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Guru3D.com » News » Nvidia CEO Jen-Hsun Huang Blogs about GTX 970

Nvidia CEO Jen-Hsun Huang Blogs about GTX 970

by Hilbert Hagedoorn on: 02/24/2015 08:50 PM | source: | 216 comment(s)
Nvidia CEO Jen-Hsun Huang Blogs about GTX 970

CEO and Founder of NVidia Jen-Hsun Huang back in 1993 has written a post on Nvidia's blog regarding the GeForce GTX 970. It is quite unusual for a CEO to do this, so I'll just leave it for you to read. After the break you can read his post.

 
 

Hey everyone,

Some of you are disappointed that we didn’t clearly describe the segmented memory of GeForce GTX 970 when we launched it. I can see why, so let me address it.

We invented a new memory architecture in Maxwell. This new capability was created so that reduced-configurations of Maxwell can have a larger framebuffer – i.e., so that GTX 970 is not limited to 3GB, and can have an additional 1GB.

GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970 and our software engineers can keep less frequently used data in the 512MB segment.

Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch.

Since then, Jonah Alben, our senior vice president of hardware engineering, provided a technical description of the design, which was captured well by several editors. 

Instead of being excited that we invented a way to increase memory of the GTX 970 from 3GB to 4GB, some were disappointed that we didn’t better describe the segmented nature of the architecture for that last 1GB of memory.

This is understandable. But, let me be clear: Our only intention was to create the best GPU for you. We wanted GTX 970 to have 4GB of memory, as games are using more memory than ever.

The 4GB of memory on GTX 970 is used and useful to achieve the performance you are enjoying. And as ever, our engineers will continue to enhance game performance that you can regularly download using GeForce Experience.

This new feature of Maxwell should have been clearly detailed from the beginning.

We won’t let this happen again. We’ll do a better job next time.

Jen-Hsun

 

 







« SilverStone’s Tundra TD02-E / TD03-E liquid coolers · Nvidia CEO Jen-Hsun Huang Blogs about GTX 970 · GTA5 for PC Gets Delayed to April 14th 2015 »

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Denial
Senior Member



Posts: 13805
Joined: 2004-05-16

#5019346 Posted on: 02/24/2015 08:10 PM
Oh jesus christ, Nvidia marketing is so god damn stupid. He's seriously trying to spin it as a feature now? He shouldn't have said anything and just let it be water under the bridge.

Loophole35
Senior Member



Posts: 9800
Joined: 2011-09-21

#5019352 Posted on: 02/24/2015 08:21 PM


Introducing Nvidia marketing's new "feature"

NoOne
Member



Posts: 73
Joined: 2015-02-22

#5019353 Posted on: 02/24/2015 08:22 PM
Nice pile of bull****.. now i hope they will be sued to death, before this law suit seemed just "good move" not it seems like "only available option" for such arrogant b****s like them.. Now i feel sorry for giving them money...

DOWN ON YOUR KNEES PEASANTS 3,5 GB IS A GREAT FEATURE, THANKS TO NVIDIA!!! HURRAY!!!

k3vst3r
Member



Posts: 3594
Joined: 2009-01-03

#5019354 Posted on: 02/24/2015 08:23 PM
You couldn't make this up

glitch203
Member



Posts: 58
Joined: 2014-05-02

#5019356 Posted on: 02/24/2015 08:25 PM
Keep digging

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