Premium Z590 motherboards to become brutally expensive, one mobo even passes 1500 EUR

In the past few days, you have been able to observe some really pretty Z590 motherboards for Rocket-Lake series processors. The beautiful MSI Godlike and ROG MAXIMUS XIII GLACIAL for example. But as it turns out the first will cost you roughly 1000 EUR and the second one, wait for it, 1500 EUR.

I gotta say, the manufacturers are doing the extremely best to beat each other. However, they cannot seem to keep pricing under control. For ASUS the flagship model (ROG MAXIMUS XIII EXTREME GLACIAL) does include a liquid-cooling monoblock designed from EK, but that board is to sell at 1516 EUR. Yep, you read that right for that embodies WTF moment.  The Regular EXTREME sits at 1000 EUR (so is ASUS charging 500 EUR for a monoblock?!). On the other side of the spectrum, you'll notice the PRIME Z590M-PLUS which sells for a more reasonable 189 EUR. 

MSI also shared prices on their Z590 product line. The most premium motherboard is truly Godlike, it has no water-cooling monoblock though. Still, that one also is to cost ~1000 EUR. The high-end once like the MPG series sit at 300~500 EUR, the cheapest ones in the PRO and MAG series start at 189 EUR.