AMD Ryzen 5 5600 review
PowerColor RX 6650 XT Hellhound White review
FSP Hydro PTM Pro (1200W PSU) review
ASUS ROG Radeon RX 6750 XT STRIX review
AMD FidelityFX Super Resolution 2.0 - preview
Sapphire Radeon RX 6650 XT Nitro+ review
Sapphire Radeon RX 6950 XT Sapphire Nitro+ Pure review
Sapphire Radeon RX 6750 XT Nitro+ review
MSI Radeon RX 6950 XT Gaming X TRIO review
MSI Radeon RX 6750 XT Gaming X TRIO review
NVIDIA CEO comments on GeForce Partner Program
Nvidia recently held a conference call on their latest financial results, one person in the call was Jen-Hsung Huang, and he is the CEO of Nvidia. He was asked about the cancellation of the Geforce Partner Program in relation to how Nvidia came to that decision and what the possible implications are on market share.
Jen-Hsung Huang 'The majority of the ecosystem embraced it, but some people hated it'. In his believe one gaming brand (say ROG) per videocard brand (NVIDIA) would be more transparent. More graphics cards series (Gaming / ROG / AMD/ NVIDIA) and brands under one label (ROG) would be less transparent. Have a read on his reaction below as spotted by our colleagues from HWI. It's a comment, albeit a small one:
Toshiya Hari - Goldman Sachs & Co. LLC
Great. Thank you so much. Jensen, I had a question regarding your decision to pull the plug on your GeForce Partner Program. I think most of us read your blog from last Friday. I think it was, so we understand the basic background. But if you can describe what led to this decision and perhaps talk a little bit about the potential implications, if any, in terms of your ability to compete or gain share. That will be really helpful. Thank you so much.
Jen-Hsun Huang - NVIDIA Corp.
Yeah. Thanks for your question, Toshiya. At the core, the program was about making
sure that gamers who buy graphics cards knows exactly the GPU brand that's inside. And the reason for that is because, we want gamers to – the gaming experience of a graphics card depends so much on the GPU that is chosen.
And we felt that using one gaming brand, a graphics card brand, and interchanging the GPU underneath causes it to be less – causes it to be more opaque and less transparent for a gamer to choose the GPU brand that they wanted. And most of the ecosystem loved it. And some of the people really disliked it.
And so instead of all that distraction, we're doing so well. And we're going to continue to help the gamers choose the graphics cards, like we always have, and things will sort out. And so we decided to pull the plug because the distraction was unnecessary and we have too much good stuff to go do.
Nvidia cautious that possible cryptocurrency demand might drop - 03/13/2018 11:04 AM
GPU demand from the cryptocurrency mining industry is showing signs of slowdown recently and Nvidia has started taking measures to minimize possible damage, according to some market sources, reports d...
NVIDIA Collaborates with Activision and Bungie to Bring / Bundle Destiny 2 to PC - 06/14/2017 07:37 AM
NVIDIA, Activision and Bungie, creators of the award-winning Destiny game franchise, today announced they are partnering to bring the Destiny franchise to PC for the first time with the much-anticipat...
NVIDIA CEO Keynote at GTC 2017 Watch it Here (ended) - 05/10/2017 05:45 PM
In about 15 minutes NVIDIA will hold a keynote about: Intelligent Video Analytics, Intelligent Machines and IoT, Self-Driving Cars, Virtual Reality and Augmented Reality, Data Center and Cloud Computi...
Nvidia Confirms Shield Pro-console with 500GB - 05/21/2015 04:05 PM
An Nvidia employee has confirmed a Pro edition of Nvidia's streaming Shield Console, to be released in May close to Computex. The console will come with Android TV in the Pro as a normal version wit...
Nvidia CEO Jen-Hsun Huang Blogs about GTX 970 - 02/24/2015 08:50 PM
CEO and Founder of NVidia Jen-Hsun Huang has written a post on Nvidia's blog regarding the GeForc GTX 970. It is quite unusual for a CEO to do this, so I'll just leave it for you to read. After th...
cowie
Senior Member
Posts: 13276
Joined: 2005-03-30
Senior Member
Posts: 13276
Joined: 2005-03-30
#5546911 Posted on: 05/15/2018 02:01 PM
not for nothing but amd should just run with gpp now.
I would think it could help them the most they really need a adverting blitz with new named lines on aibs with "new" cards.
not for nothing but amd should just run with gpp now.
I would think it could help them the most they really need a adverting blitz with new named lines on aibs with "new" cards.
H83
Senior Member
Posts: 3865
Joined: 2009-09-08
Senior Member
Posts: 3865
Joined: 2009-09-08
#5546914 Posted on: 05/15/2018 02:04 PM
Those clueless consumers are directed immediately to systems with Intel and Nvidia parts because they are considered the "best"!!!... At least that´s how it works here in Portugal... And in other countries i suppose.
So Nvidia doesn´t need to worry about improving the actual situation of gaming brands because the current situation works perfectly in their favor...
Sadly there are a lot of clueless consumers who dont know much about PC hardware and who may be swayed by a store clerk to buy one brand over the other simply due to the stores stock situation. They may not even be capable of installing any components and ask the store or someone else to do it for them. Some may have a vague impression in their minds that MSI Gaming X is a hot product regardless if AMD or Nvidia and that may be the main influencing factor. This happens with other hi-tech products as well. Not saying thats the real reason for GPP, as I also said in my post (which you seemed to overlook) that Nvidia could also likely be doing this hurt AMDs market presence.
