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The Devastating Effect of Ad-Blockers for Guru3D.com
For a year or two now blocking ads with software like AdBlock / Ghostery has grown to be popular. We understand perfectly that some of you might find ads annoying. The effect on Guru3D.com due to this has become very negative. Each year we publish many articles, content, benchmarks and test results. You can read that content for free, you do not have to pay for this content neither do we want you to.
Websites like Guru3D.com rely heavily on ad-revenue, we these days (any website really) need huge visitor/traffic numbers to remain break even in today's advertising market. From that ad-revenue we pay the bills for staff, work-space, inventory, electricity, test equipment, our five servers that need constant updating, the rack space and the hosting bandwidth in the co-location data-center and other costs.
Guru3D.com is a costly operation. The good news, we are doing well in terms of visitors and the number of people that like to read our website content. Despite a complex PC market, the interest of the reader base is very solid and consistent. We measure data-traffic in relation to visitors in two ways, internally our CMS measures how often articles are read. Externally Google analytics and DFP keep track of things. Ever since the past year or so the numbers do not match anymore, and that is the bad news.
Example: last year in (October 2014) we had nearly 4.5 million hits (read) on our articles. This year (October 2015) we are at 4.4 million hits, while the month has not ended yet. So in terms of traffic things remain the same.
There is however a huge discrepancy in Google analytics / DFP. Where a year ago we served 375~400K pageviews per day, we now register just over 200K pageviews a day. That's right, nearly 50% of the readers are blocking ads.
After some further investigation, the direct effect of the on-going trend of ad-blockers is resulting into halving our revenues / registered pageviews. Over the past year we have seen our income literally halfed as a direct result of active ad-blocking. Everybody can understand that long term this is not sustainable anymore, right now ad-blockers are a true danger for our existence.
Our pledge: we do not serve intrusive ads like pop-downs/pop-ups and takeovers. We serve common ads, mostly targeted and matched at your interests and PC gaming / hardware.
Please whitelist Guru3D.com in Adblock Plus
- Go to www.Guru3D.com
- Click on the AdBlock Plus icon in your browser
- Click on "Enabled for this site" to switch Adblock Plus towards "Disabled for this site"
Our friendly request: Please, seriously please start white-listing the Guru3D.com domain in your ad-blockers as slowly but steadily the effect of ad-blocking is choking and killing us. If you like to read Guru3D.com now and in the future, please give this serious request consideration.
Thank you very much for understanding.
Hilbert Hagedoorn
Editor, owner & PC hardware aficionado -- Guru3D.com
Using an AdBlocker? But absolutely unequivocally refuse to disable it ? In that case please consider a month donation to compensate and support Guru3D.com that way e.g. 50 cents / 1 buck a month (whatever you are comfortable with).
wantobe
Senior Member
Posts: 109
Joined: 2013-01-10
Senior Member
Posts: 109
Joined: 2013-01-10
#5179437 Posted on: 10/29/2015 10:58 AM
Added to the while list straight away, thank you for all the content! Live long and prosper Guru3d!!!
Added to the while list straight away, thank you for all the content! Live long and prosper Guru3d!!!
Toss3
Senior Member
Posts: 180
Joined: 2010-03-25
Senior Member
Posts: 180
Joined: 2010-03-25
#5179439 Posted on: 10/29/2015 11:06 AM
Would prefer a paid subscription as ads slow down page load times a bunch. Anywhere I can donate?
Would prefer a paid subscription as ads slow down page load times a bunch. Anywhere I can donate?
Spets
Senior Member
Posts: 2973
Joined: 2011-05-10
Senior Member
Posts: 2973
Joined: 2011-05-10
#5179441 Posted on: 10/29/2015 11:07 AM
This topic popped up a few years ago, kept Guru3D on a whitelist eversince. Hope others do the same
You should setup a donations section too, I'm sure some members here will be glad to drop in a few every now and then.
This topic popped up a few years ago, kept Guru3D on a whitelist eversince. Hope others do the same
You should setup a donations section too, I'm sure some members here will be glad to drop in a few every now and then.
Turanis
Senior Member
Posts: 1398
Joined: 2014-08-15
Senior Member
Posts: 1398
Joined: 2014-08-15
#5179442 Posted on: 10/29/2015 11:08 AM
Thanks,good to know for us.
You have to see which kind of articles make good traffic and who not.
Thanks,good to know for us.
You have to see which kind of articles make good traffic and who not.
ShadowWolf555
Member
Posts: 79
Joined: 2007-02-09
Member
Posts: 79
Joined: 2007-02-09
#5179444 Posted on: 10/29/2015 11:10 AM
Whitelisted! I've been using ABP for so many years that I completely forgot about the negative affects of blocking ads
Whitelisted! I've been using ABP for so many years that I completely forgot about the negative affects of blocking ads
bishi
Senior Member
Posts: 550
Joined: 2008-08-09
Senior Member
Posts: 550
Joined: 2008-08-09
#5179446 Posted on: 10/29/2015 11:13 AM
Please add a donation button to the site and forums. I would gladly donate to this great site.
