Samsung Galaxy S3 sales soar on lawsuit and iPhone 5 news
Mobile app analytics firm Localytics analyzed data of new Samsung Galaxy S III device activations and concludes the South Korean electronics giant were actually helped by news regarding the Apple lawsuit as well as the iPhone 5 announcement. During both weeks, sales of Samsung's flagship phone saw a big growth spike.
The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.
The second spike started the week of September 12, when Apple announced the new iPhone 5. Apple’s announcement was quickly followed by hundreds of stories comparing the two phones, most of which again suggested they were similarly capable. That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision (thanks dvhardware).
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Senior Member
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What a great adver. why didn't they showed zoom in and zoom out with one thumb ?
Kinda funny though only a year or two ago the advert would have been all about multi touch features now it's all about being able to work it with a single thumb.
Don Altobello
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Off topic video nonsense and comments deleted.
Closed.
Senior Member
Posts: 198
Joined: 2006-08-13
What a great adver. why didn't they showed zoom in and zoom out with one thumb ?