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NVIDIA Pulls Plug on GeForce Partner Program (GPP)
In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.
Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:
Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018
A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.
NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”
We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG
Tesla AutoPilot v2.5 PCB is showing NVIDIA Pascal and Two Parker Chips - 03/29/2018 04:28 PM
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Nvidia Preps Max-Q versions GeForce GTX 1050 and 1050 Ti - 01/14/2018 10:43 AM
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NVIDIA Posts Financial Results for Third Quarter Fiscal 2018 - 11/10/2017 08:32 AM
And yeah, there good once again as they created new record revenues. NVIDIA today reported record revenue for the third quarter ended October 29, 2017, of $2.64 billion, up 32 percent from $2.00 bill...
Zarathustra Nvidia Price History - 03/13/2017 08:09 AM
Over at have posted Zarathustra's Nvidia Price History. They wrote: "Our method is simple; pick NVIDIA's top end GPU introduction price for each era and estimate inflation using the Bureau o...
maikai
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Posts: 1299
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#5544230 Posted on: 05/05/2018 07:32 PM
Reading the comments on the forums these days is about the most amusement there is outside of msn articles. Seems the lot of you aught to chip in to hire a special council to investigate...
Reading the comments on the forums these days is about the most amusement there is outside of msn articles. Seems the lot of you aught to chip in to hire a special council to investigate...
Fender178
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Posts: 3817
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#5544244 Posted on: 05/05/2018 08:27 PM
I was hoping with this that it would get rid of that stupid Gaming title that some card Manufacturers use. Back in the day we just went by Geforce or Radeon for gaming cards or Fire Pro or Quadro for Workstation. Now because of Nvidia and their stupid Titan cards we still don't know the demographic for those cards specifically the newer Titan cards that dropped the Geforce name. The AMD Vega cards they had a dual mode which included a gaming mode so a developer can use the same graphics card to test their games. So AMD in that regard had an identity with their Standard Vega 56 or 64 regardless of how crappy their performance may have been. If you look at EVGA cards they don't use the generic gaming gimmick they use their own. The same thing goes with Sapphire cards from AMD.
I was hoping with this that it would get rid of that stupid Gaming title that some card Manufacturers use. Back in the day we just went by Geforce or Radeon for gaming cards or Fire Pro or Quadro for Workstation. Now because of Nvidia and their stupid Titan cards we still don't know the demographic for those cards specifically the newer Titan cards that dropped the Geforce name. The AMD Vega cards they had a dual mode which included a gaming mode so a developer can use the same graphics card to test their games. So AMD in that regard had an identity with their Standard Vega 56 or 64 regardless of how crappy their performance may have been. If you look at EVGA cards they don't use the generic gaming gimmick they use their own. The same thing goes with Sapphire cards from AMD.
0blivious
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Posts: 2639
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#5544251 Posted on: 05/05/2018 09:18 PM
I was thinking precisely the same thing.
lol, gotta love it when people whine for literally no reason, and get their way.
I was thinking precisely the same thing.
Maddness
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Posts: 1022
Joined: 2014-10-24
#5544252 Posted on: 05/05/2018 09:22 PM
A big shoutout has to go to Kyle @ ardocp for bringing this to light. Otherwise we may never have gotten this result.
A big shoutout has to go to Kyle @ ardocp for bringing this to light. Otherwise we may never have gotten this result.
Venix
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#5544266 Posted on: 05/05/2018 11:02 PM
what? 1030 gaming, 1050 gaming are a gaming cards? some radeon 460 gaming is a gaming card? Please...AIB's took gaming out of the gaming all by themselves a long time ago. AIBs are the scum. Not nV and AMD (as much). To be clear, I don't care for any brand in particular. They are all in it for the money. They (all of the brands, AMD included) just want more money.
The rest is PR b$.
What's wrong with the 1050 decent litle bugger!