Those clueless consumers are directed immediately to systems with Intel and Nvidia parts because they are considered the "best"!!!... At least that´s how it works here in Portugal... And in other countries i suppose.
So Nvidia doesn´t need to worry about improving the actual situation of gaming brands because the current situation works perfectly in their favor...
moeppel
Senior Member
Posts: 153
Joined: 2015-06-30
Senior Member
Posts: 153
Joined: 2015-06-30
#5546923 Posted on: 05/15/2018 02:17 PM
Mostly because questionable and more than likely illegal business practices are just that: Illegal.
If Nvidia truly thought their GPP was fantastic, consumer friendly and more than anything, legal, they'd not have scraped the project over 'lies, defarmation and misinformation'. Kyle apparently single handedly brought GPP to its knees, going by Nvidia's GPP closure statement.
Actually, while on the subject of preaching and shouting transparency Nvidia could've kicked it off by introducing a GTX 1055 / 1060 / 1065 as the transparancy provided on a 1060 3GB vs. 6GB implies it was only a difference of VRAM. One can only wonder what we will get if there's truly a (cut down) 1070 arriving as a third 1060 variant.
P.S: I'm well aware of the RX 560(D) fiasco and my opinion on that isn't any different than the 1060's case - or the 1030's for that matter.
If all gamers are smart enough to buy the correct cards regardless of branding, then why do people care that AMD cards are getting rebranded?
Mostly because questionable and more than likely illegal business practices are just that: Illegal.
If Nvidia truly thought their GPP was fantastic, consumer friendly and more than anything, legal, they'd not have scraped the project over 'lies, defarmation and misinformation'. Kyle apparently single handedly brought GPP to its knees, going by Nvidia's GPP closure statement.
Actually, while on the subject of preaching and shouting transparency Nvidia could've kicked it off by introducing a GTX 1055 / 1060 / 1065 as the transparancy provided on a 1060 3GB vs. 6GB implies it was only a difference of VRAM. One can only wonder what we will get if there's truly a (cut down) 1070 arriving as a third 1060 variant.
P.S: I'm well aware of the RX 560(D) fiasco and my opinion on that isn't any different than the 1060's case - or the 1030's for that matter.
Kaarme
Senior Member
Posts: 2894
Joined: 2013-03-10
Senior Member
Posts: 2894
Joined: 2013-03-10
#5546925 Posted on: 05/15/2018 02:23 PM
Because the card manufacturers didn't do it voluntarily. They were going to do it because Nvidia was blackmailing them. That should be the damning observation. Things might be different in Huang's home country, but over here blackmailing is a crime, and I don't view it favourably.
Even if the cardboard boxes were totally different with not a single same word shared by them, the clerks would still be doing their recommendations all the same to those customers who don't know beforehand what they are looking for. If the PC hardware store employees can't tell Nvidia and AMD from each other... I think the shop manager would have some teaching work to do in that case. Or even quote Trump and fire the employee.
The boxes and the cards looked similar because they were both carrying similar visual design and cooling solutions. That was so that Brand A would be different from Brand B. Brand A might be using both Nvidia and AMD, but that doesn't matter to Brand A as long as both sell. They are only competing with Brand B, C, D, E, etc. and trying to be different enough so that customers would choose them. Nvidia, however, told Brand A to compete with itself and waste its own money doing so.
I didn't overlook anything, I only concentrated on the unrealistic alternative you listed. Why would I mention the realistic one? There's nothing to correct there.
The most damning observation re GPP that I have yet seen. 
Because the card manufacturers didn't do it voluntarily. They were going to do it because Nvidia was blackmailing them. That should be the damning observation. Things might be different in Huang's home country, but over here blackmailing is a crime, and I don't view it favourably.
Sadly there are a lot of clueless consumers who dont know much about PC hardware and who may be swayed by a store clerk to buy one brand over the other simply due to the stores stock situation. They may not even be capable of installing any components and ask the store or someone else to do it for them. Some may have a vague impression in their minds that MSI Gaming X is a hot product regardless if AMD or Nvidia and that may be the main influencing factor. This happens with other hi-tech products as well. Not saying thats the real reason for GPP, as I also said in my post (which you seemed to overlook) that Nvidia could also likely be doing this hurt AMDs market presence.
Even if the cardboard boxes were totally different with not a single same word shared by them, the clerks would still be doing their recommendations all the same to those customers who don't know beforehand what they are looking for. If the PC hardware store employees can't tell Nvidia and AMD from each other... I think the shop manager would have some teaching work to do in that case. Or even quote Trump and fire the employee.
The boxes and the cards looked similar because they were both carrying similar visual design and cooling solutions. That was so that Brand A would be different from Brand B. Brand A might be using both Nvidia and AMD, but that doesn't matter to Brand A as long as both sell. They are only competing with Brand B, C, D, E, etc. and trying to be different enough so that customers would choose them. Nvidia, however, told Brand A to compete with itself and waste its own money doing so.
I didn't overlook anything, I only concentrated on the unrealistic alternative you listed. Why would I mention the realistic one? There's nothing to correct there.
Click here to post a comment for this news story on the message forum.
Senior Member
Posts: 11154
Joined: 2004-05-10
The most damning observation re GPP that I have yet seen.