Rick Bergman (re)Joins AMD Senior Leadership Team

by Hilbert Hagedoorn on: 08/06/2019 09:14 AM | source: | 17 comment(s)

AMD announced industry veteran Rick Bergman has joined the company as executive vice president of Computing and Graphics with responsibility for the company’s high-performance PC, gaming and semi-custom businesses. Sandeep Chennakeshu has decided to leave AMD at the end of the month.

Bergman takes over the role of Sandeep Chennakeshu (who only started working at AMD at the beginning of this year ) as Executive Vice President of Computing and Graphics. Chennakeshu in turn leaves the company at the end of August. It is Bergman's second stint at AMD: he started working at ATI in 2001, where he played an important role until 2011 (and therefore after being incorporated by AMD). Among his leadership was the Fusion project, integrating a graphics processor on the same piece of silicon as a CPU. In September 2011 he left AMD to lead Synaptics.

Bergman brings extensive semiconductor experience, a deep technology understanding from a platform and product perspective, and extensive general management experience. He most recently served as president and CEO of Synaptics for the past eight years. Prior to that he spent ten years in senior executive roles at AMD and ATI.

“2019 continues to be an exciting year for AMD as we deliver our new 7nm product portfolio,” said Dr. Lisa Su, AMD president and CEO. “I am excited to welcome Rick to our leadership team, at this important time, as we focus on continued growth and market share gains. We thank Sandeep for his contributions at AMD and wish him every success in his future endeavors.”

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Undying
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#5697730 Posted on: 08/06/2019 09:40 AM

The gpu war is raging and most interesting in a decade. Amd/Intel/Nvidia.

anticupidon
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#5697732 Posted on: 08/06/2019 10:00 AM

AnandTech wrote that Bergman was "instrumental in helping stage ATI's comeback as a player in the GPU space"

.
Battle rallies up, folks.
Build it and they will join it.
Lisa Su board made it, pave the way, now old and new player are entering the team.

Astyanax
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#5697740 Posted on: 08/06/2019 10:27 AM

sandeep has clearly been pilfered by Intel / Raja

Undying
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#5697741 Posted on: 08/06/2019 10:27 AM

Ah, the ATI days. Sometimes i wonder if AMD never bought them how different this all would be.

Astyanax
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#5697744 Posted on: 08/06/2019 10:41 AM

Ah, the ATI days. Sometimes i wonder if AMD never bought them how different this all would be.

if AMD had paid what ATI was actually worth (because they overpaid) how different would it be.

MBTP
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#5697840 Posted on: 08/06/2019 05:01 PM

This is going to be good! Like the old days!

sykozis
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#5697970 Posted on: 08/07/2019 01:05 AM

The gpu war is raging and most interesting in a decade. Amd/Intel/Nvidia.

Intel isn't in it yet....but they have the resources to go head-to-head with NVidia.... It's just a matter of building a GPU capable of competing. I don't expect much of Intel, long-term, personally. They're used to small, year over year, performance improvements. That approach won't fly in the graphics market. Small 5-10% performance gains annually will run them right out of the market.

alanm
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#5697991 Posted on: 08/07/2019 04:21 AM

Intel isn't in it yet....but they have the resources to go head-to-head with NVidia.... It's just a matter of building a GPU capable of competing. I don't expect much of Intel, long-term, personally. They're used to small, year over year, performance improvements. That approach won't fly in the graphics market. Small 5-10% performance gains annually will run them right out of the market.

So you think this multi-billion $ company who are pouring tremendous resources into this project cant figure out this simple business insight and are just flubbing their way ahead?

XP-200
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#5698036 Posted on: 08/07/2019 09:49 AM

Well, i hope he does a better job here than he did with Star Trek Enterprise......eh.......no......i'l get me coat. Lol

sykozis
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#5698289 Posted on: 08/08/2019 12:38 AM

So you think this multi-billion $ company who are pouring tremendous resources into this project cant figure out this simple business insight and are just flubbing their way ahead?