Now in their defence the 1030 etc are a lot more gaming than so "gaming" ssds!!!
what? 1030 gaming, 1050 gaming are a gaming cards? some radeon 460 gaming is a gaming card? Please...AIB's took gaming out of the gaming all by themselves a long time ago. AIBs are the scum. Not nV and AMD (as much). To be clear, I don't care for any brand in particular. They are all in it for the money. They (all of the brands, AMD included) just want more money.
The rest is PR b$.
What's wrong with the 1050 decent litle bugger!
Now in their defence the 1030 etc are a lot more gaming than so "gaming" ssds!!!
WalterDasTrevas
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Posts: 143
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Posts: 143
Joined: 2011-07-30
#5544294 Posted on: 05/06/2018 02:30 AM
_________________________________________________________________]
You have the right to think as you wish, but to act all the time as if you were the owner of reason by mere doctrine by the mark, is quite immature.
I think forcing a situation that puts financial pressure on manufacturers to downgrade the competitor in an unfair way should not be part of free market policies.
NVIDIA basically monopolizes and imposes elitist prices, there is no reason to try to kill the rival, after all, without competition who loses is the consumer.
lol, gotta love it when people whine for literally no reason, and get their way. Good job people, worry about the things that really need to be worried about: Nothing.
_________________________________________________________________]
You have the right to think as you wish, but to act all the time as if you were the owner of reason by mere doctrine by the mark, is quite immature.
I think forcing a situation that puts financial pressure on manufacturers to downgrade the competitor in an unfair way should not be part of free market policies.
NVIDIA basically monopolizes and imposes elitist prices, there is no reason to try to kill the rival, after all, without competition who loses is the consumer.
Aura89
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Posts: 7749
Joined: 2008-07-31
#5544297 Posted on: 05/06/2018 03:08 AM
By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....that has happened to no one ever.
Oh, so you understand why worrying about this non-issue is not worth it since it doesn't affect anyone either which way?
Great!
_________________________________________________________________]
You have the right to think as you wish, but to act all the time as if you were the owner of reason by mere doctrine by the mark, is quite immature.
I think forcing a situation that puts financial pressure on manufacturers to downgrade the competitor in an unfair way should not be part of free market policies.
NVIDIA basically monopolizes and imposes elitist prices, there is no reason to try to kill the rival, after all, without competition who loses is the consumer.
I'm sorry you care so much about a non-issue, that was never an issue, and will never be an issue, regardless if this comes back at some point.
What Asus or MSI or etc. name their GPUs mean squat when it comes to purchasing a GPU, no matter what consumer you are. People care about reviews, the GPU name (nvidia AMD and the model such as 1080 ti or RX 580), cost, cooler, and default overclocks.
This is fact. If you choose to not believe this fact, that is an issue among yourself that you, yourself, need to work out.
By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....that has happened to no one ever.
Oh, so you understand why worrying about this non-issue is not worth it since it doesn't affect anyone either which way?
Great!
_________________________________________________________________]
You have the right to think as you wish, but to act all the time as if you were the owner of reason by mere doctrine by the mark, is quite immature.
I think forcing a situation that puts financial pressure on manufacturers to downgrade the competitor in an unfair way should not be part of free market policies.
NVIDIA basically monopolizes and imposes elitist prices, there is no reason to try to kill the rival, after all, without competition who loses is the consumer.
I'm sorry you care so much about a non-issue, that was never an issue, and will never be an issue, regardless if this comes back at some point.
What Asus or MSI or etc. name their GPUs mean squat when it comes to purchasing a GPU, no matter what consumer you are. People care about reviews, the GPU name (nvidia AMD and the model such as 1080 ti or RX 580), cost, cooler, and default overclocks.
This is fact. If you choose to not believe this fact, that is an issue among yourself that you, yourself, need to work out.
airbud7
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Posts: 7723
Joined: 2011-07-20
Senior Member
Posts: 7723
Joined: 2011-07-20
#5544298 Posted on: 05/06/2018 03:13 AM
Dam!...so no core2/ sandy/ivy /Haswell?....you had some slow stuff Bro!
you missed a lot of fun.
