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Guru3D Rig of the Month - November 2019
ASUS Rolls Back AREZ to ROG ? Nope, not at all (updated content)
The GPP (partner program) has been a lot of bad press for Nvidia, so much that they canceled the program a week or two ago. Amidst them rolling out the new program updates, some AIB and AIC partners made changes and created separate lines and brands for their Radeon cards.
Among them recently MSI with their new Mech 2 series. The biggest announcement, however, was ASUS with a large press release stating they made changes to their graphics card lineup and move Radeon graphics cards towards the new AREZ product line while removing them from the ROG line.
Well, as stated, after all criticism, NVIDIA ended GPP two weeks ago. And some board partners were already ready with moving and changing their products lines, so what now? When I checked my mailbox this morning it looked like ASUS would be the first, rolling the branding back like a bad Windows install with the restore button. See, on Twitter yesterday a post was tweeted on the account: ASUS_AREZ, claiming the separated AREZ Radeon graphics cards is part of history as you can see above (BTW thanks, KissSh0t for the news submitted). However, after looking into it, it simply looked like the twitter account where this was posted, could/would be a fake one. Today we've been trying to get some information from ASUS and after a phone call with ASUS it was confirmed, the Twitter account indeed is a fake. ASUS HQ took action today and had Twitter suspend that account (which now is disabled). ASUS at this time has no further comments on the AREZ product line. Once anything should change we'll be informed, but the AREZ branding is here to stay, well at least for now that is.
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Venix
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#5548951 Posted on: 05/22/2018 08:10 AM
Now.... why i get the feeling that some people will petition to bring arez back ? :p
So everybody happy now again?
Now.... why i get the feeling that some people will petition to bring arez back ? :p
BlueRay
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#5548952 Posted on: 05/22/2018 08:11 AM
Good they killed that monstrosity before it laid any eggs.
I miss the days when Nvidia tried to improve and release better products instead of planning how to screw everyone with monopolistic shady tactics.
Good they killed that monstrosity before it laid any eggs.
I miss the days when Nvidia tried to improve and release better products instead of planning how to screw everyone with monopolistic shady tactics.
Fox2232
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Posts: 9766
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#5548953 Posted on: 05/22/2018 08:18 AM
Probably some fools. As written before, quick reversal of all those actions each AIB did shows exactly what GPP was meant to do.
AIBs rolled it back to protect their PR.
Now.... why i get the feeling that some people will petition to bring arez back ? :p
Probably some fools. As written before, quick reversal of all those actions each AIB did shows exactly what GPP was meant to do.
AIBs rolled it back to protect their PR.
fantaskarsef
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#5548955 Posted on: 05/22/2018 08:25 AM
Why not? It wasn't the worst brand... at least people could connect something with it, not "Aorus"... Arez referrs to the kickass Greek god of war and murder who just happens to be the best among warriors
Now.... why i get the feeling that some people will petition to bring arez back ? :p
Why not? It wasn't the worst brand... at least people could connect something with it, not "Aorus"... Arez referrs to the kickass Greek god of war and murder who just happens to be the best among warriors
Kaarme
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#5548962 Posted on: 05/22/2018 08:45 AM
I could buy an Arez Vega video card for a 50% discounted price. Considering it's a discontinued product line, there should be a sizable discount. It only makes sense.
I could buy an Arez Vega video card for a 50% discounted price. Considering it's a discontinued product line, there should be a sizable discount. It only makes sense.
fantaskarsef
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#5548970 Posted on: 05/22/2018 09:03 AM
Only if you go and make your buying decision based on a product line (marketing)
Only if you go and make your buying decision based on a product line (marketing)
gUNN1993
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#5548971 Posted on: 05/22/2018 09:04 AM
Arez is also an easily fooled moron XD .... somewhat in theme with GPP I feel.
Athena would have been more flattering branding
Arez is also an easily fooled moron XD .... somewhat in theme with GPP I feel.
Athena would have been more flattering branding
fantaskarsef
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#5548973 Posted on: 05/22/2018 09:06 AM
Arez is also an easily fooled moron XD .... somewhat in theme with GPP I feel.
Athena would have been more flattering branding
hehe actually you are right, still Arez sounds a lot more impressive than "ROG" which always reaminds me of... nothing except a hefty extra price tag
Just by the sound and impression, Athena > Arez > ROG, but that's just my taste and opinion.
