Rumor: ASRock is going to make graphics cards

by Hilbert Hagedoorn on: 03/07/2018 03:30 PM | source: | 29 comment(s)

According to Digitimes, ASRock has active plans to start fabbing graphics cards. ASRock would release AMD cards solely, and in April the first one should surface.

As Digitimes reports; Motherboard player ASRock reportedly will enter the graphics card market in April and focus mainly on supplying AMD-based products, according to some market watchers. With the increasing shipment proportion of high-end motherboards and rising sales for its IPC and server products, the company's EPS for 2018 stands a chance of returning to NT$9 (US$0.31) if cryptocurrency mining can maintain its momentum, the market watchers noted.

ASRock had consolidated revenues of NT$9.21 billion for 2017 with net profits of NT$469 million and EPS of NT$4.02, up dramatically from 2016's NT$1.39. The company also decided to distribute dividends of NT$4 in cash. As for January, ASRock reported consolidated revenues of NT$915 million, up 21.54% on month and 35.05% on year with net profit of NT$69 million and EPS NT$0.57.

However, the company had not been performing well prior to 2017, only shipping less than four million motherboards in 2016 or less than half the volumes shipped in earlier years. ASRock's performance pick-up in 2017 was mainly due to Gigabyte Technology's business re-organization, which gave ASRock an opportunity to significantly increase its shipment proportion of mid-range to high-end motherboards, while strong demand for its cryptocurrency mining motherboards also helped boost its sales in the year.

At the same time, ASRock has seen increasing sales for its server and IPC motherboards, which helped reduce its reliance on the consumer motherboard business whose revenue share went down to only around 70% at the end of 2017 from 85% in 2016, the market watchers said. Since AMD so far has shown no sign of planning for a capacity expansion, ASRock's entry into the graphics card market is expected to affect AMD's GPU supply to other graphics card vendors.

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Embra
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Posts: 864
Joined: 2014-11-19

#5526123 Posted on: 03/07/2018 03:44 PM

This is an interesting development. Not sure how this might help supply of AMD gpu's to the gaming market. An extra option is nice. Wait and see.

Picolete
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Posts: 259
Joined: 2014-12-09

#5526131 Posted on: 03/07/2018 04:03 PM

More options is always good, i want to see their designs

Koniakki
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#5526152 Posted on: 03/07/2018 04:55 PM

Exciting news! I wish them good business!

Don't hold back ASROCK and give us the best product possible!

I sincerely hope ASROCK's appointed team at their assumingly newly created GPU division pulls through, since if one thinks of it, besides the fact that okay, they can be consider as newcomers but in the grand scheme of things they enter the game knowing all their competitors mistakes/misfortunes/errors which could be of tremendous help in their start.

schmidtbag
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#5526181 Posted on: 03/07/2018 05:55 PM

Mr. Nobody Cares
Member

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#5526182 Posted on: 03/07/2018 05:56 PM

Did someone say april fools?

nevcairiel
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#5526192 Posted on: 03/07/2018 06:06 PM

Not sure how this might help supply of AMD gpu's to the gaming market.

Likely no impact, the chip itself is the bottleneck, and that is not created by the partners.

Bojan
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Joined: 2018-03-07

#5526212 Posted on: 03/07/2018 07:28 PM

I wonder why they're only doing AMD, and not Nvidia?
Either way, this is a bit interesting - to my knowledge, Sapphire is the only brand that's currently AMD exclusive (Powercolor used to be, but I think they now dabble in Nvidia) so it'll be cool to see more competition. The exclusive brands (like Sapphire and EVGA) tend to make some of the best products, particularly due to the tailor-made heatsinks, whereas companies like MSI and Gigabyte use generic heatsinks that sometimes aren't totally efficient. I'm not dissing those companies, because they still make products worth buying.

As far as I can tell, there are no GTX Powercolor cards, XFX also is exclusive to my knowledge, as well as few other brands, namely Visontek and Diamond multimedia...

schmidtbag
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Posts: 4113
Joined: 2012-11-10

#5526215 Posted on: 03/07/2018 07:35 PM

As far as I can tell, there are no GTX Powercolor cards, XFX also is exclusive to my knowledge, as well as few other brands, namely Visontek and Diamond multimedia...

rm082e
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Posts: 460
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#5526233 Posted on: 03/07/2018 08:23 PM

"ASRock would release AMD cards solely"

spectatorx
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#5526257 Posted on: 03/07/2018 09:22 PM

I wonder why they're only doing AMD, and not Nvidia?
Either way, this is a bit interesting - to my knowledge, Sapphire is the only brand that's currently AMD exclusive (Powercolor used to be, but I think they now dabble in Nvidia) so it'll be cool to see more competition. The exclusive brands (like Sapphire and EVGA) tend to make some of the best products, particularly due to the tailor-made heatsinks, whereas companies like MSI and Gigabyte use generic heatsinks that sometimes aren't totally efficient. I'm not dissing those companies, because they still make products worth buying.
XFX used to be exclusive on nvidia but somewhere around 2010 (i may be wrong on exact year) they switched to amd's gpus and i think they do not regret it in any way as they are still in this partnership.

BTW, one of the weirdest graphics cards ever made and it is from xfx:
https://videocardz.net/xfx-geforce-9600-gso-1536mb-far-cry-2-edition/

Elder III
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#5526264 Posted on: 03/07/2018 09:43 PM

AsRock motherboards have been pretty good quality and often a bit cheaper then the competition for several years now, so I would be willing to test out a video card from them.

coth
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#5526269 Posted on: 03/07/2018 09:54 PM

I wonder why they're only doing AMD, and not Nvidia?

Computing cards would be more correct to say as AMD does not offer anything for 4K gaming.

Sure once Nvidia Turning is out they will change their mind.

sykozis
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#5526386 Posted on: 03/08/2018 04:30 AM

Ah whoops I saw some Powercolor products with Nvidia support and just assumed they made products with Nvidia chips; apparently not.

I wasn't thinking about XFX, since they used to be exclusively Nvidia, but yes you're right - they are exclusively AMD now. Diamond and Visiontek also used to support Nvidia (though I don't think they were explicitly exclusive) but yeah I forgot about those too.

I guess there are more exclusive brands than I thought.
Diamond hasn't released an NVidia based card in quite a long time. The last Diamond branded card I recall seeing with an NVidia chip was back in the Riva TNT2 days with the Diamond Viper V770, which was more than 17 years ago. Diamond was never an exclusive NVidia partner. They only released a handful of NVidia based cards in the late 90's under the "Diamond Viper" branding. Most of their product line leading up to their market exit were S3 based. Since their return to the graphics card market, they've been exclusively ATI/AMD.

To the best of my recollection, Visiontek and Powercolor both have subsidiaries that release NVidia based cards.

BlackZero
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#5526407 Posted on: 03/08/2018 06:15 AM

XFX used to be exclusive on nvidia but somewhere around 2010 (i may be wrong on exact year) they switched to amd's gpus and i think they do not regret it in any way as they are still in this partnership.

BTW, one of the weirdest graphics cards ever made and it is from xfx:
https://videocardz.net/xfx-geforce-9600-gso-1536mb-far-cry-2-edition/

You obviously haven't seen the GeForce FX series.

alanm
Senior Member

Posts: 8725
Joined: 2004-05-10

#5526408 Posted on: 03/08/2018 06:27 AM

Asrock just want to cash in on the mining craze and want to make products with high demand, high margins.

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