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NVIDIA CEO comments on GeForce Partner Program
Nvidia recently held a conference call on their latest financial results, one person in the call was Jen-Hsung Huang, and he is the CEO of Nvidia. He was asked about the cancellation of the Geforce Partner Program in relation to how Nvidia came to that decision and what the possible implications are on market share.
Jen-Hsung Huang 'The majority of the ecosystem embraced it, but some people hated it'. In his believe one gaming brand (say ROG) per videocard brand (NVIDIA) would be more transparent. More graphics cards series (Gaming / ROG / AMD/ NVIDIA) and brands under one label (ROG) would be less transparent. Have a read on his reaction below as spotted by our colleagues from HWI. It's a comment, albeit a small one:
Toshiya Hari - Goldman Sachs & Co. LLC
Great. Thank you so much. Jensen, I had a question regarding your decision to pull the plug on your GeForce Partner Program. I think most of us read your blog from last Friday. I think it was, so we understand the basic background. But if you can describe what led to this decision and perhaps talk a little bit about the potential implications, if any, in terms of your ability to compete or gain share. That will be really helpful. Thank you so much.
Jen-Hsun Huang - NVIDIA Corp.
Yeah. Thanks for your question, Toshiya. At the core, the program was about making
sure that gamers who buy graphics cards knows exactly the GPU brand that's inside. And the reason for that is because, we want gamers to – the gaming experience of a graphics card depends so much on the GPU that is chosen.
And we felt that using one gaming brand, a graphics card brand, and interchanging the GPU underneath causes it to be less – causes it to be more opaque and less transparent for a gamer to choose the GPU brand that they wanted. And most of the ecosystem loved it. And some of the people really disliked it.
And so instead of all that distraction, we're doing so well. And we're going to continue to help the gamers choose the graphics cards, like we always have, and things will sort out. And so we decided to pull the plug because the distraction was unnecessary and we have too much good stuff to go do.
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fantaskarsef
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Joined: 2014-07-21
Senior Member
Posts: 12522
Joined: 2014-07-21
#5547152 Posted on: 05/16/2018 08:28 AM
Nothing wrong with wanting. I would personally read it too. (Even while there may be like 90% legal stuff without any real informative value.)
And you are right that AIBs did not admit that their actions were due to GPP. But their quick reversal of action and plans once connection was mentioned and GPP scrapped...
And I think you should not call it hear-say. At least not things which GN guy said in that YT video. (if you meant that) Because he did claim that he only spoke of things he got directly from communication with AIB's people and consider solid.
So, he was either saying truth or he lied. I have no problem if you think that what he said is just made up BS. It is opinion about GN credibility.
But it is not hearsay. Otherwise anyone could call Hilbert's information obtained via email communication as "yet another hearsay." And that would be wrong.
Edit: And I think GPP was scrapped exactly because nVidia did not want anyone in public to see those contracts. This ending up in some court, and information pulled + dissected by tech sites...
For 2 months GPP is being discussed, and it shined bad light without even knowing tip of an iceberg. While I think that GPP was meant to cause harm to AMD. I think too that there may be statements which originally meant no harm, but upon closer look, they may prove to be much worse PR nightmare.
Well, with hear-say I definitely didn't think about somebody's YT video which I haven't seen, I was meaning it in a more law-orientated way of saying it. Hear-say might still be proof in terms of the law if it aids to the picture and other, substantial evidence, framing the picture already painted.
Yes I too think they didn't want anybody to read the contracts, I'm fairly sure they made them sign NDAs before even giving them to the manufacturers. That's why I'd want to see them, to know if e.g. the board partners could choose to either form a new brand for NV or if they have to use their main brand (which would, imho, take a bit of blame off of NV and towards their GPP partners), what real advantages they could have gotten in terms of marketing, etc.
I honestly didn't think it was meant to hurt AMD, but in the first place, to strengthen NV's stand, agains their only competitor who happens to be AMD. So generally, it was anti-competitive in a way of strengthening their own position, to the disadvantage of anybody else out there, being only AMD though. If Intel later might join the dGPU market, they might have found themselves in the same situation as AMD, for that matter, being forced into any other brand naming schemes with the manufacturers, etc.
