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Guru3D.com » News » ASUS Rolls Back AREZ to ROG ? Nope, not at all (updated content)

ASUS Rolls Back AREZ to ROG ? Nope, not at all (updated content)

by Hilbert Hagedoorn on: 05/22/2018 07:56 AM | source: | 40 comment(s)
ASUS Rolls Back AREZ to ROG ? Nope, not at all (updated content)

The GPP (partner program) has been a lot of bad press for Nvidia, so much that they canceled the program a week or two ago. Amidst them rolling out the new program updates, some AIB and AIC partners made changes and created separate lines and brands for their Radeon cards.

Among them recently MSI with their new Mech 2 series. The biggest announcement, however, was ASUS with a large press release stating they made changes to their graphics card lineup and move Radeon graphics cards towards the new AREZ product line while removing them from the ROG line. 

  

  

Well, as stated, after all criticism,  NVIDIA ended GPP two weeks ago. And some board partners were already ready with moving and changing their products lines, so what now? When I checked my mailbox this morning it looked like ASUS would be the first, rolling the branding back like a bad Windows install with the restore button. See, on Twitter yesterday a post was tweeted on the account: ASUS_AREZ, claiming the separated AREZ Radeon graphics cards is part of history as you can see above (BTW thanks, KissSh0t for the news submitted). However, after looking into it, it simply looked like the twitter account where this was posted, could/would be a fake one. Today we've been trying to get some information from ASUS and after a phone call with ASUS it was confirmed, the Twitter account indeed is a fake. ASUS HQ took action today and had Twitter suspend that account (which now is disabled). ASUS at this time has no further comments on the AREZ product line. Once anything should change we'll be informed, but the AREZ branding is here to stay, well at least for now that is.

  



ASUS Rolls Back AREZ to ROG ? Nope, not at all (updated content)




« Acer Ships Notebooks with Amazon Alexa · ASUS Rolls Back AREZ to ROG ? Nope, not at all (updated content) · Intel and Micron Announces Industry First QLC 3D NAND »

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fantaskarsef
Senior Member



Posts: 14161
Joined: 2014-07-21

#5548934 Posted on: 05/22/2018 07:52 AM
So everybody happy now again?

Venix
Senior Member



Posts: 2866
Joined: 2016-08-01

#5548951 Posted on: 05/22/2018 09:10 AM
So everybody happy now again?

Now.... why i get the feeling that some people will petition to bring arez back ? :p

BlueRay
Senior Member



Posts: 278
Joined: 2015-11-18

#5548952 Posted on: 05/22/2018 09:11 AM
Good they killed that monstrosity before it laid any eggs.
I miss the days when Nvidia tried to improve and release better products instead of planning how to screw everyone with monopolistic shady tactics.

Fox2232
Senior Member



Posts: 11808
Joined: 2012-07-20

#5548953 Posted on: 05/22/2018 09:18 AM
Now.... why i get the feeling that some people will petition to bring arez back ? :p

Probably some fools. As written before, quick reversal of all those actions each AIB did shows exactly what GPP was meant to do.

AIBs rolled it back to protect their PR.

fantaskarsef
Senior Member



Posts: 14161
Joined: 2014-07-21

#5548955 Posted on: 05/22/2018 09:25 AM
Now.... why i get the feeling that some people will petition to bring arez back ? :p


Why not? It wasn't the worst brand... at least people could connect something with it, not "Aorus"... Arez referrs to the kickass Greek god of war and murder who just happens to be the best among warriors ;)

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