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Guru3D.com » News » Video card sales again dropped compared to last year

Video card sales again dropped compared to last year

by Hilbert Hagedoorn on: 03/04/2019 10:03 AM | source: jonpeddie.com | 42 comment(s)
Video card sales again dropped compared to last year

That there have been some massive changes and shifts in GPU sales should not come as a surprise as the mining segment pretty much collapsed, and newer model graphics cards have become too expensive for the majority of people. The research was conducted by Jon Peddie Research. In their latest report, they show some interesting figures.  

The numbers for the fourth quarter of 2018 overall show that the GPU sales fell by 2.65 percent compared to the previous quarter, AMD's sales where down 6.81 percent, Nvidia with 7.62 percent and Intel's 0.67 percent.

Compared to the previous quarter, Intel went with market share of both AMD and Nvidia, the latter two had a decrease of 0.6 and 0.82 percent respectively. On an annual basis, gpu sales fell by 3.3 percent, the video card market had a decrease of 20 percent.

According to JPR, the reason for this large decline lies in the large surplus of cards at the start of 2018, while demand fell sharply as a result of the collapse of the crypto market, which was also cited in the report for the third quarter. According to the company, this decline would continue in the first and second quarters of this year.

The PC GPU market decreased year-to-year by (3.3)%, sequentially GPU shipments decreased (2.6)%


Jon Peddie Research, the market research firm for the computer graphics industry, has released its quarterly Market Watch report on world-wide GPU shipments used in PCs for Q4'18. Overall GPU shipments decreased -2.65% from last quarter, AMD shipments decreased -6.8% Nvidia decreased -7.6% and Intel's shipments, decreased -0.7%.

AMD's market share from last quarter decreased -0.6%, Intel's increased 1.4%, and Nvidia's market share decreased -0.82%. Year-to-year total GPU shipments decreased -3.3%, desktop graphics decreased -20%, notebooks increased 8%. Although overall GPU shipments declined PC sales saw an uptick of 1.61% which is a positive sign for the market overall.

"The channel's demand for add-in boards (AIBs) in early 2018 was out of sync with what was happening in the market," said Dr. Jon Peddie, president and founder of Jon Peddie Research. "As a result the channel was burdened with too much inventory. That has impacted sales of discrete GPUs in Q4, and will likely be evident in Q1, and Q2'19 as well."

The fourth quarter is typically flat to up from the previous quarter in the seasonal cycles of the past. For Q4'18 it decreased -2.7% from last quarter and was below the ten-year average of an 11.59% increase.

Quick highlights

  • AMD's overall unit shipments decreased -6.81% quarter-to-quarter, Intel's total shipments decreased -0.67% from last quarter, and Nvidia's decreased -7.62%.
  • The attach rate of GPUs (including integrated and discrete GPUs) to PCs for the quarter was 135% which was down -5.92% from last quarter.
  • Discrete GPUs were in 27.78% of PCs, which is down -3.83% from last quarter.
  • The overall PC market increased by 1.61% quarter-to-quarter, and decreased -3.79% year-to-year.
  • Desktop graphics add-in boards (AIBs) that use discrete GPUs decreased -10.75% from last quarter.
  • Q4'18 saw a no change in tablet shipments from last quarter.

GPUs are traditionally a leading indicator of the market, since a GPU goes into every system before it is shipped, and most of the PC vendors are guiding cautiously for next quarter.

For those who wish to understand the PC market, an understanding of the highly complex technology and ecosystem that has been built around the GPU is essential to understanding the market's future directions.

GPUs are traditionally a leading indicator of the market, since a GPU goes into every system before it is shipped, and most of the PC vendors are guiding cautiously for next quarter.


For those who wish to understand the PC market, an understanding of the highly complex technology and ecosystem that has been built around the GPU is essential to understanding the market's future directions.







« Vulnerability in Thunderbolt allows unlimited memory access · Video card sales again dropped compared to last year · Intel releases Thunderbolt to the industry - To Become USB 4.0 at 40 Gbps »

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rl66
Senior Member



Posts: 2817
Joined: 2007-05-31

#5645984 Posted on: 03/04/2019 12:36 PM
Who will buy overpriced and lousy performance gpu's?
Make no sense to buy it now.
I don't think this is the main reason, for most people APU and IGP are enough for the PC, even for gaming (despite all the add for gaming graphic card) and generation Y is a passive consumer, that generaly doesn't know much about harware and don't care about it.
Also with the rise of the cost of life even in the 3rd world, the priority for people is food and energy.
If the world were in the same situation than 4 year ago, price wouln't be a so big problem.

mentor07825
Senior Member



Posts: 106
Joined: 2009-04-24

#5645987 Posted on: 03/04/2019 12:42 PM
I bought Radeon RX480 two years ago and there is just no good upgrade for me because I don't want to pay 500$ and more for GPU. I could buy RX590 or new GTX1660 / 2060 but I think it's too small perf increase. RX480 is still beast @ 1080p in games that I usually play so what is the point to buy any new card just little more powerful? I thought there will be something new in two-three years at RX480 price that is much more powerful but there isn't. I'm waiting for Navi and I hope it will be my upgrade that I'm waiting for. I expect GTX1080 perf for 200-300 bucks. We're close to it but not yet there.

And I think there are people with similar problem - they own 1060's/580's and they play at 1080p so right now there is just no need to upgrade. And even if they want to upgrade there is no good option to do it. I mean I know there are great cards with great performance but come on - who wants to pay 700 bucks for GPU... just few people.

I'm in the same boat. RX480 8GB card but I'm rocking a 2K 144hz monitor. It'll do the job for now but I'm itching to replace it. Just, as you've pointed out, there's little incentive right now as the current offerings are poor. I'm looking to stick with AMD because of Freesync so I hope Navi provides a healthy range of cards.

0blivious
Senior Member



Posts: 3107
Joined: 2006-04-25

#5645990 Posted on: 03/04/2019 12:48 PM
I bought a 1070 over 2 years ago and there's simply been no compelling upgrades. The pricing has gone crazy and the new series aren't even that much better than what I already have.

Pretty easy decision, really. I could see this (me not upgrading) going another 2 years.

Petr V
Senior Member



Posts: 350
Joined: 2018-08-04

#5646003 Posted on: 03/04/2019 01:41 PM
I don't think this is the main reason, for most people APU and IGP are enough for the PC, even for gaming (despite all the add for gaming graphic card) and generation Y is a passive consumer, that generaly doesn't know much about harware and don't care about it.
Also with the rise of the cost of life even in the 3rd world, the priority for people is food and energy.
If the world were in the same situation than 4 year ago, price wouln't be a so big problem.

Water,food and then energy but you got good point in this.
And it will be problematic with these basic resources.
Later we probably will need harder hardware then computer parts.
And about price no one likes pay more for every new gen product they release.

RealNC
Senior Member



Posts: 3292
Joined: 2011-11-24

#5646015 Posted on: 03/04/2019 02:28 PM
@Hilbert Hagedoorn

Proofread your articles, man :-/

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