speeches. What the f*ck is innovative in a x86 CPU? It's supposed to do the same f*cking thing as the older ones, only faster and/or more efficiently. No rocket science here, marketing folks.
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This doesn´t bodes well for Intel´s next releases...
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Exactly, Intel CPU have become a niche product, only for those with a 2080ti who desperately need to go from 140fps to 155 fps.
In every other case, from laptop to server, AMD looks like the right option today.
Problem is, that you won't really get that much fps @4K with newer AAA titles maxing things out, with 4K and above there is no huge benefit using an Intel CPU over AMD for gaming.
There are probably 2080TI owners that run lower resolutions, but I would guess most of them have a 4K monitor?