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NVIDIA Pulls Plug on GeForce Partner Program (GPP)
In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.
Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:
Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018
A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.
NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”
We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG
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John Werner
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#5544004 Posted on: 05/04/2018 11:09 PM
"GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice." and "With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon."
What a load of bull. Anyone who builds their own PCs knows what we are buying
"GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice." and "With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon."
What a load of bull. Anyone who builds their own PCs knows what we are buying
Godeau
Junior Member
Posts: 10
Joined: 2017-04-18
Junior Member
Posts: 10
Joined: 2017-04-18
#5544008 Posted on: 05/04/2018 11:19 PM
Wow, just wow.
The way they worded it makes it all seem as if they are the victims here......
Wow, just wow.
The way they worded it makes it all seem as if they are the victims here......
chispy
Senior Member
Posts: 8801
Joined: 2006-10-29
Senior Member
Posts: 8801
Joined: 2006-10-29
#5544009 Posted on: 05/04/2018 11:22 PM
Nvidia was hoping to keep the terms a secret. If it wasn't for AMD and Kyle then we would have been unaware of it, and would have seen the inevitable rebrands as a decision by the AIBs. Essentially, AMD spoiled their plans and caused the GPP to die.
Also, from what I'm reading, the decision to kill the GPP probably wasn't done solely from bad PR. There was talk about how they might get in trouble with the FTC and the EU, and how companies like Dell and HP were refusing to join. They probably thought it would be better to kill it off now before things got too hairy.
+1 Exactly this is my point of view ^
Nvidia was hoping to keep the terms a secret. If it wasn't for AMD and Kyle then we would have been unaware of it, and would have seen the inevitable rebrands as a decision by the AIBs. Essentially, AMD spoiled their plans and caused the GPP to die.
Also, from what I'm reading, the decision to kill the GPP probably wasn't done solely from bad PR. There was talk about how they might get in trouble with the FTC and the EU, and how companies like Dell and HP were refusing to join. They probably thought it would be better to kill it off now before things got too hairy.
+1 Exactly this is my point of view ^
airbud7
Senior Member
Posts: 7843
Joined: 2011-07-20
Senior Member
Posts: 7843
Joined: 2011-07-20
#5544016 Posted on: 05/04/2018 11:45 PM
By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....
By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....
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Nvidia was hoping to keep the terms a secret. If it wasn't for AMD and Kyle then we would have been unaware of it, and would have seen the inevitable rebrands as a decision by the AIBs. Essentially, AMD spoiled their plans and caused the GPP to die.
Also, from what I'm reading, the decision to kill the GPP probably wasn't done solely from bad PR. There was talk about how they might get in trouble with the FTC and the EU, and how companies like Dell and HP were refusing to join. They probably thought it would be better to kill it off now before things got too hairy.