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Guru3D.com » News » Samsung sees no future for OLED TVs

Samsung sees no future for OLED TVs

by Hilbert Hagedoorn on: 05/04/2016 01:35 PM | source: | 41 comment(s)
Samsung sees no future for OLED TVs

Ah bummer, I was kinda hoping for a Samsung OLED UHD TV myself. Samsung sees no future for OLED TVs, according to Kim Hyun-suk who leads the display division of Samsung Electronics there have been too few enhancements while OLED remains to be tricky and expensive to fabricate.

Back in 2013 Samsung already produced OLED TVs, but halted production on 2014. Samsung Electronics president and TV chief Kim Hyun-seok on Tuesday reaffirmed to koreaherald that the company has no immediate plan to produce organic light-emitting diode TVs. But the tone and manner was stronger than ever. 

“I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction,” he told reporters at the company’s headquarters in Suwon, Gyeonggi Province. 

OLED boasts more accurate and vibrant picture quality compared to conventional liquid-crystal displays. Despite its increasing usage in smartphones and other smaller devices, its TV adoption has been delayed due to the higher costs of production and lower manufacturing yields of the larger panels. 

Samsung is a market leader in smaller OLED. It has recently inked a deal with Appel to supply OLED screens for next-generation iPhones. 

But when it comes to TVs, Samsung has poured more resources into improving the quality of LCD TVs. Especially its latest SUHD TVs feature the quantum dot technology that uses tiny particles that emit a different color of light depending on size. 

“It is also likely that new technology like quantum dot could progress faster than OLED,” he said. 

Samsung claims that its quantum dot TV already outpaces current OLED TVs in terms of picture quality and brightness, even though it is still disputable which display is the better display technology. 

Currently, its archrival LG Electronics is a market leader in OLED TVs. Last year, Samsung was the biggest TV maker with a market share of 27.5 percent in terms of revenue. But the company now sees less profits as prices continue to fall due to cheaper products from Chinese rivals. The company said it would beef up premium products to restore profits. On its home turf, sales of the latest quantum dot TVs have increased more than 40 percent compared to last year’s models.  The company plans to launch the TV models in Europe and Brazil in the coming months in line with the regions’ big sports events such as the Euro 2016 and the Rio Summer Olympics in August. 

“Starting this year, the quantum dot TVs are being launched globally. We will become the No. 1 TV maker for the 11th consecutive year,” Kim said. 



Samsung sees no future for OLED TVs




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trentbg
Member



Posts: 56
Joined: 2009-11-05

#5266860 Posted on: 05/04/2016 03:59 PM
Thank God I grabbed one of the last Plasma TVs that were on the marker less than 2 years a go, hopefully it will last till the OLED gets perfected.

Solfaur
Senior Member



Posts: 7820
Joined: 2005-08-10

#5266877 Posted on: 05/04/2016 04:37 PM
Damn, I guess this means my next monitor will still be an LCD...

ttnuagmada
Senior Member



Posts: 212
Joined: 2015-05-18

#5266882 Posted on: 05/04/2016 04:51 PM
Makes sense to me. There isn't much difference between the LG OLED and Samsung 9 (2016) series.


This is a joke. This years samsungs are barely improved over last years sets, and only in the brightness area. This comment makes me think you've never even witnessed an OLED, or have absolutely no clue what you were even looking at. OLED burn-in has never been a serious issue and is no worse than CRT's, and will not be an issue once blue pixel life-spans are improved. LG's motion problems are a product of their image processing hardware, and not a problem with OLED technology.

LCD's have still not even caught up with plasma's from 10 years ago.

Denial
Senior Member



Posts: 13996
Joined: 2004-05-16

#5266889 Posted on: 05/04/2016 05:06 PM
This is a joke. This years samsungs are barely improved over last years sets, and only in the brightness area. This comment makes me think you've never even witnessed an OLED, or have absolutely no clue what you were even looking at.


You can try reading the rest of the comment, where I explain what I mean.

Yes the image quality of a stationary picture is better on OLED. Obviously contrast is higher -- colors pop more, but that's mostly because they are over-saturated. Calibrate both a Samsung/LG OLED with Spyder/Colorimeter of your choice and AgryllCMS and the colors are very similar.

Watch a football game on it though -- the image ghosts. I haven't seen the 2016 LG OLEDs, but the 2015 was terrible (I was going to buy one). Peak brightness is better on the Samsung and makes it more suitable for brighter rooms. Dark gray has Mura issues on the OLEDs as well. Grayscale uniformity is still a hit or miss on the edges (Samsung has this problem too with some sets) and ABL constantly changes the brightness when watching stuff based on the content in order to avoid burn-in. And yet there are still users reporting burn-in. So it's not a solved issue.

Like yeah, OLED TV's are pretty good -- but they aren't $1500 better than Samsung equivalents. Couple that with the higher manufacturing cost and Samsung's inability to get the WOLED patent -- it makes sense to me for Samsung to stick with what it's doing.

LCD's have still not even caught up with plasma's from 10 years ago.


Neither has OLED, but Samsung doesn't currently make Plasma's afaik and the article didn't mention Plasma so I didn't bring it up. Just because I don't mention it doesn't mean I'm not aware of it.

slyphnier
Senior Member



Posts: 813
Joined: 2009-11-30

#5266892 Posted on: 05/04/2016 05:13 PM
i havent checking LG OLED TV... but i am sure samsung TVs prices is higher than LG at least in my area

now samsung said producing oled with latest tech is more expensive true
if they sell it, it will be even more expensive that current lineup
which means more less consumer bought it too...

for a mass production, no matter if it more expensive to produce, as long consumer keep buying it, they will produce it... so to me its more about price&consumer demand than other else

and about oled is durability... how much it more durable than other display tech.
from what i read oled blue pixel lifespan is shorter

for smartphone most people change every like 2-3years... even maker giving free upgrade/exchange nowdays... so its no problem for user
but for TV... i believe most people want their TV last at least 5years of standard daily usage even more

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