Wouldn't be the first time...... They dumped resources into their 5G modem that didn't pan out. They dumped resources into a "set-top" box that didn't pan out. They dumped resources into mobile processors that didn't pan out. The 5G modem division is being sold to Apple. The "set-top box" division was sold to Verizon. They did originally intend Larrabee to be a graphics card...and we all know how that worked out. Intel was forced to re-purpose Larrabee due to cost of development.

alanm
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#5698304 Posted on: 08/08/2019 02:30 AM

I knew you were going to mention Larrabee

... but that to me is all the more reason they studied and looked into this to the hilt. Not saying its all sewn up and bagged for sure success, its an incredibly difficult field they are getting into, just doubt very much any failure would be due to the overly simplistic reasons you mention ("they're used to small, year over year, performance improvements. That approach won't fly in the graphics market. Small 5-10% performance gains annually will run them right out of the market."). Any multi-billion $ conglomerate can have some part of their business fail to produce, but if you could predict with accuracy the exact reasons or causes for failure before they occur, I'm sure you would be hired as their top business guru with a 7 figure salary.

sykozis
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#5699513 Posted on: 08/13/2019 03:03 AM

I knew you were going to mention Larrabee

Well.....considering the massive hype that was built up for Larrabee, and now this new attempt at the discrete GPU market..... You can't discuss Intel developing a discrete GPU without Larrabee being part of the conversation. It was hyped as the greatest graphics card ever developed, only to be repurposed as an accelerator card. Now the hype is building for yet another Intel GPU..... In reality, we know nothing about what they're developing except the possible name (Xe). By this same point, we knew almost everything about Larrabee. I was optimistic about Larrabee, even knowing the origin of the architecture. I'm also aware of Intel's product support history. Intel has a LOT of work to do to prove they can and will properly support a graphics card. Simply hiring staff, studying a market and allocating the necessary funds, doesn't prove a long-term commitment to proper product support.

As has been standard practice for me, if they actually release a discrete graphics card.....and it's worth the asking price....without any limitations on compatibility....and it's properly supported. I'll buy. It's as simple as that. I'm not going to give them a pass just based on possibilities though.

Astyanax
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#5699519 Posted on: 08/13/2019 03:20 AM

sykozis
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#5699535 Posted on: 08/13/2019 04:43 AM

Larabee was developed at a time when intel had no real ceo, Brian K was a moron with little in the way of capability where future-thinking comes into things.

Under him intel floundered, lost any momentum in its x86 development and tried to be jack of all chips, master of none.
Brian Krzanich took over as Intel's COO in 2012 and CEO in 2013. Intel announced in 2009 that Larrabee was not going to be released to the consumer market. In 2010, Intel announced that Larrabee would not be released as a GPU at all. Brian Krzanich had no control over any aspect of Larrabee until well after it had been re-purposed as an HPC accelerator card. In fact, Brian Krzanich was a supply chain manager when Larrabee was in development, and at the point that it was re-purposed. It was actually Krzanich's predecessor, Paul Otellini, that was CEO during Larrabee development and subsequent re-purposing. Krzanich didn't slow things any more than Otellini did. Craig Barrett was responsible for Conroe's development, which resulted in the Core 2 Duo and Core 2 Quad.

Astyanax
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#5699545 Posted on: 08/13/2019 06:07 AM

Brian Krzanich took over as Intel's COO in 2012 and CEO in 2013. Intel announced in 2009 that Larrabee was not going to be released to the consumer market. In 2010, Intel announced that Larrabee would not be released as a GPU at all. Brian Krzanich had no control over any aspect of Larrabee until well after it had been re-purposed as an HPC accelerator card. In fact, Brian Krzanich was a supply chain manager when Larrabee was in development, and at the point that it was re-purposed. It was actually Krzanich's predecessor, Paul Otellini, that was CEO during Larrabee development and subsequent re-purposing. Krzanich didn't slow things any more than Otellini did. Craig Barrett was responsible for Conroe's development, which resulted in the Core 2 Duo and Core 2 Quad.

He was in charge of factories and supply chains as of 2007, this of itself is enough to stunt processor development as material availability is a factor in how you build a chip.

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