Several sources in the industry indicate that the pending release of a new graphics card called GeForce GTX 960 will be delayed into Q1 2015. The product was supposed to launch mid-October 2014, though that was based up-on speculation.

The precise reason behind the delay is not yet known, but it was speculated that the product would be based on the GM204, the same chip that is being used in the GeForce GTX 970 and 980 as well. Since these products are intensely popular, it might simple be a stock allocation issue of the GPU and of course, Nvidia can make a few extra bucks selling the same GPU in a higher end SKU.

An interesting side effect of the delay will be that there is a gap in the market, a gap that the competition with the Radeon R9 285 happily seems to fill.

Nvidia will not confirm this rumor, as they do not talk about un-announced products ever.