Please add a donation button to the site and forums. I would gladly donate to this great site.
Ghosty
Senior Member
Posts: 4910
Joined: 2003-07-23
Senior Member
Posts: 4910
Joined: 2003-07-23
#5179447 Posted on: 10/29/2015 11:15 AM
I have whitelisted Guru3D. Hopefully everyone else will do the same. I tend to use my mobile phone more often, which doesn't block ads.
I have whitelisted Guru3D. Hopefully everyone else will do the same. I tend to use my mobile phone more often, which doesn't block ads.
StarvinMarvinDK
Senior Member
Posts: 1337
Joined: 2004-12-19
Senior Member
Posts: 1337
Joined: 2004-12-19
#5179448 Posted on: 10/29/2015 11:15 AM
Never used Adblock...
Always enjoy your articles and forums Hilbert
Thanks for the great effort !
Never used Adblock...
Always enjoy your articles and forums Hilbert
Thanks for the great effort !
Hughesy
Senior Member
Posts: 358
Joined: 2012-05-13
Senior Member
Posts: 358
Joined: 2012-05-13
#5179449 Posted on: 10/29/2015 11:16 AM
Never used any form of ad-blocker as I know how important they are for sites to continue. I second what the poster above said, add a donate button.
Never used any form of ad-blocker as I know how important they are for sites to continue. I second what the poster above said, add a donate button.
BrainDedd
Senior Member
Posts: 193
Joined: 2006-04-25
Senior Member
Posts: 193
Joined: 2006-04-25
#5179451 Posted on: 10/29/2015 11:17 AM
Whitelisted in uBlock and Ghostery, but it seems Firefox's new tracking protection feature also blocks your ads ... :-/
Whitelisted in uBlock and Ghostery, but it seems Firefox's new tracking protection feature also blocks your ads ... :-/
Ghosty
Senior Member
Posts: 4910
Joined: 2003-07-23
Senior Member
Posts: 4910
Joined: 2003-07-23
#5179452 Posted on: 10/29/2015 11:19 AM
Adding a donate button or link is a great idea.
Adding a donate button or link is a great idea.
williamholden2
Member
Posts: 81
Joined: 2015-08-29
Member
Posts: 81
Joined: 2015-08-29
#5179454 Posted on: 10/29/2015 11:22 AM
Whitelisted AdBlock Plus, and I also whitelisted Ghostery so Google Analytics etc, can track me on Guru3D.
Also I agree too that you should have a donation service.
Whitelisted AdBlock Plus, and I also whitelisted Ghostery so Google Analytics etc, can track me on Guru3D.
Also I agree too that you should have a donation service.
Madhatstand
Member
Posts: 70
Joined: 2008-07-23
Member
Posts: 70
Joined: 2008-07-23
#5179455 Posted on: 10/29/2015 11:22 AM
I use adblocking software mainly for security reasons - having had my office PC infected several times in the past through dodgy ads served through website I have visited. Before you ask, I regularly visit random links on my office PC because of my job - and since discovering adblock a couple of years back I've been clean since!
Google have also been accused of serving up malicious ads in the past too, so basically your asking us all to remove our ad condom? Well, in keeping with the simile, can you offer up a virtual aids test to prove you're clean?
I use adblocking software mainly for security reasons - having had my office PC infected several times in the past through dodgy ads served through website I have visited. Before you ask, I regularly visit random links on my office PC because of my job - and since discovering adblock a couple of years back I've been clean since!
Google have also been accused of serving up malicious ads in the past too, so basically your asking us all to remove our ad condom? Well, in keeping with the simile, can you offer up a virtual aids test to prove you're clean?
boerenlater
Senior Member
Posts: 420
Joined: 2007-08-02
Senior Member
Posts: 420
Joined: 2007-08-02
#5179456 Posted on: 10/29/2015 11:26 AM
Hilbert what about implementing a subscription service which allows to disable ads like tweakers.net does?
Hilbert what about implementing a subscription service which allows to disable ads like tweakers.net does?
Click here to post a comment for this news story on the message forum.
Member
Posts: 90
Joined: 2010-07-30
"Our pledge: we do not serve intrusive ads like pop-downs/pop-ups and takeovers. We serve common ads, mostly targeted and matched at your interests and PC gaming / hardware."
uBlock Origin disabled on Guru3D.com. Your pledge to keep ads practical but not intrusive convinced me. Thanks for the fantastic articles I've been enjoying over the years.