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NVIDIA: Era of fully-custom console hardware is over
NVIDIA Ceo Jen-Hsun Huang states that that fully-custom hardware for video game consoles is no longer feasible. Huang explains that with the power delivered by today's CPUs and GPUs, it no longer makes sense to spend lots of money into the development of custom processors with odd architectures, such as the Cell chip developed by Sony, Toshiba and IBM. He adds that it's much easier to use off-the-sheld hardware, and proclaims the age of exclusive game console hardware is over as everything will be based on common architectures.
“You cannot make a game console such as the PlayStation 2 anymore. When it emerged, PS2 had a 100 times higher performance than the most powerful PC. I wonder whether it is possible to make something 100 times powerful than GeForce GTX 680? If possible, Nvidia will make it,” said Jen-Hsun Huang in an interview with PC Watch web-site.
Mr. Huang is in many ways correct. The forthcoming Microsoft Xbox Next and Sony PlayStation 4 are based on custom chips heavily rely on PC architecture and technologies developed by Advanced Micro Devices. Even PlayStation Vita features system-on-chip with ARM Cortex-A9 general-purpose cores and PowerVR SGX 5XT series graphics. Not surprisingly that Nvidia designed its own game console around Tegra 4 application processor, which will power numerous tablets and smartphones this year.
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GhostXL
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Posts: 6009
Joined: 2004-10-30
#4505007 Posted on: 01/19/2013 08:20 PM
Looks like more Nvidia marketing BS.
PS2 100x more powerful than the top end PC at the time. If that's the case I'm Batman and Mr Jen is Robin.
Well I love GeForce, but Nvidia marketing really can be soooo dramatic sometimes and far fetched.
I get what he means though, just he really should have said it differently. PS2 rivaled the PC at the time, but I wouldn't have said 100x faster. It also didn't take long for PC to surpass it indefinitely.
While I do agree that one day consoles may merge into one unit with 1st party publishers each having a share on it, I just don't see it until another gen or two away. Internet capabilities have to catch up first. If they really want Disk Free media, a merged console would be best for that. Not enough people have the internet capacity to do that with all the dumb caps they throw out, and the average user never sees above 3-5 meg lines.
Looks like more Nvidia marketing BS.
PS2 100x more powerful than the top end PC at the time. If that's the case I'm Batman and Mr Jen is Robin.
Well I love GeForce, but Nvidia marketing really can be soooo dramatic sometimes and far fetched.
I get what he means though, just he really should have said it differently. PS2 rivaled the PC at the time, but I wouldn't have said 100x faster. It also didn't take long for PC to surpass it indefinitely.
While I do agree that one day consoles may merge into one unit with 1st party publishers each having a share on it, I just don't see it until another gen or two away. Internet capabilities have to catch up first. If they really want Disk Free media, a merged console would be best for that. Not enough people have the internet capacity to do that with all the dumb caps they throw out, and the average user never sees above 3-5 meg lines.
(.)(.)
Senior Member
Posts: 9094
Joined: 2010-11-10
Senior Member
Posts: 9094
Joined: 2010-11-10
#4505246 Posted on: 01/20/2013 07:57 AM
Looks like more Nvidia marketing BS.
PS2 100x more powerful than the top end PC at the time. If that's the case I'm Batman and Mr Jen is Robin.
Well I love GeForce, but Nvidia marketing really can be soooo dramatic sometimes and far fetched.
I get what he means though, just he really should have said it differently. PS2 rivaled the PC at the time, but I wouldn't have said 100x faster. It also didn't take long for PC to surpass it indefinitely.
While I do agree that one day consoles may merge into one unit with 1st party publishers each having a share on it, I just don't see it until another gen or two away. Internet capabilities have to catch up first. If they really want Disk Free media, a merged console would be best for that. Not enough people have the internet capacity to do that with all the dumb caps they throw out, and the average user never sees above 3-5 meg lines.
Agree with it all but would like to add that imo, console tech in general needs to catch up. We've got 4k tvs on the way and just like the current batch of consoles with 1080p, theres no way that next gens are going to pump out that resolution or even 1080p at 60fps, which again imo should be the standard now.
In NZ atleast, 1080p is far from standard. The only real 1080 you get is in blu-ray and not even 10% of tv programs shown here are 720p. We live in would where either the hardware is to far ahead and content is to exspensive to make in order for it to be the standard or the hardware is lacking and we're trying to play games that are just to graphically intense for the hardware to keep up.
Im not interested in stale tech, the world has trouble getting up off its arse enough as it is and im buggered if im going to spend my hard earned cash on something that is on release day, old tech and way behind current pc hardware. This stuff is all computers and super fast calculations, but my humans eyes are in sick of squinting and waiting for the friggin frame refresh. ME3 @ 20~fps on consoles --- That shoulda been illegal.
The PC is constantly improving, devs wouldint have to go on about 'oh we had to cut this an that and drop details here and there in order to keep the frames up', sorry but what!!!. I reckon if devs all started and got back to the pc the cost pc hardware would drop in price could it not? eg: more people buying gpus= lower prices. Devs could partner up with AMD or Nvidia and in return get when theres a new major release, game company A could ship their games with a price discount on the latest gpu/cpu or hell even ram.
Looks like more Nvidia marketing BS.
PS2 100x more powerful than the top end PC at the time. If that's the case I'm Batman and Mr Jen is Robin.
Well I love GeForce, but Nvidia marketing really can be soooo dramatic sometimes and far fetched.
I get what he means though, just he really should have said it differently. PS2 rivaled the PC at the time, but I wouldn't have said 100x faster. It also didn't take long for PC to surpass it indefinitely.
While I do agree that one day consoles may merge into one unit with 1st party publishers each having a share on it, I just don't see it until another gen or two away. Internet capabilities have to catch up first. If they really want Disk Free media, a merged console would be best for that. Not enough people have the internet capacity to do that with all the dumb caps they throw out, and the average user never sees above 3-5 meg lines.
Agree with it all but would like to add that imo, console tech in general needs to catch up. We've got 4k tvs on the way and just like the current batch of consoles with 1080p, theres no way that next gens are going to pump out that resolution or even 1080p at 60fps, which again imo should be the standard now.
In NZ atleast, 1080p is far from standard. The only real 1080 you get is in blu-ray and not even 10% of tv programs shown here are 720p. We live in would where either the hardware is to far ahead and content is to exspensive to make in order for it to be the standard or the hardware is lacking and we're trying to play games that are just to graphically intense for the hardware to keep up.
Im not interested in stale tech, the world has trouble getting up off its arse enough as it is and im buggered if im going to spend my hard earned cash on something that is on release day, old tech and way behind current pc hardware. This stuff is all computers and super fast calculations, but my humans eyes are in sick of squinting and waiting for the friggin frame refresh. ME3 @ 20~fps on consoles --- That shoulda been illegal.
The PC is constantly improving, devs wouldint have to go on about 'oh we had to cut this an that and drop details here and there in order to keep the frames up', sorry but what!!!. I reckon if devs all started and got back to the pc the cost pc hardware would drop in price could it not? eg: more people buying gpus= lower prices. Devs could partner up with AMD or Nvidia and in return get when theres a new major release, game company A could ship their games with a price discount on the latest gpu/cpu or hell even ram.
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i think i still have river raid cart. Or maybe it's sea quest