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NVIDIA CEO comments on GeForce Partner Program
Nvidia recently held a conference call on their latest financial results, one person in the call was Jen-Hsung Huang, and he is the CEO of Nvidia. He was asked about the cancellation of the Geforce Partner Program in relation to how Nvidia came to that decision and what the possible implications are on market share.
Jen-Hsung Huang 'The majority of the ecosystem embraced it, but some people hated it'. In his believe one gaming brand (say ROG) per videocard brand (NVIDIA) would be more transparent. More graphics cards series (Gaming / ROG / AMD/ NVIDIA) and brands under one label (ROG) would be less transparent. Have a read on his reaction below as spotted by our colleagues from HWI. It's a comment, albeit a small one:
Toshiya Hari - Goldman Sachs & Co. LLC
Great. Thank you so much. Jensen, I had a question regarding your decision to pull the plug on your GeForce Partner Program. I think most of us read your blog from last Friday. I think it was, so we understand the basic background. But if you can describe what led to this decision and perhaps talk a little bit about the potential implications, if any, in terms of your ability to compete or gain share. That will be really helpful. Thank you so much.
Jen-Hsun Huang - NVIDIA Corp.
Yeah. Thanks for your question, Toshiya. At the core, the program was about making
sure that gamers who buy graphics cards knows exactly the GPU brand that's inside. And the reason for that is because, we want gamers to – the gaming experience of a graphics card depends so much on the GPU that is chosen.
And we felt that using one gaming brand, a graphics card brand, and interchanging the GPU underneath causes it to be less – causes it to be more opaque and less transparent for a gamer to choose the GPU brand that they wanted. And most of the ecosystem loved it. And some of the people really disliked it.
And so instead of all that distraction, we're doing so well. And we're going to continue to help the gamers choose the graphics cards, like we always have, and things will sort out. And so we decided to pull the plug because the distraction was unnecessary and we have too much good stuff to go do.
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alanm
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#5546879 Posted on: 05/15/2018 01:21 PM
If someone can't tell those two apart then that person has no business entering a PC hardware store and even less business opening a PC case and trying to install anything.
Sadly there are a lot of clueless consumers who dont know much about PC hardware and who may be swayed by a store clerk to buy one brand over the other simply due to the stores stock situation. They may not even be capable of installing any components and ask the store or someone else to do it for them. Some may have a vague impression in their minds that MSI Gaming X is a hot product regardless if AMD or Nvidia and that may be the main influencing factor. This happens with other hi-tech products as well. Not saying thats the real reason for GPP, as I also said in my post (which you seemed to overlook) that Nvidia could also likely be doing this hurt AMDs market presence.
If someone can't tell those two apart then that person has no business entering a PC hardware store and even less business opening a PC case and trying to install anything.
Sadly there are a lot of clueless consumers who dont know much about PC hardware and who may be swayed by a store clerk to buy one brand over the other simply due to the stores stock situation. They may not even be capable of installing any components and ask the store or someone else to do it for them. Some may have a vague impression in their minds that MSI Gaming X is a hot product regardless if AMD or Nvidia and that may be the main influencing factor. This happens with other hi-tech products as well. Not saying thats the real reason for GPP, as I also said in my post (which you seemed to overlook) that Nvidia could also likely be doing this hurt AMDs market presence.
Netherwind
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#5546880 Posted on: 05/15/2018 01:22 PM
Doesn't matter what we say or how clearly we see through the lies, they'll never admit doing anything wrong. So best is just to move along.
Doesn't matter what we say or how clearly we see through the lies, they'll never admit doing anything wrong. So best is just to move along.
Denial
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Posts: 12788
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#5546882 Posted on: 05/15/2018 01:23 PM
If all gamers are smart enough to buy the correct cards regardless of branding, then why do people care that AMD cards are getting rebranded?
If all gamers are smart enough to buy the correct cards regardless of branding, then why do people care that AMD cards are getting rebranded?
cowie
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Posts: 13235
Joined: 2005-03-30
#5546884 Posted on: 05/15/2018 01:25 PM
nobody has a business here so its ok if they look that close.
2 brands packaging that close is almost deceptive marketing by some aibs
there is a lot of white bread on the market not too many packages look the same ir even close to the 2 boxes you posted.
now you have only TWO that's right TWO dgpu makers and they look that close?
yeah yeah it hurts your choice that's right ....cry baby trolls
That pic gives a lot of weight to Huangs argument. Whether that was the real reason for GPP or not may be debatable. But to edge out AMD from recognizable gaming brands to further weaken their market presence also sounds like something Nvidia (or Intel) would do.
nobody has a business here so its ok if they look that close.
2 brands packaging that close is almost deceptive marketing by some aibs
there is a lot of white bread on the market not too many packages look the same ir even close to the 2 boxes you posted.
now you have only TWO that's right TWO dgpu makers and they look that close?
yeah yeah it hurts your choice that's right ....cry baby trolls
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Must think gamers are seriously color blind so much that they can not tell which brand of GPU they're buying....!?!
Yeah...... "I believe them.....!.!.!.!" HAHAHAHAHAHAHAHAH WOW. ....!.!?!!.!?!