Updated: New NVIDIA SHIELD TV launches - starts at $149

We've been saying it for a while now, something is brewing at NVIDIA with a new Android TV Shield console refresh. Well, as it turns out, it is true, Amazon accidentally posted a product page of the new NVIDIA Shield TV Pro. 

The new version of the Shield TV will get a more powerful SoC, a more extensive remote control and Dolby Vision support. First off, Nvidia has not announced the Shield TV Pro at this time. Neither has it talked about a Tegra X1+ SoC, however, the Amazon product page listed a 25 percent better-performing SoC compared to the X1. Lots of stuff, sound the same, and that includes 3GB DRAM, 16GB Flash storage, dual USB 3.0 ports, Ethernet A gigabit jack and HDMI. The casing of the product also seems the same. We're not sure about WIFI6, but the lack of info on that we indicate AC WIFI5, not AX WIFI6. The remote control has been refreshed and extended though with more buttons and features. On the remote control, there is a button for the microphone so that voice input via the Google Assistant is possible. There is also a special Netflix button and in addition to the usual media control buttons. It's now powered by AAA batteries by the way.

The Shield TV Pro will support Dolby Vision HDR, Dolby Atmos and Dolby Digital Plus and be available October 28th. 

Update October 28th: NVIDIA just announced the new product officially at 149 USD and 199 USD

SANTA CLARA, Calif., Oct. 28, 2019 - NVIDIA today raised the bar higher still for streaming media players — unveiling the next generation of SHIELD™ TV, which delivers unmatched levels of home entertainment, gaming and AI capabilities right into the living room, starting at $149. The two new SHIELD models — SHIELD TV and SHIELD TV Pro — provide exceptional visual and sound experiences. Their new Tegra^® X1+ processor, delivering up to 25 percent more performance than its predecessor, helps bring to life Dolby Vision for ultra-vivid imagery and Dolby Atmos for extraordinary audio. Its computational prowess dramatically improves picture quality by using AI to upscale HD video streams into 4K resolution.

SHIELD TV has a slim, stealthy design meant to disappear by blending in with, or behind, entertainment centers. It also has Gigabit Ethernet and dual-band Wi-Fi for lightning-fast connectivity.

SHIELD TV Pro takes entertainment to the next level for the most demanding users. It is based on the previous generation’s iconic, sleek design and comes with additional memory and storage, plus two USB ports for running a Plex Media Server and connecting high-capacity hard drives or other USB devices.

Both come bundled with an all-new remote control, powered by two AAA batteries, that features motion-activated backlit buttons, a built-in lost remote locator and a mic for voice search.

SHIELD, as an Android TV™ device, provides access to over 500,000 movies and shows and more than 5,000 apps and games through Google Play. The Google Assistant enables users to quickly access entertainment, control smart devices and get answers on screen with their voice. SHIELD now supports “routines” — with one command, the Google Assistant will complete multiple tasks.

Spectacular Visuals and Sound
Dolby Vision transforms entertainment experiences with ultra-vivid imaging — incredible brightness, contrast, color and detail that infuse movies with refined, life-like images. It can deliver colors never seen before on a screen, with dramatic contrast, highlights that are up to 40x brighter, and blacks that are 10x darker.

Dolby Atmos represents a leap forward from surround sound, transporting listeners into an extraordinary experience with moving audio that flows around them. Listeners will feel like they are inside the action as the sounds of people, places, things and music come alive with breathtaking realism.

AI in the Home
SHIELD benefits from NVIDIA’s AI leadership to offer features lacking in competing devices. In addition to built-in Google Assistant and Amazon Echo connectivity, the new streamers use an AI upscaler to bring HD content to life. Trained on a deep neural network, the upscaler lets SHIELD owners watch 720p and 1080p content in beautiful 4K.

Amazing Games
SHIELD boasts the widest range of gaming content on a streaming media device with support for cloud gaming, local streaming and advanced native games. Gamers can enjoy hundreds of supported games in the GeForce NOW™ beta, including many recent releases and top free-to-play games like Fortnite.

Pricing and Availability
SHIELD TV and SHIELD TV Pro are available now and ship in the U.S., Canada and select European countries. SHIELD TV starts at $149 with remote. SHIELD TV Pro with remote, 3GB of memory and 16GB of storage is available for $199.