Schrodinger's Customer - simultaneously smart enough to know the difference between RX Vega and Geforce GTX but stupid enough to not know the difference between ROG and AREZ.
BEST. FING. POST.
I wish I could use this as a signature.
Nothing wrong with wanting. I would personally read it too. (Even while there may be like 90% legal stuff without any real informative value.)
And you are right that AIBs did not admit that their actions were due to GPP. But their quick reversal of action and plans once connection was mentioned and GPP scrapped...
And I think you should not call it hear-say. At least not things which GN guy said in that YT video. (if you meant that) Because he did claim that he only spoke of things he got directly from communication with AIB's people and consider solid.
So, he was either saying truth or he lied. I have no problem if you think that what he said is just made up BS. It is opinion about GN credibility.
But it is not hearsay. Otherwise anyone could call Hilbert's information obtained via email communication as "yet another hearsay." And that would be wrong.
Edit: And I think GPP was scrapped exactly because nVidia did not want anyone in public to see those contracts. This ending up in some court, and information pulled + dissected by tech sites...
For 2 months GPP is being discussed, and it shined bad light without even knowing tip of an iceberg. While I think that GPP was meant to cause harm to AMD. I think too that there may be statements which originally meant no harm, but upon closer look, they may prove to be much worse PR nightmare.
Well, with hear-say I definitely didn't think about somebody's YT video which I haven't seen, I was meaning it in a more law-orientated way of saying it. Hear-say might still be proof in terms of the law if it aids to the picture and other, substantial evidence, framing the picture already painted.
Yes I too think they didn't want anybody to read the contracts, I'm fairly sure they made them sign NDAs before even giving them to the manufacturers. That's why I'd want to see them, to know if e.g. the board partners could choose to either form a new brand for NV or if they have to use their main brand (which would, imho, take a bit of blame off of NV and towards their GPP partners), what real advantages they could have gotten in terms of marketing, etc.
I honestly didn't think it was meant to hurt AMD, but in the first place, to strengthen NV's stand, agains their only competitor who happens to be AMD. So generally, it was anti-competitive in a way of strengthening their own position, to the disadvantage of anybody else out there, being only AMD though. If Intel later might join the dGPU market, they might have found themselves in the same situation as AMD, for that matter, being forced into any other brand naming schemes with the manufacturers, etc.
Schrodinger's Customer - simultaneously smart enough to know the difference between RX Vega and Geforce GTX but stupid enough to not know the difference between ROG and AREZ.
BEST. FING. POST.
I wish I could use this as a signature.
joe smith
Junior Member
Posts: 1
Joined: 2018-06-11
Junior Member
Posts: 1
Joined: 2018-06-11
#5555962 Posted on: 06/11/2018 07:15 PM
They are liers. they never admitted what wrong they have done. right now I am using GeForce GTX 1050 Ti but recently while I am playing games my screen is turned black sometimes. So I have contacted netgear router support usa and after they heard my complain they told me that the problem is on GPU. But I don't have enough money to buy a new one. Tell me what will I do.
They are liers. they never admitted what wrong they have done. right now I am using GeForce GTX 1050 Ti but recently while I am playing games my screen is turned black sometimes. So I have contacted netgear router support usa and after they heard my complain they told me that the problem is on GPU. But I don't have enough money to buy a new one. Tell me what will I do.
Fox2232
Senior Member
Posts: 11809
Joined: 2012-07-20
Senior Member
Posts: 11809
Joined: 2012-07-20
#5556086 Posted on: 06/11/2018 10:49 PM
LOL, sorry... LOL again...
Unbelievable...
Rly!
They are liers. they never admitted what wrong they have done. right now I am using GeForce GTX 1050 Ti but recently while I am playing games my screen is turned black sometimes. So I have contacted netgear router support usa and after they heard my complain they told me that the problem is on GPU. But I don't have enough money to buy a new one. Tell me what will I do.
LOL, sorry... LOL again...
Unbelievable...
Rly!
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Joined: 2014-06-15
I understand, gangsters and extortion go hand in hand.