Guru3D.com
  • HOME
  • NEWS
    • Channels
    • Archive
  • DOWNLOADS
    • New Downloads
    • Categories
    • Archive
  • GAME REVIEWS
  • ARTICLES
    • Rig of the Month
    • Join ROTM
    • PC Buyers Guide
    • Guru3D VGA Charts
    • Editorials
    • Dated content
  • HARDWARE REVIEWS
    • Videocards
    • Processors
    • Audio
    • Motherboards
    • Memory and Flash
    • SSD Storage
    • Chassis
    • Media Players
    • Power Supply
    • Laptop and Mobile
    • Smartphone
    • Networking
    • Keyboard Mouse
    • Cooling
    • Search articles
    • Knowledgebase
    • More Categories
  • FORUMS
  • NEWSLETTER
  • CONTACT

New Reviews
Hitman III: PC graphics perf benchmark review
TeamGroup CX2 1TB SATA3 SSD review
EVGA GeForce RTX 3070 FTW3 Ultra review
Corsair 5000D PC Chassis Review
NZXT Kraken X63 RGB Review
ASUS Radeon RX 6900 XT STRIX OC LC Review
TerraMaster F5-221 NAS Review
MSI Radeon RX 6800 XT Gaming X TRIO Review
Sapphire Radeon RX 6800 NITRO+ review
Corsair HS70 Bluetooth Headset Review

New Downloads
SiSoft Sandra 20/20 download v30.92
AMD Radeon Adrenalin Edition 21.1.1 driver download
CPU-Z download v1.95
Intel HD graphics Driver Download Version: DCH 27.20.100.9168
HWiNFO Download v6.41 (4355 Beta)
GeForce 461.33 hotfix driver download
Prime95 download version 30.4 build 7
AIDA64 Download Version 6.32.5620 beta
3DMark Download v2.16.7117 + Time Spy
Crystal DiskMark 8.0.1 Download


New Forum Topics
GeForce Hotfix Driver Version 461.33 Radeon Software Adrenalin 2020 Edition 21.1.1 Download & Discussion RTSS 6.7.0 beta 1 Display Port to HDMI cable or adapter? Review: Hitman III: PC graphics performance benchmark analysis EU fines Valve and 5 other gaming companies for geo-blocking PC games Solution for stuck VRAM mem at max clocks on AMD Navi10 AMD Radeon 21.1.1 drivers confirmed to bring Radeon cards a massive boost in Hitman III CRU (Custom Resolution Utility) Tips, Tricks and Monitors OC (LCD/LED/CRT) 3090 Owner's thread




Guru3D.com » News » NVIDIA Pulls Plug on GeForce Partner Program (GPP)

NVIDIA Pulls Plug on GeForce Partner Program (GPP)

by Hilbert Hagedoorn on: 05/04/2018 07:08 PM | source: | 64 comment(s)
NVIDIA Pulls Plug on GeForce Partner Program (GPP)

In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.

Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:

Pulling the Plug on GPP, Leaning into GeForce

May 4, 2018 by JOHN TEEPLE

A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

 

We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG







« Cadence and Micron test Prototype 7nm DDR5 DRAM at 4400 MT/s · NVIDIA Pulls Plug on GeForce Partner Program (GPP) · AMD Invoking Sales Ban for ASRock Phantom Gaming Graphics cards in Europe »

Related Stories

Tesla AutoPilot v2.5 PCB is showing NVIDIA Pascal and Two Parker Chips - 03/29/2018 04:28 PM
Tesla recently not just only updated their media computer for the Tesla Model S and X with a more powerful Intel processor, it seems that a separate Autopilot computer for assisted driving functional...

NVIDIA P102-100 GPU Spotted For Crypto - has 3200 shader cores and 5GB - 03/13/2018 02:23 PM
One of the more amazing trends in 2017/2018 has got to be the rise in demand for anything crypto related. The entire hardware industry took a dive in it, from motherboards to graphics cards to even mo...

Nvidia Preps Max-Q versions GeForce GTX 1050 and 1050 Ti - 01/14/2018 10:43 AM
Max-Q technology is an energy-efficient modus for use in laptops fitted with this a compatible product. It makes them more energy efficient as well as more silent. Thus far there has only been Max-Q ...

NVIDIA Posts Financial Results for Third Quarter Fiscal 2018 - 11/10/2017 08:32 AM
And yeah, there good once again as they created new record revenues. NVIDIA today reported record revenue for the third quarter ended October 29, 2017, of $2.64 billion, up 32 percent from $2.00 bill...

Zarathustra Nvidia Price History - 03/13/2017 08:09 AM
Over at  have posted Zarathustra's Nvidia Price History. They wrote: "Our method is simple; pick NVIDIA's top end GPU introduction price for each era and estimate inflation using the Bureau o...


13 pages « < 4 5 6 7 > »


D3M1G0D
Senior Member



Posts: 2126
Joined: 2017-03-10

#5544003 Posted on: 05/04/2018 10:09 PM
Well if that is all Nvidia was doing then they should not have forced the vendors to sign an NDA. Its their own damn fault for trying to create this super secret GPP what the hell did they think would happen.

Nvidia was hoping to keep the terms a secret. If it wasn't for AMD and Kyle then we would have been unaware of it, and would have seen the inevitable rebrands as a decision by the AIBs. Essentially, AMD spoiled their plans and caused the GPP to die.

Also, from what I'm reading, the decision to kill the GPP probably wasn't done solely from bad PR. There was talk about how they might get in trouble with the FTC and the EU, and how companies like Dell and HP were refusing to join. They probably thought it would be better to kill it off now before things got too hairy.

John Werner
Junior Member



Posts: 1
Joined: 2018-05-04

#5544004 Posted on: 05/04/2018 10:09 PM
"GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice." and "With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon."

What a load of bull. Anyone who builds their own PCs knows what we are buying

Godeau
Junior Member



Posts: 12
Joined: 2017-04-18

#5544008 Posted on: 05/04/2018 10:19 PM
Wow, just wow.
The way they worded it makes it all seem as if they are the victims here......

chispy
Senior Member



Posts: 8930
Joined: 2006-10-29

#5544009 Posted on: 05/04/2018 10:22 PM
Nvidia was hoping to keep the terms a secret. If it wasn't for AMD and Kyle then we would have been unaware of it, and would have seen the inevitable rebrands as a decision by the AIBs. Essentially, AMD spoiled their plans and caused the GPP to die.

Also, from what I'm reading, the decision to kill the GPP probably wasn't done solely from bad PR. There was talk about how they might get in trouble with the FTC and the EU, and how companies like Dell and HP were refusing to join. They probably thought it would be better to kill it off now before things got too hairy.

+1 Exactly this is my point of view ^

airbud7
Senior Member



Posts: 7835
Joined: 2011-07-20

#5544016 Posted on: 05/04/2018 10:45 PM


By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....




13 pages « < 4 5 6 7 > »


Post New Comment
Click here to post a comment for this news story on the message forum.


Guru3D.com © 2021