With the graphics card shortages, we can only assume that GeForce NOW is getting more popular. GFN is NVIDIAs cloud game streaming service. Up to now, you could game free for one hour or make use of a subscription of 4.99 USD per month.

It was bound to happen at one point, but NVIDIA has shuffled around things a bit and marketed the subscription service to a 'premium priority' one; however, it doubled up the price towards 9.99 USD per month. Annual plans cost $100/year. The Priority membership offers faster access to cloud gaming servers, longer gaming sessions, and ray-tracing, and DLSS support.  Existing subscribers have been moved to a Founders plan, which has the same features as Priority. As long as their account stays in good standing and they don’t pause their plan, they can keep paying $5/month for life.

Aside from the tense change in price, Nvidia also published some improvements to the GeForce Now service, coming with an update to version 2.0.28, which is rolling out now. One of those is a new V-sync technology that synchronizes frame rates on the server at 60 or 59.94 frames per second to match your display, thus reducing stutter and latency in games that support this. Additionally, there's a new de-jitter technology aimed at improving performance on less reliable networks.