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Sony to charge $30 per 4k movie
Sony Pictures Home Entertainment has announced that it will launch on April 4. The service, accessed via an Android app, will be available exclusively on Sony's new 4K TV sets. Ultra HD Movies will cost $30 a piece to buy.
Consumers who already own titles in standard or high-definition format will be able to “upgrade” movies in their collection to ultra-high-definiton, or 4K, resolution for $12 to $15. The upgrade option is limited, initially, to Sony-produced videos.
There won't be a rental option at launch; instead, users will pay $30 to purchase a movie. This was apparently a "commercial decision,” but Sony said if there turns out to be a demand for rentals, the company could introduce the feature “pretty quickly." Initially, you'll only be able to rent movies from Sony Pictures, but the company said it wants to add content from other studios. “Over time, we want to expand the breath and depth of the content,” said Sony Pictures Entertainment VP Jake Winett. Once bought, titles will be stored in Sony's Ultraviolet cloud service, probably due to the TVs not possessing enough onboard storage to hold 4K movies.
There will be around 40 to 50 titles available on Ultra when it launches, including newer movies such as Concussion and The Walk, as well as older ones like Crouching Tiger, Hidden Dragon. The company plans to add TV programs at a later date, but it hasn't revealed which ones or how much they'll cost.
Sony said that each movie will cost $30 in 4K with high dynamic range (HDR). Images shot in HDR essentially make the contrast between light and dark colors even more prominent so the white highlights are even brighter. The purpose is to make the image on screen look more realistic.
Movies will include Sony Pictures titles such as "The Night Before" and "The Walk" as well as older movies like "Crouching Tiger, Hidden Dragon."
Still, Sony's price tag of $30 per film appears steep when compared to the $12 per month Netflix fee to access 4K content. Also, the Ultra service is only available on Sony TVs, which limits its reach.
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RzrTrek
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Senior Member
Posts: 2549
Joined: 2012-04-16
#5252220 Posted on: 03/31/2016 03:46 PM
I now know why people pirate movies.
I now know why people pirate movies.
XP-200
Senior Member
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Joined: 2003-04-05
Senior Member
Posts: 5896
Joined: 2003-04-05
#5252223 Posted on: 03/31/2016 03:54 PM
BR movies and players were quite high price wise if i remember correctly when they first launched, so no doubt these will drop in price over time.
Hell i still have only one BR player in the house, the PS3 slim i bought in 2010, still works like a trooper.
BR movies and players were quite high price wise if i remember correctly when they first launched, so no doubt these will drop in price over time.
Hell i still have only one BR player in the house, the PS3 slim i bought in 2010, still works like a trooper.
PrMinisterGR
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Posts: 8054
Joined: 2014-09-27
#5252227 Posted on: 03/31/2016 04:03 PM
I wonder what kind of decisions in life left someone that desperate for 4k content that they are willing to pay $30 a pop. Crack cocaine has better ROI.
Just a money grab for people desperate for 4K content. The price will fall with increased adoption as it always does.
I wonder what kind of decisions in life left someone that desperate for 4k content that they are willing to pay $30 a pop. Crack cocaine has better ROI.
Bishiff
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Joined: 2015-10-29
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Joined: 2015-10-29
#5252237 Posted on: 03/31/2016 04:16 PM
LOL< what a joke. Sony is one of the worst and openly greedy companies around to date. i'm all for a company to make money, but they're trying to scalp people. I really hope the masses vote with their wallet and not purchase a thing from this **** company. This does nothing but encourage yet again, torrenting.
I'd love to see how they add in HDR and 4K resolutions to movies that were never shot from the start with 4K-5K cameras. if they were analog maybe but they still will come up a bit short compared to movies actually shot with modern cameras.
LOL< what a joke. Sony is one of the worst and openly greedy companies around to date. i'm all for a company to make money, but they're trying to scalp people. I really hope the masses vote with their wallet and not purchase a thing from this **** company. This does nothing but encourage yet again, torrenting.
I'd love to see how they add in HDR and 4K resolutions to movies that were never shot from the start with 4K-5K cameras. if they were analog maybe but they still will come up a bit short compared to movies actually shot with modern cameras.
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Keep in mind this is buying the movie, so you can watch it as many times as you want. Still a stupid price though, especially considering the limitations (and the fact you're not getting a physical copy).
I figure network bandwidth could be an issue for a lot of people.