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Guru3D.com » News » Samsung sees no future for OLED TVs

Samsung sees no future for OLED TVs

by Hilbert Hagedoorn on: 05/04/2016 01:35 PM | source: | 41 comment(s)
Samsung sees no future for OLED TVs

Ah bummer, I was kinda hoping for a Samsung OLED UHD TV myself. Samsung sees no future for OLED TVs, according to Kim Hyun-suk who leads the display division of Samsung Electronics there have been too few enhancements while OLED remains to be tricky and expensive to fabricate.

Back in 2013 Samsung already produced OLED TVs, but halted production on 2014. Samsung Electronics president and TV chief Kim Hyun-seok on Tuesday reaffirmed to koreaherald that the company has no immediate plan to produce organic light-emitting diode TVs. But the tone and manner was stronger than ever. 

“I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction,” he told reporters at the company’s headquarters in Suwon, Gyeonggi Province. 

OLED boasts more accurate and vibrant picture quality compared to conventional liquid-crystal displays. Despite its increasing usage in smartphones and other smaller devices, its TV adoption has been delayed due to the higher costs of production and lower manufacturing yields of the larger panels. 

Samsung is a market leader in smaller OLED. It has recently inked a deal with Appel to supply OLED screens for next-generation iPhones. 

But when it comes to TVs, Samsung has poured more resources into improving the quality of LCD TVs. Especially its latest SUHD TVs feature the quantum dot technology that uses tiny particles that emit a different color of light depending on size. 

“It is also likely that new technology like quantum dot could progress faster than OLED,” he said. 

Samsung claims that its quantum dot TV already outpaces current OLED TVs in terms of picture quality and brightness, even though it is still disputable which display is the better display technology. 

Currently, its archrival LG Electronics is a market leader in OLED TVs. Last year, Samsung was the biggest TV maker with a market share of 27.5 percent in terms of revenue. But the company now sees less profits as prices continue to fall due to cheaper products from Chinese rivals. The company said it would beef up premium products to restore profits. On its home turf, sales of the latest quantum dot TVs have increased more than 40 percent compared to last year’s models.  The company plans to launch the TV models in Europe and Brazil in the coming months in line with the regions’ big sports events such as the Euro 2016 and the Rio Summer Olympics in August. 

“Starting this year, the quantum dot TVs are being launched globally. We will become the No. 1 TV maker for the 11th consecutive year,” Kim said. 



Samsung sees no future for OLED TVs




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fry178
Senior Member



Posts: 1920
Joined: 2012-04-30

#5266908 Posted on: 05/04/2016 05:43 PM
So OLED is like 15 years away from being perfect? :(

I had hoped for an OLED Monitor in about 3-4 years from now. But i guess we will be with Grey Blacks for a little longer.

just get a UHD screen with local dimming.
another reason why im getting the M43C1, and in game mode input lag is acceptable.

schmidtbag
Senior Member



Posts: 7166
Joined: 2012-11-10

#5266914 Posted on: 05/04/2016 05:55 PM
OLED is ideal for small-scale and/or flexible devices. I agree with Samsung that, considering the costs and downsides, there's no compelling reason to make an OLED TV.

Makes me wonder though - why not try merging OLED with LCD? The primary advantages of OLED are physical durability, flexibility, contrast ratio, power efficiency, and depth. But if they created a "black and white" OLED screen and put a color LCD on top, all you'd lose is the physical durability and flexibility. By merging the 2 technologies, you'd still get something very power efficient and thin and you'd get the advantage of amazing contrast values along with a very responsive display. The OLED display would basically act like a dynamic backlight. The human eye kind of works like this but in reverse.

NiscoRacing
Member



Posts: 45
Joined: 2006-12-29

#5266922 Posted on: 05/04/2016 06:23 PM
I just wanted to share this video whit you guys.

LG's 1mm OLED Wallpaper TV

LG is making great progress whit there OLED, and yes i am waiting for that first PC monitor that has OLED. You guys don't scare me away whit your silly in-burn stories. I never seen people really have those problems on any forums. So stop telling people old stories and come up whit real stuff.

Fox2232
Senior Member



Posts: 11808
Joined: 2012-07-20

#5266931 Posted on: 05/04/2016 06:50 PM
Well it depends on when LG/Samsung/Sony fix the problems with it. For all I know LG can solve it tomorrow.

On smaller screens it should be easier to avoid manufacturing problems, in terms of consistency of the panels. But things like color shifting/burn-in are still not yet solved. Just go to any mobile phone store and look at display units for Samsung S7's. Phone is less than a few months old and most of the display models I've seen already have burn-in.

Granted there are technologies that prevent this. But I'd be pretty annoyed if I had bought a 27" OLED Monitor for $1500+ only to find the task bar burn in after a year or so.
That's total b... And you know it.
Before I got SGS6e, I checked friend's S4 and where was no burn-in at all.
Only possibility is that static image leaves its ghost for few seconds, if it was displayed for hours. But not even that did ever happen to me or people I know who have OLED variations.

Blue degrades, on phone it is not that big problem. Because one does not use it intensively for several years. But it sure is problem for monitors/TVs. As owners expect them to last 5~10 years.

Toss3
Senior Member



Posts: 199
Joined: 2010-03-25

#5266936 Posted on: 05/04/2016 06:56 PM
Basically Samsung doesn't want to produce a superior product when they can sell an inferior one and make much more money. Oled TVs would kill their lcd-market and they probably couldn't charge outrageous prices for them, so their margins would be smaller, ergo they won't produce any hoping that people will still buy their crappy LCD TVs, when everyone who has even seen one live knows that oleds are at least 100 times better.

Sigh, pretty much what is happening in the PC monitor industry with companies like asus and acer buying cheap b-grade panels (plenty of dead pixels and horrible backlight bleed) and charging outrageous prices for them.

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