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Samsung sees no future for OLED TVs
Ah bummer, I was kinda hoping for a Samsung OLED UHD TV myself. Samsung sees no future for OLED TVs, according to Kim Hyun-suk who leads the display division of Samsung Electronics there have been too few enhancements while OLED remains to be tricky and expensive to fabricate.
Back in 2013 Samsung already produced OLED TVs, but halted production on 2014. Samsung Electronics president and TV chief Kim Hyun-seok on Tuesday reaffirmed to koreaherald that the company has no immediate plan to produce organic light-emitting diode TVs. But the tone and manner was stronger than ever.
“I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction,” he told reporters at the company’s headquarters in Suwon, Gyeonggi Province.
OLED boasts more accurate and vibrant picture quality compared to conventional liquid-crystal displays. Despite its increasing usage in smartphones and other smaller devices, its TV adoption has been delayed due to the higher costs of production and lower manufacturing yields of the larger panels.
Samsung is a market leader in smaller OLED. It has recently inked a deal with Appel to supply OLED screens for next-generation iPhones.
But when it comes to TVs, Samsung has poured more resources into improving the quality of LCD TVs. Especially its latest SUHD TVs feature the quantum dot technology that uses tiny particles that emit a different color of light depending on size.
“It is also likely that new technology like quantum dot could progress faster than OLED,” he said.
Samsung claims that its quantum dot TV already outpaces current OLED TVs in terms of picture quality and brightness, even though it is still disputable which display is the better display technology.
Currently, its archrival LG Electronics is a market leader in OLED TVs. Last year, Samsung was the biggest TV maker with a market share of 27.5 percent in terms of revenue. But the company now sees less profits as prices continue to fall due to cheaper products from Chinese rivals. The company said it would beef up premium products to restore profits. On its home turf, sales of the latest quantum dot TVs have increased more than 40 percent compared to last year’s models. The company plans to launch the TV models in Europe and Brazil in the coming months in line with the regions’ big sports events such as the Euro 2016 and the Rio Summer Olympics in August.
“Starting this year, the quantum dot TVs are being launched globally. We will become the No. 1 TV maker for the 11th consecutive year,” Kim said.
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Denial
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Senior Member
Posts: 13286
Joined: 2004-05-16
#5266841 Posted on: 05/04/2016 02:28 PM
I buy a new phone every year because the increase in processing speed/technology allows me to justify spending $500 each year. TV's don't generally improve to the same level, not even every 5 years. And honestly I think phones are starting to hit a point where it's becoming "good enough" as well. There was a major performance leap going from my Droid 3 to my S4 and from my S4 to my N5. Much less then going from my OPO to my N6P.
I have a Sony XBR 55" that I bought back in 2008, that after calibration, looks nearly identical to my 48" Samsung 8500 that I bought last year. The only difference is the Samsung has 4K, which is nice obviously if looking at the content and the reason why I bought it, other then that it's essentially the same image.
You have a source for this? It was my understanding that LG uses a stacked OLED matrix and included a white OLED for brightness. The arrangement is different, but it still uses OLED pixels for W/R/G/B. It's still prone to color shifting as the pixels lose luminosity. I could be wrong though -- I'm definitely more familiar with Samsung's tech in phones then LG's in TVs.
Wait you are buying a new phone every year and it is a big no no to replace a tv/monitor every 5 years?
I buy a new phone every year because the increase in processing speed/technology allows me to justify spending $500 each year. TV's don't generally improve to the same level, not even every 5 years. And honestly I think phones are starting to hit a point where it's becoming "good enough" as well. There was a major performance leap going from my Droid 3 to my S4 and from my S4 to my N5. Much less then going from my OPO to my N6P.
I have a Sony XBR 55" that I bought back in 2008, that after calibration, looks nearly identical to my 48" Samsung 8500 that I bought last year. The only difference is the Samsung has 4K, which is nice obviously if looking at the content and the reason why I bought it, other then that it's essentially the same image.
the LG oled work different from traditional oled (Samsung), LG use only white oled for retro illumination ,RGB are traditional pixel.
