NVIDIA Pulls Plug on GeForce Partner Program (GPP)

by Hilbert Hagedoorn on: 05/04/2018 07:08 PM | source: | 64 comment(s)

In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.

Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:

Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018 by JOHN TEEPLE

A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG

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fry178
Senior Member

Posts: 1661
Joined: 2012-04-30

#5544051 Posted on: 05/05/2018 01:58 AM

@Romulusut33e
Rally? In what way better? Did prices drop?
Lol

@Everyone else whining about it
The ppl that know what brand/naming etc is a nv and which one is amd, dont need gpp (akq ppl in this forum), and everyone else would have gained information without needing "our" background or having to do research.
And lol at ppl now saying they wont buy certain brands.
So lets assume something goes wrong (lets disregard how/why/wherefor a sec) and the only brand that would sell the chip/product "you need" to play certain games would only come from company X (you wont buy from), you would rather get nothing?!
How many of you have an intel cpu coming from a company that has been fined multiple times for doing worse things than this?
Rofl.

cowie
Senior Member

Posts: 13271
Joined: 2005-03-30

#5544055 Posted on: 05/05/2018 02:18 AM

everybody in tech is a pos
well its so good for us now amd can just do what they have been doing rebrands and franken chips.
hooray for us
we maybe just moved back two steps,they don't need to come out fighting they can just cry and everyone kisses their ass

KissSh0t
Senior Member

Posts: 8626
Joined: 2011-10-22

#5544058 Posted on: 05/05/2018 02:29 AM

GPP had a simple goal – All your brand names are belong to us.

__hollywood|meo
Senior Member

Posts: 2985
Joined: 2005-09-27

#5544065 Posted on: 05/05/2018 03:09 AM

im almost disappointed we didnt get to see the yearlong class-action lawsuit that was clearly impending. not at all surprised the big OEMs balked.

cowie
Senior Member

Posts: 13271
Joined: 2005-03-30

#5544070 Posted on: 05/05/2018 03:35 AM

NVidia is scumy doush like and smart enough now there is no gpp to cut off a few "partners" just for the hell of it.
I guess hp and other oem's wont mind....they will start there own oem's lol that's crazy but what if?
oh great I can see it now "ipear" brand all up in our faces

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