Of course Point of View is also releasing their version of the GTX 275. For now a reference based product tagged at a 239 EUR sales price.

Press release: In case of the GeForce GTX 275, unleash the power of the 240 shader cores to maximize performance in Shader model 4.0 and/or PhysX accelerated games, OpenGL applications, high definition video decoding and other hardware accelerated software such as the Badaboom (video conversion software: trial included on the driver CD) and Photoshop CS4.
 
The Shader cores operate on 1404 MHz whilst the main 55nm GPU has a speed of 633 MHz. A solid 448-bit memory bus is being fuelled by 896 MB of DDR3 memory running on 2268 MHz. The double SLI connectors allow two or three cards to join forces in an SLI configuration. Add your performance at will!

Get an exciting, true-to-life gaming experience through the native Shader Model 4.0 and DirectX 10 support. Optimize your in-game performance and realism with NVIDIA