My last cpu from intel was Pentium 4 530.
Dam!...so no core2/ sandy/ivy /Haswell?....you had some slow stuff Bro!
you missed a lot of fun.
JonasBeckman
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Joined: 2009-02-25
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Posts: 16056
Joined: 2009-02-25
#5544331 Posted on: 05/06/2018 10:46 AM
https://www.reddit.com/r/Amd/comments/8h15uw/hardocp-nvidia-pulling-plug-on-gpp/dygd4tw/
Seems Hard OCP might be in a spot of trouble over leaking details about GPP, guessing it's not too unexpected they'd blacklist them over providing details on the program early.
EDIT: No idea if it would have been kept but getting the information out early and the ball rolling probably affected things a bit in regards to GPP.
Some more advanced users probably go to extra lengths looking up reviews and other facts, others well names and brand mostly even if it might seem strange to buy hardware based on nothing else.
(And shiny LED's, it's on everything these days for some reason.)
EDIT: Though HardCOP pretty much mentioned as much far as I recall of the original article, price to pay I suppose making a enemy out of one of the two GPU vendors and the one with major market share advantage at that. Good of them to get the info out despite that and publishing the article.
https://www.reddit.com/r/Amd/comments/8h15uw/hardocp-nvidia-pulling-plug-on-gpp/dygd4tw/
Seems Hard OCP might be in a spot of trouble over leaking details about GPP, guessing it's not too unexpected they'd blacklist them over providing details on the program early.
EDIT: No idea if it would have been kept but getting the information out early and the ball rolling probably affected things a bit in regards to GPP.
Some more advanced users probably go to extra lengths looking up reviews and other facts, others well names and brand mostly even if it might seem strange to buy hardware based on nothing else.
(And shiny LED's, it's on everything these days for some reason.)
EDIT: Though HardCOP pretty much mentioned as much far as I recall of the original article, price to pay I suppose making a enemy out of one of the two GPU vendors and the one with major market share advantage at that. Good of them to get the info out despite that and publishing the article.
Noisiv
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Senior Member
Posts: 6664
Joined: 2010-11-16
#5544337 Posted on: 05/06/2018 11:32 AM
spectatorx
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Posts: 770
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#5544358 Posted on: 05/06/2018 02:04 PM
Dam!...so no core2/ sandy/ivy /Haswell?....you had some slow stuff Bro!
you missed a lot of fun.
Totally do not miss anything and i didn't add a penny to intel's monopolistic practices. Phenom II wasn't that slower in comparison to intel's counterparts at its time. Also FX-8320 was very mixed in performance but definitely do not regret, amazing cpu for years. Now i'm on temporary downgrade to fx-6300, you would be surprised how ok this cpu is, especially if you take a note about when it was released.
https://www.youtube.com/playlist?list=PL-VuvS5ZIVtWbGAjK7ALKAFroQEiElvnL
I do not say it is perfect and i do not need to replace it, totally, it needs replacement but so far it is surprisingly well performing for its age.
Dam!...so no core2/ sandy/ivy /Haswell?....you had some slow stuff Bro!
you missed a lot of fun.
Totally do not miss anything and i didn't add a penny to intel's monopolistic practices. Phenom II wasn't that slower in comparison to intel's counterparts at its time. Also FX-8320 was very mixed in performance but definitely do not regret, amazing cpu for years. Now i'm on temporary downgrade to fx-6300, you would be surprised how ok this cpu is, especially if you take a note about when it was released.
https://www.youtube.com/playlist?list=PL-VuvS5ZIVtWbGAjK7ALKAFroQEiElvnL
I do not say it is perfect and i do not need to replace it, totally, it needs replacement but so far it is surprisingly well performing for its age.
