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NVIDIA Pulls Plug on GeForce Partner Program (GPP)
In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.
Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:
Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018
A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.
NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”
We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG
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coth
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Senior Member
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#5543995 Posted on: 05/04/2018 09:32 PM
AMD has its own partner program since 2015. Not talking about exclusive vendors, which is far worse. Sapphire, PowerColor, ASRock etc. They sure stuck with AMD not of their own will.
Shame
AMD has its own partner program since 2015. Not talking about exclusive vendors, which is far worse. Sapphire, PowerColor, ASRock etc. They sure stuck with AMD not of their own will.
Kaarme
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#5543996 Posted on: 05/04/2018 09:38 PM
You'd think somebody buying a video card, which needs to be manually installed inside the PC, would at least know what they are buying. Nvidia is really, really looking down on people. Video card partners don't make the GPUs anyway, so I always thought the model brand names told more about the cooling solution or design, possibly also how high the product quality was among the manufacturer's internal selection. As far as those factors are concerned, they have got nothing to do with Nvidia or AMD.
You'd think somebody buying a video card, which needs to be manually installed inside the PC, would at least know what they are buying. Nvidia is really, really looking down on people. Video card partners don't make the GPUs anyway, so I always thought the model brand names told more about the cooling solution or design, possibly also how high the product quality was among the manufacturer's internal selection. As far as those factors are concerned, they have got nothing to do with Nvidia or AMD.
JamesSneed
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#5543998 Posted on: 05/04/2018 09:44 PM
Well if that is all Nvidia was doing then they should not have forced the vendors to sign an NDA. Its their own damn fault for trying to create this super secret GPP what the hell did they think would happen. This GPP was a tactic to use other vendors gaming lines to be exclusive to Nvidia products aka ASUS ROG would only sell Nvidia cards and the AMD cards would have to be sent to another brand name other than ROG. Pretty nifty if you can pull it off as you have lines from various vendors like ASUS ROG that have good branding and recognition that you can now own for the GPU market.
By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....that has happened to no one ever. Nvidia makes it like it was some altruistic move to make branding clear, then freaking don't do it in secret, duh. You don't create transparent marketing by doing backroom deals and expect that to go well for you.
lol, gotta love it when people whine for literally no reason, and get their way. Good job people, worry about the things that really need to be worried about: Nothing.
Well if that is all Nvidia was doing then they should not have forced the vendors to sign an NDA. Its their own damn fault for trying to create this super secret GPP what the hell did they think would happen. This GPP was a tactic to use other vendors gaming lines to be exclusive to Nvidia products aka ASUS ROG would only sell Nvidia cards and the AMD cards would have to be sent to another brand name other than ROG. Pretty nifty if you can pull it off as you have lines from various vendors like ASUS ROG that have good branding and recognition that you can now own for the GPU market.
By the way last week I was looking at buying a 1080 ti and got confused an bought a Vega 64....that has happened to no one ever. Nvidia makes it like it was some altruistic move to make branding clear, then freaking don't do it in secret, duh. You don't create transparent marketing by doing backroom deals and expect that to go well for you.
-Tj-
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Joined: 2012-05-18
Senior Member
Posts: 17139
Joined: 2012-05-18
#5544002 Posted on: 05/04/2018 10:02 PM
yay?
yay?
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That's too bad. I was hoping for an another unfair competition lawsuit (it was intel before).