Sony PlayStation 5 Dilemma: might be too expensive
With an AMD powered Playstation 5 many people are looking forward to the new console release. Sony, however, is fighting the high price, as it is an expensive machine to build.
The production costs are not only raised by expensive DRAM and NAND memories, but also by the cooling system, it is indicated that the current production price of the Playstation 5 is already around $450, reports bloomberg:
PlayStation 5’s retail price would have to be at least $470. That would be a hard sell to consumers, considering Sony’s most expensive machine now is the $399.99 PS4 Pro and is often discounted, according to Macquarie Capital analyst Damian Thong.. The company’s biggest headache is ensuring a reliable supply of DRAM and NAND flash memory, with both in high demand as smartphone makers gear up for fifth-generation devices, according to people familiar with Sony’s operations.
“We must keep PlayStation 5’s bill of materials under our control and we need to make the correct number of units in the initial production,” Sony’s Chief Financial Officer Hiroki Totoki said at an earnings briefing earlier this month.
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Senior Member
Posts: 1473
Joined: 2008-07-16
High end phones are exactly like high-end PC's... completely unnecessary and only for bragging rights.
It's possible to build a PC that runs games very well for under $1000, no need for that massive water-cooled $5000 PC with dual GPUs,
like it's possible to buy a brand new $200 phone that does everything that a $1200 phone does (well maybe not as great pictures, but who really cares...)
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$499 will be acceptable for such a powerful console, I don't think that people will really look at an extra $100, considering that a PC that costs $500 is basically an office PC with almost no gaming ability.
Senior Member
Posts: 292
Joined: 2015-06-25
Are you guys forgetting the PS3. That launched with a $600 price tag and didnt sell anywhere near what Sony was hoping. They effectively "lost" that generation
Senior Member
Posts: 244
Joined: 2016-10-19
Nothing to see here whatsoever - every new release with significant tech upgrades runs into the same 'issue'. I'd imagine pricing for the new Xbox is going to be just as problematic too.
What's certain is that new 'next gen' pricing eventually has to increase as time passes.
Senior Member
Posts: 1211
Joined: 2010-05-12
what bothers me is that leak around the xbox spec vs ps5 spec. The Xbox seemed more powerfull. If ps5 is expensive what microsft is going to do?
Senior Member
Posts: 4766
Joined: 2008-09-07
This feels like a pre-emptive marketing push.
"It's sooooo powerful and has got soooo much tech inside of it, we are having a tough time making it cheap"
It grabs headlines for the hopes of grabbing wallets and minds...
ninja edit: It's only been a few hours, but already the worst videos ever to grace the internet, under the classification of "need to know" have already appeared. So 'PS5 pricing - here's what we know/what you need to know/everything we know/what you have to know'.
These pieces of **** are just the worst people on the planet right now.