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Netflix Implements Extra Charges for Account Sharing Outside Household in EU
Addressing revenue shortfalls due to account sharing, Netflix has chosen to levy an added charge of 3.99 euros monthly for subscribers sharing their accounts with those outside their household.
From this week onward, EU subscribers will receive emails communicating this policy change. Netflix has previously expressed its intent to limit account sharing, highlighting that Netflix accounts should be solely used by the account owner and those residing in the same domicile. Sharing an account with individuals living in different locations remains possible; however, it now attracts an extra fee of 3.99 euros monthly for each additional user.
Netflix disclosed earlier this year that approximately 100 million of its total 220 million subscribers from the previous year shared their accounts outside of their household. Had these users subscribed individually, the streaming platform could have generated a potential monthly revenue boost of around half a billion euros.
Subscribers identified as sharing their accounts without the additional payment will receive notifications about payment alternatives, encouraging them to seek different arrangements. According to Netflix's website, it employs multiple mechanisms like IP addresses, device registrations, and account activity to ascertain household membership.
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tsunami231
Senior Member
Posts: 13878
Joined: 2003-05-24
Senior Member
Posts: 13878
Joined: 2003-05-24
#6136054 Posted on: 05/26/2023 05:17 PM
That's basically a TOS question just as mine. They might argue that one's supposed to use it only in a single location (my approach) or on a single device (your's maybe?) but both requirements from Netflix don't stand the test I'd say.
I did not read the terms of service, but honestly, I'm not sure how they will ever have a legal way to force me to watch only in one location or on one device. But I also do not have a lawyer at hand that just waits for me to (counter-) sue a billion dollar international company.
my under standing it you must be back on your home network in 30 days?
What i intrested is parent have account the account, was original made in NJ they have since moved to NC with there daughter remain in NJ house till (supposedly till it sold) who use netflix too NC house devices are seen as "household" users atlest all mine have been seen as house hold, but what about NJ? he flat out said if they charge him more he will cancel them.
That's basically a TOS question just as mine. They might argue that one's supposed to use it only in a single location (my approach) or on a single device (your's maybe?) but both requirements from Netflix don't stand the test I'd say.
I did not read the terms of service, but honestly, I'm not sure how they will ever have a legal way to force me to watch only in one location or on one device. But I also do not have a lawyer at hand that just waits for me to (counter-) sue a billion dollar international company.
my under standing it you must be back on your home network in 30 days?
What i intrested is parent have account the account, was original made in NJ they have since moved to NC with there daughter remain in NJ house till (supposedly till it sold) who use netflix too NC house devices are seen as "household" users atlest all mine have been seen as house hold, but what about NJ? he flat out said if they charge him more he will cancel them.
fantaskarsef
Senior Member
Posts: 14625
Joined: 2014-07-21
Senior Member
Posts: 14625
Joined: 2014-07-21
#6136063 Posted on: 05/26/2023 05:49 PM
While I agree with you, I have to add, even 10% lost users are bothersome for Netflix. If you remember the drama about Netflix having account numbers dropping for the first time in a long time just "recently". It's not a totally ignorable scenario. But I guess in the long run the whole world and their mums succeed with such tactics, and subscription models are everywhere and growing anyway. I might be waiting for a historically teaching moment though
They make their legitimate users do a weekly pass thing where you get a code and you can use the account for a week from anywhere. This makes it too inconvenient for people who share, and too inconvenient for the ones who don't too... but why not sacrifice a few people as most will use it only at one address.
While I agree with you, I have to add, even 10% lost users are bothersome for Netflix. If you remember the drama about Netflix having account numbers dropping for the first time in a long time just "recently". It's not a totally ignorable scenario. But I guess in the long run the whole world and their mums succeed with such tactics, and subscription models are everywhere and growing anyway. I might be waiting for a historically teaching moment though
tsunami231
Senior Member
Posts: 13878
Joined: 2003-05-24
Senior Member
Posts: 13878
Joined: 2003-05-24
#6136065 Posted on: 05/26/2023 05:54 PM
it might not mater to then streaming services are no longer as cheap as they where, so they might not care and raise prices more anyway
it might not mater to then streaming services are no longer as cheap as they where, so they might not care and raise prices more anyway
LimitbreakOr
Senior Member
Posts: 551
Joined: 2015-04-02
Senior Member
Posts: 551
Joined: 2015-04-02
#6136076 Posted on: 05/26/2023 06:46 PM
Yeah, but unfortunately people are far too easily ready to bend over and accept anything. It looks like they are making more profit after using this tactic in Canada than what they're losing.
Miss the old days when you could go to the video store and rent a movie for 3$, it wasn't perfect but it was a fun experience. Streaming rentals are now significantly more expensive even it costs next to nothing to upload it and they won't even bother adding high quality audio with those streams. The more convenient things get, the worst they get for some reason.
While I agree with you, I have to add, even 10% lost users are bothersome for Netflix. If you remember the drama about Netflix having account numbers dropping for the first time in a long time just "recently". It's not a totally ignorable scenario. But I guess in the long run the whole world and their mums succeed with such tactics, and subscription models are everywhere and growing anyway. I might be waiting for a historically teaching moment though
Yeah, but unfortunately people are far too easily ready to bend over and accept anything. It looks like they are making more profit after using this tactic in Canada than what they're losing.
Miss the old days when you could go to the video store and rent a movie for 3$, it wasn't perfect but it was a fun experience. Streaming rentals are now significantly more expensive even it costs next to nothing to upload it and they won't even bother adding high quality audio with those streams. The more convenient things get, the worst they get for some reason.
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Senior Member
Posts: 551
Joined: 2015-04-02
That's basically a TOS question just as mine. They might argue that one's supposed to use it only in a single location (my approach) or on a single device (your's maybe?) but both requirements from Netflix don't stand the test I'd say.
I did not read the terms of service, but honestly, I'm not sure how they will ever have a legal way to force me to watch only in one location or on one device. But I also do not have a lawyer at hand that just waits for me to (counter-) sue a billion dollar international company.
They make their legitimate users do a weekly pass thing where you get a code and you can use the account for a week from anywhere. This makes it too inconvenient for people who share, and too inconvenient for the ones who don't too... but why not sacrifice a few people as most will use it only at one address.