You have a source for this? It was my understanding that LG uses a stacked OLED matrix and included a white OLED for brightness. The arrangement is different, but it still uses OLED pixels for W/R/G/B. It's still prone to color shifting as the pixels lose luminosity. I could be wrong though -- I'm definitely more familiar with Samsung's tech in phones then LG's in TVs.
Halfmead
Senior Member
Posts: 271
Joined: 2012-06-19
Senior Member
Posts: 271
Joined: 2012-06-19
#5266846 Posted on: 05/04/2016 02:43 PM
The burn in problems are a definite no no for me, never wanna go back to that lol
The burn in problems are a definite no no for me, never wanna go back to that lol
ivymike10mt
Senior Member
Posts: 226
Joined: 2015-01-28
Senior Member
Posts: 226
Joined: 2015-01-28
#5266856 Posted on: 05/04/2016 03:29 PM
Samsung QD is far from perfect aswell. They change technology severall times.
Mby thats why Samsung QD matrix have returns more often than the other brands - coz mny issues like DSE etc..
Panasonic said, that they not go into QD coz they are significantly less durable - what is interesting itself.
(i'm interesting to see solid durability test QD's).
From the other hand, Samsung does not have White OLED patent.
Previous generation RGB OLED's will be much less durable, and worse picture quality, than any WOLED.
So its obvious why they not "jump" on OLED's TV's
I will wait for real marathon tests for WOLED's
As far its confirmed that WOLED lose collor acurracy on the white point, and burns happen on static pictures, in less than 5000h.
Some other smaller sins like motion blur, I can forgive.
Samsung QD is far from perfect aswell. They change technology severall times.
Mby thats why Samsung QD matrix have returns more often than the other brands - coz mny issues like DSE etc..
Panasonic said, that they not go into QD coz they are significantly less durable - what is interesting itself.
(i'm interesting to see solid durability test QD's).
From the other hand, Samsung does not have White OLED patent.
Previous generation RGB OLED's will be much less durable, and worse picture quality, than any WOLED.
So its obvious why they not "jump" on OLED's TV's
I will wait for real marathon tests for WOLED's
As far its confirmed that WOLED lose collor acurracy on the white point, and burns happen on static pictures, in less than 5000h.
Some other smaller sins like motion blur, I can forgive.
Humanoid_1
Senior Member
Posts: 960
Joined: 2009-10-14
Senior Member
Posts: 960
Joined: 2009-10-14
#5266858 Posted on: 05/04/2016 03:50 PM
Quantum Dot tech sounds really very interesting and with great possible improvements in future variations on the way the base tech works in later years.
Shame to hear about durability issues with current versions, but I guess the tech is still young.
I would have thought that due to the way the inorganic nano particles work there is a decent scope for finding other materials that will prove much more durable.
Still either way I feel it is only a matter of time until a really Good technology comes to the fore.
(assuming ofc they are not all trying to build in a shelf life of sorts)
Quantum Dot tech sounds really very interesting and with great possible improvements in future variations on the way the base tech works in later years.
Shame to hear about durability issues with current versions, but I guess the tech is still young.
I would have thought that due to the way the inorganic nano particles work there is a decent scope for finding other materials that will prove much more durable.
Still either way I feel it is only a matter of time until a really Good technology comes to the fore.
(assuming ofc they are not all trying to build in a shelf life of sorts)
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Joined: 2005-10-26
Makes sense to me. There isn't much difference between the LG OLED and Samsung 9 (2016) series. LG has slightly better contrast, viewing angles, and uniformity but significantly worse motion blur and price. And in 5 years, when the blue pixels start losing luminosity and the white point shifts, the LG will have terrible color reproduction.
Until someone proves that the pixel shift/burn in problems are solved, I won't be buying an OLED for a TV/Monitor. Phone is a different story, I replace those every like year anyway.
the LG oled work different from traditional oled (Samsung), LG use only white oled for retro illumination ,RGB are traditional pixel.