Raja Koduri Creates a bit of Hype - Vega 10 Celebration

by Hilbert Hagedoorn on: 06/27/2016 05:33 PM | source: | 33 comment(s)

RTGs Raja Koduri today creates a bit of hype, likely trying to go viral. He posted a photo which states, Vega 10 Celebration. As you guys know, the Polaris 10 and 11 products that will be empowering the Radeon RX 460, 470 and 480 are to be released soon. However thus far things have been quiet for Radeon RX 490.

That Radeon RX 490 series will be based on a GPU called VEGA 10. Hence this is why his tweet is kinda interesting. Apparantly AMD Radeon Technologies Group (RTG) chief Raja Koduri was in Shanghai last week to meet with one of the design teams of the "Polaris10" and the upcoming "Vega10." Koduri tweeted that development of "Vega10" had just crossed a milestone, although it's a long way to go before you can see it.

AMD was supposed to launch their high-end class VEGA product in early 2017, as it now seems that launch is being moved forward towards October. Vega10 will be the GPU that replaces the Hawaii/Grenada series. Vega should hold HBM2 memory and that's the culprit, it is just not available in volume. Perhaps some stuff now has sorted itself.

"Vega10" is lined up to replace the 390 -> 490 series. Vega11 will replace the FIJI Fury parts. Rumors right now indicate that Vega10 has 4096 stream processors and could compete with the GeForce GTX 1080 and GTX 1070. Vega11 on its end would feature 6144 stream processors and would be lined against the GP100 big pascal GPU (think Titan).

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isidore
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#5295739 Posted on: 06/27/2016 05:41 PM

ha awesome, i have a feeling vega 10 will fight the 1080ti, will probably knock the sh!t out of the 1080, but we shall see. Anyway can't wait, i really want to go back to full AMD system: Zen + Vega10 :pc1:

Bleib
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#5295742 Posted on: 06/27/2016 05:44 PM

Since HMB2 memory seems to suffer from low availability would it not make more sense to release a GDDR5x card first?

vase
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#5295747 Posted on: 06/27/2016 05:57 PM

Since HMB2 memory seems to suffer from low availability would it not make more sense to release a GDDR5x card first?

call him quickly and remind him... he probably just forgot about this strategy!

btw. i wanted to buy a six-pack of HBM2 memory lately too, but my local tech store said "nuh-uh!" they dont have it available. guess the rumors are right.

Denial
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#5295748 Posted on: 06/27/2016 05:58 PM

Vega 11 is the fast Vega, 10 is lower end one. The numbers are switched compared to Polaris.

robintson
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#5295757 Posted on: 06/27/2016 06:23 PM

Let's hope that from October "AMD" will catch up with "Nvidia" in it's high-end GPU segment , right now there is no competition because "AMD" is late with it's "Vega 10" to compete against GTX 1080 and GTX 1070.

Embra
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#5295769 Posted on: 06/27/2016 06:39 PM

Since HMB2 memory seems to suffer from low availability would it not make more sense to release a GDDR5x card first?

Pretty sure AMD is skipping GDDR5x. I remember reading that there were conflict with incorporating it into there new design. HMB2 will be worth the wait.

Undying
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#5295772 Posted on: 06/27/2016 06:40 PM

Isnt the GDDR5x also suffering from low availability? 1080 was paper launch for many. You still have to wait quite a bit after you order one.

HBM2 looks promissing.

vase
Senior Member

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Joined: 2015-03-20

#5295775 Posted on: 06/27/2016 06:45 PM

the question is, how do people know that there is a low availability of an integrated circuit module. do they base this on the rumor from about one year ago?( e t e k n i x . com/hbm-memory-production-affecting-availability-amd-fury-series-gpus/ )

sometimes it appears to me as if people have their spycams directly in the manufacturing plants in taiwan and china and can literally count how many modules are being produced at the moment. or in the last weeks...

WhiteLightning
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#5295779 Posted on: 06/27/2016 06:48 PM

IMHO Amd is going in the right direction marketing wise, Polaris is being hyped, now they are already starting with Vega. however they should also make commercials to show on websites or tv to reach non geeks

vase
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#5295782 Posted on: 06/27/2016 06:53 PM

yeah thats true, the way i see it non-geeks are certainly a target group for rx480 at least.
unfortunately we dont know the price range for vega...

tv is expensive...
but just look what activision achieved through marketing with the last four sequels of call of duty... they reached the masses... and sold pretty poor (lately at least) games in very high numbers.
when bfbc2 and bf3, bf4 was sold mainly to non-mainstream gamers who just knew that it was the franchise with the broader spectrum. (DICE improved there marketing subsequently though... it started with bf3 but in bf1 it is on a perfect level that represents the amount of advertising that the franchise deserves, judging from the last 3 titles)

so you should always not underestimate marketing, regardless how good or bad your product is.
but when it is a good product and you are sure about it then a non-existent marketing can cost you many sales!
so i hope 480 is a good product as we all experience the last days... and i hope it will go a little viral as well.

WhiteLightning
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#5295800 Posted on: 06/27/2016 07:08 PM

Will be interesting to see just how many people will buy that 480. Steam stats will be a good indicator

Caesar
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#5295812 Posted on: 06/27/2016 07:24 PM

Raja Koduri today creates a bit of hype, likely trying to go viral. He posted a photo which states, Vega 10 Celebration. As you guys know, the Polaris 10 and 11 products that will be empowering the Ra...

Raja Koduri Creates a bit of Hype

He has a "GOOD" bait....

There's a shiny lure....from this guy but not now...may be ...later....

Reddoguk
Senior Member

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#5295818 Posted on: 06/27/2016 07:31 PM

How on earth we keep looking at the production of HBM while in reality these high end cards only cater to a tiny minority. They are struggling to produce HBM for a card that will only have a 2% market share.

If AMD wanted to bring HBM to all their cards i could understand but they only want it for a tiny amount of enthusiasts which is confusing. I bet this is just a BS excuse.

AMD is behind not because of HBM but because Nvidia is just miles ahead in R&D.

Fox2232
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#5295838 Posted on: 06/27/2016 07:50 PM

Before GPU upgrade, I want to upgrade CPU first.
And for that Zen has to be upgrade. I think it is not that hard to deliver overwhelming upgrade in performance with 8C/16T Zen.
But question still remains: "Will It Blend?"

Clouseau
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#5295843 Posted on: 06/27/2016 07:58 PM

..."Will It Blend?"

Now that's marketing.

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