Arez is also an easily fooled moron XD .... somewhat in theme with GPP I feel.
Athena would have been more flattering branding
hehe actually you are right, still Arez sounds a lot more impressive than "ROG" which always reaminds me of... nothing except a hefty extra price tag
Just by the sound and impression, Athena > Arez > ROG, but that's just my taste and opinion.
alanm
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#5548980 Posted on: 05/22/2018 09:33 AM
I miss the days when Nvidia tried to improve and release better products instead of planning how to screw everyone with monopolistic shady tactics.
They still do try to improve and release better products. Sadly they still try to screw everyone with dirty tactics just the same.
I miss the days when Nvidia tried to improve and release better products instead of planning how to screw everyone with monopolistic shady tactics.
They still do try to improve and release better products. Sadly they still try to screw everyone with dirty tactics just the same.
Fox2232
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Posts: 9766
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#5549003 Posted on: 05/22/2018 10:35 AM
Arez is also an easily fooled moron XD .... somewhat in theme with GPP I feel.
Athena would have been more flattering branding
In Smite, My favorites are:
Athena, Bastet, Arachne, Freya, Hel, Anubis, Tyr, Serquet, ...
Sorted from most favorite to bit less.
But I like Bellona, Hades, Nu Wa, Cupid, Nox too.
If I had to pick name for graphics line from Gods:
Cerberus - glued together GPUs
Mercury - Some cool high end air cooling design/fans
Poseidon - Liquid cooling
Scylla - additional display outputs
And on Box, you would have art combination. Like Poseidon fighting Cerberus.
If it was just about one cool name, I would pick Nemesis and F* y'all.
Arez is also an easily fooled moron XD .... somewhat in theme with GPP I feel.
Athena would have been more flattering branding
In Smite, My favorites are:
Athena, Bastet, Arachne, Freya, Hel, Anubis, Tyr, Serquet, ...
Sorted from most favorite to bit less.
But I like Bellona, Hades, Nu Wa, Cupid, Nox too.
If I had to pick name for graphics line from Gods:
Cerberus - glued together GPUs
Mercury - Some cool high end air cooling design/fans
Poseidon - Liquid cooling
Scylla - additional display outputs
And on Box, you would have art combination. Like Poseidon fighting Cerberus.
If it was just about one cool name, I would pick Nemesis and F* y'all.
RzrTrek
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#5549013 Posted on: 05/22/2018 11:27 AM
https://www.overclock3d.net/news/gpu-displays/asus-arez-brand-isn-t-dead---tech-press-fooled-by-fake-twitter-account/1 confusing to say the least?
https://www.overclock3d.net/news/gpu-displays/asus-arez-brand-isn-t-dead---tech-press-fooled-by-fake-twitter-account/1 confusing to say the least?
Hilbert Hagedoorn
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Don Vito Corleone
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#5549024 Posted on: 05/22/2018 11:45 AM
Definitely, I have updated our news item with a warning it could be a fake twitter account. Meanwhile, I send an email to ASUS to get some confirmation on AREZ.
confusing to say the least?
Definitely, I have updated our news item with a warning it could be a fake twitter account. Meanwhile, I send an email to ASUS to get some confirmation on AREZ.
cowie
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Posts: 13198
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#5549025 Posted on: 05/22/2018 11:48 AM
no worries asus went out to cosco and got lots of baby bottles
now if only msi would have an amd box art contest, that would at least distract the babies like a piece of yarn
https://www.overclock3d.net/news/gpu-displays/asus-arez-brand-isn-t-dead---tech-press-fooled-by-fake-twitter-account/1 confusing to say the least?
no worries asus went out to cosco and got lots of baby bottles
now if only msi would have an amd box art contest, that would at least distract the babies like a piece of yarn
KissSh0t
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#5549026 Posted on: 05/22/2018 11:49 AM
Darn, now I feel bad about linking you that..
Definitely, I have updated our news item with a warning it could be a fake twitter account. Meanwhile, I send an email to ASUS to get some confirmation on AREZ.
Darn, now I feel bad about linking you that..
Click here to post a comment for this news story on the message forum.
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So everybody happy now again?