D3M1G0D
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Posts: 2074
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#5544382 Posted on: 05/06/2018 05:39 PM
I guess we can see why the AIBs went along, cowardly as they were. None of them wanted to fall on their sword like Kyle did, who is now facing the consequences for his actions.
A bit too rambling, but it's nice to see other reviewers being critical. I hope HardOCP isn't the only site to fall victim to Nvidia's vindictiveness and childishness (seriously, how old is Huang? 10?), and I hope tech journalists band together against Nvidia.
As noted by others, it's important to consider that Nvidia never apologized for the GPP. They played the victim and blamed everyone else for "misunderstanding", but they never admitted guilt or wrongdoing. Although it's good that the GPP is dead, Nvidia's attitude hasn't changed at all, which is quite depressing. Aside from the PR and marketing jargon, how difficult would it have been to simply say "we're sorry"?
Seems Hard OCP might be in a spot of trouble over leaking details about GPP, guessing it's not too unexpected they'd blacklist them over providing details on the program early.
I guess we can see why the AIBs went along, cowardly as they were. None of them wanted to fall on their sword like Kyle did, who is now facing the consequences for his actions.
A bit too rambling, but it's nice to see other reviewers being critical. I hope HardOCP isn't the only site to fall victim to Nvidia's vindictiveness and childishness (seriously, how old is Huang? 10?), and I hope tech journalists band together against Nvidia.
As noted by others, it's important to consider that Nvidia never apologized for the GPP. They played the victim and blamed everyone else for "misunderstanding", but they never admitted guilt or wrongdoing. Although it's good that the GPP is dead, Nvidia's attitude hasn't changed at all, which is quite depressing. Aside from the PR and marketing jargon, how difficult would it have been to simply say "we're sorry"?
KissSh0t
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Posts: 7410
Joined: 2011-10-22
#5544456 Posted on: 05/07/2018 04:45 AM
Then there is Asus that has a new brand to market because of this, I wonder if they will continue with it?
Then there is Asus that has a new brand to market because of this, I wonder if they will continue with it?
airbud7
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Posts: 7723
Joined: 2011-07-20
#5544461 Posted on: 05/07/2018 05:34 AM
Totally do not miss anything and i didn't add a penny to intel's monopolistic practices. Phenom II wasn't that slower in comparison to intel's counterparts at its time. Also FX-8320 was very mixed in performance but definitely do not regret, amazing cpu for years. Now i'm on temporary downgrade to fx-6300, you would be surprised how ok this cpu is, especially if you take a note about when it was released.
https://www.youtube.com/playlist?list=PL-VuvS5ZIVtWbGAjK7ALKAFroQEiElvnL
I do not say it is perfect and i do not need to replace it, totally, it needs replacement but so far it is surprisingly well performing for its age.
Dude...you're only saying that because ryzen is awesome now!...2018
2600k beat the sh#t out of any Phenom / FX...
That new 8 core ryzen for $289 kicking butt!...intel got to find something in that price range or they going down!
Fun Stuff..
Totally do not miss anything and i didn't add a penny to intel's monopolistic practices. Phenom II wasn't that slower in comparison to intel's counterparts at its time. Also FX-8320 was very mixed in performance but definitely do not regret, amazing cpu for years. Now i'm on temporary downgrade to fx-6300, you would be surprised how ok this cpu is, especially if you take a note about when it was released.
https://www.youtube.com/playlist?list=PL-VuvS5ZIVtWbGAjK7ALKAFroQEiElvnL
I do not say it is perfect and i do not need to replace it, totally, it needs replacement but so far it is surprisingly well performing for its age.
Dude...you're only saying that because ryzen is awesome now!...2018
2600k beat the sh#t out of any Phenom / FX...
That new 8 core ryzen for $289 kicking butt!...intel got to find something in that price range or they going down!
Fun Stuff..
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Another score for the consumer and free competition.