Nintendo Switch Most Sought video game brand for the past 2 weeks
New search trends analysis released to coincide with the global launch of the new Nintendo Switch console today, reveals a 94% increase in online searches by consumers for Nintendo’s new console in the past two weeks.
Captify, a Search Intelligence driven advertising technology company, which analyses 30 billion online monthly searches, also found that the Nintendo brand had doubled in online searches in the past two weeks. It experienced a 52% increase, making it the most searched for gaming brand ahead of Xbox (18%) and Playstation (15%) in the last two weeks.
Consumers were also most likely to search for information about Switch on mobile (45% of searches) than desktop (at 43%), followed by tablet (8%). The data also revealed:
5 most searched for games associated with Switch in the past two weeks
5 most searched for games associated with Switch | % of searches |
1 Legend of Zelda Breath Of The Wind | 81% |
2 Snipper Clips | 15% |
3 Fast RMX | 1% |
4 Voez | 1% |
5 Setsuna | 0.5% |
Top three UK retailers searched for in association with the Nintendo Switch
Top 3 retailers most associated with Nintendo Switch | % of searches |
1 Amazon | 43% |
2 Argos | 42% |
3 Tesco | 14% |
Dom Joseph, CEO and Co-Founder of Captify said: “Thanks to the launch of Nintendo Switch today, the gaming brand has captured consumers’ imaginations, as highlighted by our data. New console launches tend to have an unrivalled ability in generating massive consumer interest when compared to most other consumer technology products.”
Captify powers advertising campaigns across Display, Video and Mobile format for over 450 of the globe’s biggest brands, and 150+ agencies.
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Cheaper less powerful nvidia shield tv (kind of). With Nintendo exclusives.
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Now that Aura89 sorted the negatives out, i'd love to hear what good is the Switch at? I intend to buy it alongside Zelda at some point this year, seeing how i like open world and how this gameplay allured me before too. Is it ok to simply skip this and get the digital copy, +cemu? Albeit 1½ years later?
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If you want Zelda, I would just get a Wii U. Cheaper and more available than the Switch, and there are a couple games on the Wii U that aren't bad.
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The graphics are bad even by Nintendo standards. You'd think that whatever they used to cell shade everything and obscure details would have made it perform better than it does. Having a AAA title with regular FPS drops into the teens is pretty weak. I tend to blame the game more than the hardware, though. Mario Kart and Arms look far more representative of what the system is capable of.
The Switch's main issue is that it's a money pit. By the time you purchase the system, a pro controller, a memory card, and a game you're in the hole for $500. I get that it's uniquely portable, but that's quite a bit when you can get an Xbox One S (that plays UHD Blu-Rays, current games, backward compatible games, and has apps) with Battlefield One for $255.
I don't disagree much with what you've said, but good luck getting an XBone (though why you'd pick that over a PS4 which has better exclusives I don't know) for less than $400 here in Australia
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The switch imo is a great replacement to the ds but is far too expensive for what it is the should probably offer a barebones option that's just the tablet and a cable charger for a cheaper price because it's clearly not powerful enuff to run games decently on a tv. Also these games are getting far too expensive I would never pay more than 40$ for zelda after seeing it for myself.