NVIDIA Pulls Plug on GeForce Partner Program (GPP)

by Hilbert Hagedoorn on: 05/04/2018 08:08 PM | source: | 64 comment(s)

In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.

Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:

Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018 by JOHN TEEPLE

A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG

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fantaskarsef
Senior Member

Posts: 10750
Joined: 2014-07-21

#5544473 Posted on: 05/07/2018 07:59 AM

Honestly, I still don't emotionally care about this.

At least those that would have been confused by a GPU not being named "Gaming" have an easier time to choose between products now

KissSh0t
Senior Member

Posts: 7023
Joined: 2011-10-22

#5544477 Posted on: 05/07/2018 08:15 AM

Honestly, I still don't emotionally care about this.

At least those that would have been confused by a GPU not being named "Gaming" have an easier time to choose between products now

Everything is intended for Mining anyways...

ladcrooks
Senior Member

Posts: 304
Joined: 2016-12-29

#5544491 Posted on: 05/07/2018 10:29 AM

naming would be so much simpler if from day one they called it 1, 2, 3, ......... And if a variation of the same card 1 A, 1 B .... Boring I know

What number would we be on for Nvidia and Asus ?

Abomlol
Junior Member

Posts: 12
Joined: 2016-12-05

#5544987 Posted on: 05/09/2018 04:33 AM

Looks like the GPP is no more.

http://www.guru3d.com/news-story/nvidia-pulls-plug-on-geforce-partner-program.html
https://blogs.nvidia.com/blog/2018/05/04/gpp/
Now if someone at Nvidia made the game optimization option make sense they'd have a product everyone would use.

That the GeForce Experience optimizes for 30FPS is bananas. If they had an option for 60hz and 144hz optimized game settings I'd be blown away.

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