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Nvidia CEO Jen-Hsun Huang Blogs about GTX 970
CEO and Founder of NVidia Jen-Hsun Huang back in 1993 has written a post on Nvidia's blog regarding the GeForce GTX 970. It is quite unusual for a CEO to do this, so I'll just leave it for you to read. After the break you can read his post.
Hey everyone,
Some of you are disappointed that we didn’t clearly describe the segmented memory of GeForce GTX 970 when we launched it. I can see why, so let me address it.
We invented a new memory architecture in Maxwell. This new capability was created so that reduced-configurations of Maxwell can have a larger framebuffer – i.e., so that GTX 970 is not limited to 3GB, and can have an additional 1GB.
GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970 and our software engineers can keep less frequently used data in the 512MB segment.
Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch.
Since then, Jonah Alben, our senior vice president of hardware engineering, provided a technical description of the design, which was captured well by several editors.
Instead of being excited that we invented a way to increase memory of the GTX 970 from 3GB to 4GB, some were disappointed that we didn’t better describe the segmented nature of the architecture for that last 1GB of memory.
This is understandable. But, let me be clear: Our only intention was to create the best GPU for you. We wanted GTX 970 to have 4GB of memory, as games are using more memory than ever.
The 4GB of memory on GTX 970 is used and useful to achieve the performance you are enjoying. And as ever, our engineers will continue to enhance game performance that you can regularly download using GeForce Experience.
This new feature of Maxwell should have been clearly detailed from the beginning.
We won’t let this happen again. We’ll do a better job next time.
Jen-Hsun
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Loophole35
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#5019352 Posted on: 02/24/2015 08:21 PM
Introducing Nvidia marketing's new "feature"
Introducing Nvidia marketing's new "feature"
NoOne
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#5019353 Posted on: 02/24/2015 08:22 PM
Nice pile of bull****.. now i hope they will be sued to death, before this law suit seemed just "good move" not it seems like "only available option" for such arrogant b****s like them.. Now i feel sorry for giving them money...
DOWN ON YOUR KNEES PEASANTS 3,5 GB IS A GREAT FEATURE, THANKS TO NVIDIA!!! HURRAY!!!
Nice pile of bull****.. now i hope they will be sued to death, before this law suit seemed just "good move" not it seems like "only available option" for such arrogant b****s like them.. Now i feel sorry for giving them money...
DOWN ON YOUR KNEES PEASANTS 3,5 GB IS A GREAT FEATURE, THANKS TO NVIDIA!!! HURRAY!!!
k3vst3r
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#5019354 Posted on: 02/24/2015 08:23 PM
You couldn't make this up
You couldn't make this up
glitch203
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#5019356 Posted on: 02/24/2015 08:25 PM
Keep digging
Keep digging
CalculuS
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#5019357 Posted on: 02/24/2015 08:26 PM
Hes saying they literally crippled the bandwith on the last 512mb just to give it more than 3GB memory?
I don't know who made this decision but they should have just went with more ROP's and SMM.
Hes saying they literally crippled the bandwith on the last 512mb just to give it more than 3GB memory?
I don't know who made this decision but they should have just went with more ROP's and SMM.
moab600
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#5019358 Posted on: 02/24/2015 08:27 PM
i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...
i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...
Loophole35
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#5019359 Posted on: 02/24/2015 08:27 PM
Hes saying they literally crippled the bandwith on the last 512mb just to give it more than 3GB memory?
I don't know who made this decision but they should have just went with more ROP's and SMM.
That card is available it's called the 980.
Hes saying they literally crippled the bandwith on the last 512mb just to give it more than 3GB memory?
I don't know who made this decision but they should have just went with more ROP's and SMM.
That card is available it's called the 980.
Denial
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#5019361 Posted on: 02/24/2015 08:30 PM
I don't. I think Nvidia's PR sucks, I think he shouldn't have posted this. But the guy is pretty good at running a company and he cares a lot about gaming and the culture and everything. I think he's good.
Yeah.
I mean, even if Nvidia did go into this thinking the 1GB extra is a feature and yadadada, he should not have wrote this after it blew up. It's a really ****ty PR move and I wouldn't be surprised if the blog was taken down.
i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...
I don't. I think Nvidia's PR sucks, I think he shouldn't have posted this. But the guy is pretty good at running a company and he cares a lot about gaming and the culture and everything. I think he's good.
That card is available it's called the 980.
Yeah.
I mean, even if Nvidia did go into this thinking the 1GB extra is a feature and yadadada, he should not have wrote this after it blew up. It's a really ****ty PR move and I wouldn't be surprised if the blog was taken down.
CalculuS
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#5019363 Posted on: 02/24/2015 08:31 PM
I just had a brainfart.
But still they should have made it with just 3GB memory. Wouldn't have mattered really all that much.
That card is available it's called the 980.
I just had a brainfart.
But still they should have made it with just 3GB memory. Wouldn't have mattered really all that much.
Denial
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#5019364 Posted on: 02/24/2015 08:32 PM
I just had a brainfart.
But still they should have made it with just 3GB memory. Wouldn't have mattered really all that much.
It's a tradeoff and it depends on how well Nvidia's driver handles the .5GB cache. If the heuristics are good, or get better -- then it essentially should behave like a 4GB card with very little stutter above the 3.5GB mark. If it doesn't then it behaves like a 3.5GB card. The alternative was to create a 3GB card. At least here Nvidia has the chance of improving their driver and what they do with the .5GB partition.
I just had a brainfart.
But still they should have made it with just 3GB memory. Wouldn't have mattered really all that much.
It's a tradeoff and it depends on how well Nvidia's driver handles the .5GB cache. If the heuristics are good, or get better -- then it essentially should behave like a 4GB card with very little stutter above the 3.5GB mark. If it doesn't then it behaves like a 3.5GB card. The alternative was to create a 3GB card. At least here Nvidia has the chance of improving their driver and what they do with the .5GB partition.
rflair
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#5019370 Posted on: 02/24/2015 08:42 PM
GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970.
Using this 'design' they could have made the GTX 970 4.5GB or maybe an even 5GB.
GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970.
Using this 'design' they could have made the GTX 970 4.5GB or maybe an even 5GB.
Redemption80
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#5019371 Posted on: 02/24/2015 08:43 PM
They would of been better off creating a 3gb card, but probably realised people like myself skipped the 780 for that reason.
Mistake or not I do think people are owed more than a sorry, I know i could have gotten a refund if i wanted one, but don't think everyone had that choice.
They would of been better off creating a 3gb card, but probably realised people like myself skipped the 780 for that reason.
Mistake or not I do think people are owed more than a sorry, I know i could have gotten a refund if i wanted one, but don't think everyone had that choice.
sykozis
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#5019375 Posted on: 02/24/2015 08:46 PM
He's not only the CEO....he's also the Founder of NVidia as well.
He's also a former AMD employee....
They should have just made it a 3.5GB card and avoided all this mess.....
i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...
He's not only the CEO....he's also the Founder of NVidia as well.
He's also a former AMD employee....
Using this 'design' they could have made the GTX 970 4.5GB or maybe an even 5GB.
They should have just made it a 3.5GB card and avoided all this mess.....
DesGaizu
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#5019376 Posted on: 02/24/2015 08:49 PM
GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design
This is a good design
good design
Click here to post a comment for this news story on the message forum.
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Oh jesus christ, Nvidia marketing is so god damn stupid. He's seriously trying to spin it as a feature now? He shouldn't have said anything and just let it be water under the bridge.