NVIDIA announced at CES 2023 that its game streaming service, GeForce Now, will be available on various car systems. Hyundai Motor Group, BYD, and Polestar will be the first vehicle manufacturers to use the platform.

GeForce Now will be built into the vehicle's systems, allowing passengers to access their personal libraries. The advancement and development of electric and autonomous vehicles has resulted in increasingly improved systems. "Accelerated computing, AI, and connectivity are bringing new levels of automation, safety, convenience, and fun to the car," said Ali Kani, vice president of NVIDIA's Automotive Division.

"The ability to stream popular titles from gamers' libraries, as well as dozens of free games," he added.
All three companies are already working with NVIDIA and use the NVIDIA DRIVE system. This system is available across the Hyundai, Kia, and Genesis lineups, and GeForce Now will be available on select models.

Polestar will incorporate the platform into its electric vehicles, while BYD, the world's leading manufacturer of new energy vehicles (NEVs), is developing electric vehicles that include GeForce Now. "The union of automotive technologies and games is extremely promising," said NVIDIA's sales director for Latin America, Marcio Aguiar. GeForce Now demonstrates how we can bring high-quality entertainment to places where it was previously unthinkable."